Economic Value

1 November 2011

The tourism and events sector is vital to the NSW economy contributing billions in revenue and supporting tens of thousands of jobs throughout the State - many of them in regional NSW. Tourism employment now accounts for one in every 23 jobs in NSW.


Economic Contribution of Tourism to NSW 2012-13 (PDF 554kb)

State Tourism Satellite Accounts 2012-13

Tourism Businesses in Australia, June 2010 to June 2012

Our Tourism Tally


Tourism consumption in NSW = $33 billion
NSW’s share of national tourism consumption = 30%

Top tourism products/services that contributed most to tourism consumption in NSW:

Takeaway and restaurant meals  15.5%
Long distance passenger transportation  12.5%
Shopping (includes gifts and souvenirs)  12.7%
Accommodation services  12.6%
Fuel (petrol, diesel)  10.4%

Source: State Tourism Satellite Accounts, 2012-2013, Tourism Research Australia (TRA) 


Estimated direct employment =158,000
Estimated indirect employment = 109,000 jobs
Total direct and indirect employment= 267,000 jobs

Source: State Tourism Satellite Accounts, 2012-2013, TRA 


Number of businesses involved in tourism = 90,875 (2013)

Source: Tourism Research Australia, Tourism Businesses in Australia (June 2010-June 2013)

Accommodation establishments = 1,334 (hotels and serviced apartments with 10 rooms or more)

Source: STR Global database, September 2014 (STR Global database is member-based and data is supplied by accommodation establishments on a voluntary basis).

Total Overnight Visitors (IVS and NVS)

Number of overnight visitors = 29.6 million
Market share visitors = 34.4%

Total Visitor Nights (IVS and NVS)

Number of visitor nights = 162.6 million
Market share nights = 31.1%


Total overnight visitor expenditure = $27.9 billion
Market share expenditure = 30.5%

Source: National and International Visitor Surveys, YE September 2014; TRA.

Our Events Tally

There are now more than 163 events on the Sydney and NSW Event Calendar - all with the potential to generate tourism arrivals and expenditure in destinations throughout the State.

Visitor Nights

Number of visitor nights delivered by events visitors in NSW = 6.5 million


Event visitors spent around $2.4 billion in NSW in the year ending September 2014.

Source: National and International Visitor Surveys, YE September 2014; TRA

Tourism to Regional Areas

Domestic and international visitors to NSW destinations outside Sydney generated a massive 75.5 million nights of accommodation in regional areas and $13.2 billion in tourist expenditure.

Source: National and International Visitor Surveys, YE September 2014, TRA

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