Tourism Business Toolkit

22 November 2012

The Tourism Business Toolkit is a resource designed for operators at every stage of their business, to help gain a better understanding of the tourism industry and develop sustainable tourism products.

Tourism Business Toolkit
Volume 1  |  A guide to understanding the tourism industry

Introduction   (PDF 204 kb | 6 pages)

What is the tourism industry?   (PDF 246 kb | 4 pages)
Tourism is big business / Tourism is everyone’s business / The tourism system / The product: NSW / The consumer / The travel experience / The holiday experience / Marketing a business / Consumer decision-making

The tourism industry network   (PDF 338 kb | 9 pages)
The Federal network / The State network / Destination NSW / Other State agencies / The regional network / The local network

Steps to success   (PDF 112 kb | 5 pages)
Getting assistance / Planning / Research / Customer Service / Find your competitive edge / Financial management / Understand the tourism seasons / Networking / Pricing / Distribution and marketing / Product development / Training / Technology / Working through the steps to success

Getting organised   (PDF 81 kb | 1 page)
A guide to organising your business

Frequently asked questions   (PDF 88 kb | 2 pages)
Common questions from new tourism operators

Checklist   (PDF 89 kb | 2 pages)
Are you ready for tourism?

Glossary   (PDF 120 kb | 8 pages)

Tourism Business Toolkit
Volume 2  |  A guide to developing your tourism product

Introduction   (PDF 232 kb | 6 pages)

Understanding your customer   (PDF 152 kb | 4 pages)
Target marketing / Tips for new business entrants / Extracting the right information / Applying your research results / Targeting your promotion / Securing repeat visitation

Distributing your tourism product   (PDF 385 kb | 6 pages)
What is distribution? / Choosing the right distribution channels / Traditional distribution channels / Direct sales through the internet / Tourism online marketing e-kit / Brochures / Packages / Commission rates / International marketing / Handling business enquiries / Credit terms / Promotion and distribution

Pricing your tourism product   (PDF 164 kb | 5 pages)
Key pricing factors / Additional pricing factors / Establishing your rates / Handling bookings / Managing your business mix / Competitive pricing / Package pricing / Pricing tips

Creating your brochure   (PDF 121 kb | 3 pages)
Before you begin / Brochure essentials / Ask the experts / Before you print / Distribution / 12 steps to brochure success

Understanding advertising   (PDF 157 kb | 4 pages)
What is advertising? / Advertising and the tourism industry / Creating effective advertising / Advertising alternatives / Advertising decision-making / Measuring success / Advertising tips

Packaging products   (PDF 160 kb | 4 pages)
What is a tourism package? / Domestic markets / Packaging essentials / Packaging for overseas / Packaging pointers

Working with the media   (PDF 167 kb | 6 pages)
Public relations and the media / Who are the media? / Creating strong media content / Which media? / Media deadlines / Media rates and discounts / Media follow-up / Measuring success / How to work with Destination NSW