Destination NSW invests heavily in developing and marketing a compelling schedule of major events for Sydney and regional NSW. Marketing activity includes promotion of major events through domestic and international tourism campaigns and significant investment in partnership campaigns run by event organisers.
"It’s ON!" campaign
A principal component of Destination NSW's event marketing is the "It's ON!" campaign which promotes the Sydney & NSW Events Calendar. Many event partners and key stakeholders have integrated the It’s ON! mark within their marketing programs to drive ticket sales, attendance and participation for their events.
The Sydney & NSW Events Calendar includes thousands of events which appeal to a broad spectrum of audiences and experiences. Destination NSW invests directly in more than 90 events and supports many others with marketing and community programs.
- Downloading the Sydney & NSW Events Calendar July 2012 – June 2013.
- Our consumer websites sydney.com and visitnsw.com which attract more than eight million visits per year.