The tourism and events sector is vital to the NSW economy contributing billions in revenue and supporting tens of thousands of jobs throughout the State - many of them in regional NSW. Tourism employment now accounts for one in every 21 jobs in NSW.
Our Tourism Tally
Tourism consumption in NSW = $37.1 billion
NSW’s share of national tourism consumption = 30.6%
Top tourism products/services that contributed most to tourism consumption in NSW:
Takeaway and restaurant meals 16.1%
Long distance passenger transportation 12.9%
Shopping (includes gifts and souvenirs) 12.8%
Accommodation services 12.2%
Fuel (petrol, diesel) 8.8%
Source: State Tourism Satellite Accounts, 2014-15, Tourism Research Australia (TRA)
Estimated direct employment =171,900
Estimated indirect employment = 97,700 jobs
Total direct and indirect employment= 269,000 jobs
Source: State Tourism Satellite Accounts, 2014-15, TRA
Number of businesses involved in tourism = 93,630 (June 2015)
Source: Tourism Businesses in Australia (June 2011-June 2015), TRA
Accommodation establishments = 1,360 (hotels and serviced apartments with 10 rooms or more)
Source: STR Global database, September 2016 (STR Global database is member-based and data is supplied by accommodation establishments on a voluntary basis).
Total Overnight Visitors (IVS and NVS)
Number of overnight visitors = 32.8 million
Market share visitors = 33.9%
Total Visitor Nights (IVS and NVS)
Number of visitor nights = 181.2 million
Market share nights = 31.2%
Total overnight visitor expenditure = $25.9 billion
Market share expenditure = 30.2%
Source: National and International Visitor Surveys, YE Sept 2016; TRA.
Our Events Tally
There are now more than 170 events on the Sydney and NSW Event Calendar - all with the potential to generate tourism arrivals and expenditure in destinations throughout the State.
Number of visitor nights delivered by events visitors in NSW = 6.3 million
Event visitors spent around $2.4 billion in NSW in the year ending September 2016.
Source: National and International Visitor Surveys, YE Sept 2016; TRA
Tourism to Regional Areas
Domestic and international visitors to NSW destinations outside Sydney generated a massive 83.1 million nights of accommodation in Regional NSW and $14.5 billion in visitor (overnight and day trip) expenditure.
Source: National and International Visitor Surveys, YE Sept 2016, TRA