Inbound Strategy Workshop – Self Assessment

8 February 2016

The Inbound Strategy Workshop is designed to assist tourism businesses, such as tours, attractions and accommodation, to plan the final steps to develop and sell export-ready tourism products to the international travel trade. A $50 attendance fee per person applies to each workshop.

To make the most of this workshop, you should be able to answer ‘Yes’ to most of these questions.

If you answer ‘No’ more than ‘Yes’, you might find it helpful to visit destinationnsw.com.au/exportready for more information on export readiness and creating trade fact sheets, before registering to attend the workshop.


  1. My business has been operating and receiving customers for more than one year.
    Yes/No

It is recommended that businesses are established and operating for at least one year before entering the inbound market.

  1. In addition to direct sales, my product is sold through one or more distribution channels in Australia, e.g. Visitor Information Centres, travel websites.
    Yes/No

If you work with sales partners domestically, you will have some experience of taking bookings from a third party, which is good experience before you take on more complex inbound sales partnerships.

  1. I have a clear understanding of what is required for a tourism business to be export ready.
    Yes/No

This will be valuable background knowledge during the workshop.

  1. I understand how the international distribution system works, including the role of an inbound tour operator, wholesaler and retail agent and the standard commissions expected at each level.
    Yes/No

This will be valuable background knowledge during the workshop.

  1. I understand that developing business through inbound distribution channels requires resources including staff time and budget, just as my domestic marketing does.
    Yes/No

It is important that businesses are prepared to commit some resources to inbound activity, if they choose to pursue inbound markets.

  1. I have reviewed market research to find out more about international visitors and I have given some thought to which international markets and market segments my product(s) might be suited to.
    Yes/No

Understanding international markets and where products fit in is a key part of an inbound strategy.

  1. I have created a trade fact sheet that highlights my product’s key features, selling points and details to provide my sales partners with all they need to sell my product.
    Yes/No

A trade fact sheet is an important sales tool for both domestic and inbound sales partners. It is factual, concise and communicates what you offer and why it is worth booking. Workshop attendees will be asked to bring along a draft copy of their trade fact sheet, if they have one.