The tourism and events sector is vital to the NSW economy contributing billions in revenue and supporting tens of thousands of jobs throughout the State - many of them in regional NSW. Tourism employment now accounts for one in every 23 jobs in NSW.
Economic Contribution of Tourism to NSW 2013-14 (PDF 751 kb)
State Tourism Satellite Accounts 2013-14
NSW Tourism - Business Count & Employment Atlas 2012-13
Tourism Businesses in Australia, June 2010 to June 2013
Our Tourism Tally
Tourism consumption in NSW = $34.9 billion
NSW’s share of national tourism consumption = 30.8%
Top tourism products/services that contributed most to tourism consumption in NSW:
Takeaway and restaurant meals 16.3%
Shopping (includes gifts and souvenirs) 12.6%
Accommodation services 12.3%
Long distance passenger transportation 12.2%
Fuel (petrol, diesel) 9.9%
Source: State Tourism Satellite Accounts, 2013-2014, Tourism Research Australia (TRA)
Estimated direct employment =159,000
Estimated indirect employment = 113,000 jobs
Total direct and indirect employment= 272,000 jobs
Source: State Tourism Satellite Accounts, 2013-2014, TRA
Number of businesses involved in tourism = 90,875 (2013)
Source: Tourism Businesses in Australia (June 2010-June 2013), TRA
Accommodation establishments = 1,365 (hotels and serviced apartments with 10 rooms or more)
Source: STR Global database, March 2016 (STR Global database is member-based and data is supplied by accommodation establishments on a voluntary basis).
Total Overnight Visitors (IVS and NVS)
Number of overnight visitors = 32.2 million
Market share visitors = 33.6%
Total Visitor Nights (IVS and NVS)
Number of visitor nights = 179.0 million
Market share nights = 31.1%
Total overnight visitor expenditure = $25.3 billion
Market share expenditure = 30.4%
Source: National and International Visitor Surveys, YE March 2016; TRA.
Our Events Tally
There are now more than 163 events on the Sydney and NSW Event Calendar - all with the potential to generate tourism arrivals and expenditure in destinations throughout the State.
Number of visitor nights delivered by events visitors in NSW = 6.4 million
Event visitors spent around $2.5 billion in NSW in the year ending March 2016.
Source: National and International Visitor Surveys, YE March 2016; TRA
Tourism to Regional Areas
Domestic and international visitors to NSW destinations outside Sydney generated a massive 81.9 million nights of accommodation in Regional NSW and $14.4 billion in visitor (overnight and day trip) expenditure.
Source: National and International Visitor Surveys, YE March 2016, TRA