Destination NSW organises familiarisation visits to NSW destinations to assist Australian and overseas media produce stories that will inform and inspire their audiences.
Visits are coordinated by Destination NSW publicists and are supported by NSW tourism operators who provide assistance such as accommodation, meals, transport and touring.
Media assisted under the program represent online, print and broadcast outlets and reach audiences targeted by Destination NSW. Coverage that results from the visit is collected, evaluated and distributed to sponsoring partners.
Media wishing to participate in the program should email firstname.lastname@example.org.