Economic Value
The tourism and events sector is vital to the NSW economy contributing billions in revenue and supporting tens of thousands of jobs throughout the State - many of them in regional NSW. Tourism employment now accounts for one in every 22 jobs in NSW.
Our Tourism Tally
Consumption
Tourism consumption in NSW = $30.5 billion
NSW's share of national tourism consumption = 31.9%
Top tourism products/services that contributed most to tourism consumption in NSW:
Takeaway and restaurant meals 16.0%
Shopping (includes gifts and souvenirs) 13.0%
Long distance passenger transportation 12.5%
Accommodation services 12.3%
Food products 8.4%
Fuel (petrol, diesel) 8.1%
Source: State Tourism Satellite Accounts (STSA), 2010-2011; Tourism Research Australia (TRA)
Jobs
Estimated direct employment =159,000
Estimated indirect employment = 120,000 jobs
Total direct and indirect employment= 279,000 jobs
Source: State Tourism Satellite Accounts, 2010-2011; TRA
Business
Number of businesses involved in tourism = 96,546 (June 2011)
Source: Tourism businesses in Australia, June 2009 to June 2011; TRA
Accommodation establishments = 1391 (December 2012)
Caravan parks = 500 (June 2010)
Source: Tourism Accommodation Australia; Australian Bureau of Statistics (ABS)
Total Overnight Visitors (IVS and NVS)
Number of overnight visitors = 27.7 million
Market share visitors = 34.5%
Total Visitor Nights (IVS and NVS)
Number of visitor nights = 152.1 million
Market share nights = 31.2%
Expenditure
Total overnight visitor expenditure = $20.3 billion
Market share expenditure = 29.6%
Source: National and International Visitor Surveys, YE December 2012; TRA
Our Events Tally
There are now more than 90 events on the NSW Event Calendar - all with the potential to generate tourism arrivals and expenditure in destinations throughout the State.
Visitors
Number of visitor nights delivered by events visitors = 6.5 million
Expenditure
Event visitors spent around $7.1 billion in Australia in 2012.
Source: National and International Visitor Surveys, YE December 2012; TRA
Tourism to Regional Areas
Domestic and international visitors to NSW destinations outside Sydney generated a massive 72.9 million nights of accommodation in regional areas and $12.8 billion in tourist expenditure.
Source: National and International Visitor Surveys, YE December 2012, TRAReports
How Tourism Works for Everybody (PDF 913kb)
Source: National and International Visitor Surveys, YE September 2010; TRA
State Tourism Satellite Accounts, 2007-2008, TRA
Tourism and the NSW Economy (PDF 118kb)
Source: State Tourism Satellite Accounts 2010-11; TRA