The tourism and events sector is vital to the NSW economy contributing billions in revenue and supporting tens of thousands of jobs throughout the State - many of them in regional NSW. Tourism employment now accounts for one in every 23 jobs in NSW.
Economic Contribution of Tourism to NSW 2012-13 (PDF 554kb)
Our Tourism Tally
Tourism consumption in NSW = $33 billion
NSW’s share of national tourism consumption = 30%
Top tourism products/services that contributed most to tourism consumption in NSW:
Takeaway and restaurant meals 15.5%
Long distance passenger transportation 12.5%
Shopping (includes gifts and souvenirs) 12.7%
Accommodation services 12.6%
Fuel (petrol, diesel) 10.4%
Source: State Tourism Satellite Accounts, 2012-2013, Tourism Research Australia (TRA)
Estimated direct employment =158,000
Estimated indirect employment = 109,000 jobs
Total direct and indirect employment= 267,000 jobs
Source: State Tourism Satellite Accounts, 2012-2013, TRA
Number of businesses involved in tourism = 90,875 (2013)
Source: Tourism Research Australia, Tourism Businesses in Australia (June 2010-June 2013)
Accommodation establishments = 1,334 (hotels and serviced apartments with 10 rooms or more)
Source: STR Global database, September 2014 (STR Global database is member-based and data is supplied by accommodation establishments on a voluntary basis).
Total Overnight Visitors (IVS and NVS)
Number of overnight visitors = 29.6 million
Market share visitors = 34.4%
Total Visitor Nights (IVS and NVS)
Number of visitor nights = 162.6 million
Market share nights = 31.1%
Total overnight visitor expenditure = $27.9 billion
Market share expenditure = 30.5%
Source: National and International Visitor Surveys, YE September 2014; TRA.
Our Events Tally
There are now more than 163 events on the Sydney and NSW Event Calendar - all with the potential to generate tourism arrivals and expenditure in destinations throughout the State.
Number of visitor nights delivered by events visitors in NSW = 6.5 million
Event visitors spent around $2.4 billion in NSW in the year ending September 2014.
Source: National and International Visitor Surveys, YE September 2014; TRA
Tourism to Regional Areas
Domestic and international visitors to NSW destinations outside Sydney generated a massive 75.5 million nights of accommodation in regional areas and $13.2 billion in tourist expenditure.
Source: National and International Visitor Surveys, YE September 2014, TRA