Economic Value

1 November 2011

The tourism and events sector is vital to the NSW economy contributing billions in revenue and supporting tens of thousands of jobs throughout the State - many of them in regional NSW. Tourism employment now accounts for one in every 23 jobs in NSW.


Economic Contribution of Tourism to NSW 2013-14 (PDF 751 kb)
State Tourism Satellite Accounts 2013-14
NSW Tourism - Business Count & Employment Atlas 2012-13
Tourism Businesses in Australia, June 2010 to June 2013

Our Tourism Tally


Tourism consumption in NSW = $34.9 billion
NSW’s share of national tourism consumption = 30.8%

Top tourism products/services that contributed most to tourism consumption in NSW:

Takeaway and restaurant meals  16.3%
Shopping (includes gifts and souvenirs)  12.6%
Accommodation services  12.3%
Long distance passenger transportation  12.2%
Fuel (petrol, diesel)  9.9%

Source: State Tourism Satellite Accounts, 2013-2014, Tourism Research Australia (TRA) 


Estimated direct employment =159,000
Estimated indirect employment = 113,000 jobs
Total direct and indirect employment= 272,000 jobs

Source: State Tourism Satellite Accounts, 2013-2014, TRA 


Number of businesses involved in tourism = 90,875 (2013)

Source: Tourism Businesses in Australia (June 2010-June 2013), TRA

Accommodation establishments = 1,365 (hotels and serviced apartments with 10 rooms or more)

Source: STR Global database, March 2016 (STR Global database is member-based and data is supplied by accommodation establishments on a voluntary basis).

Total Overnight Visitors (IVS and NVS)

Number of overnight visitors = 32.2 million
Market share visitors = 33.6%

Total Visitor Nights (IVS and NVS)

Number of visitor nights = 179.0 million
Market share nights = 31.1%


Total overnight visitor expenditure = $25.3 billion
Market share expenditure = 30.4%

Source: National and International Visitor Surveys, YE March 2016; TRA.

Our Events Tally

There are now more than 163 events on the Sydney and NSW Event Calendar - all with the potential to generate tourism arrivals and expenditure in destinations throughout the State.

Visitor Nights

Number of visitor nights delivered by events visitors in NSW = 6.4 million


Event visitors spent around $2.5 billion in NSW in the year ending March 2016.

Source: National and International Visitor Surveys, YE March 2016; TRA

Tourism to Regional Areas

Domestic and international visitors to NSW destinations outside Sydney generated a massive 81.9 million nights of accommodation in Regional NSW and $14.4 billion in visitor (overnight and day trip) expenditure.

Source: National and International Visitor Surveys, YE March 2016, TRA