Tourist Attraction Signposting Frequently Asked Questions

16 October 2014

Note: These questions relate to tourist signs on state roads; therefore, if you want a tourist sign on a local road you will need to contact your local council.

  1. How can I get tourist signs?
  2. Where can I get an application?
  3. Why do I have to meet criteria to get a tourist sign?
  4. How comprehensive should my application be?
  5. Where do I send my application?
  6. What happens after I submit my application?
  7. How long does the application process take?
  8. What do the signs look like?
  9. What does the sign say?
  10. What types of signs can I get?
  11. Who can make my sign?
  12. Who pays for my sign?
  13. Why don’t I get a sign when I meet all the criteria?
  14. Once I have my sign(s) do I have to do anything else?
  15. I have more questions - who can I talk to?

  1. How can I get tourist signs?
    You need to submit an application to the Tourist Attraction Signposting Assessment Committee (TASAC) that demonstrates how you meet the criteria for tourist signage.

    TASAC Secretariat
    Angelini Planning Services
    PO Box 397
    Roseville NSW 2069
    Ph: 02 9416 3553
    Email: maria@apsplan.com.au OR TASAC@dnsw.com.au

  2. Where can I get an application?
    For application forms contact:

    Angelini Planning Services
    PO Box 397
    Roseville NSW 2069
    Ph: 02 9416 3553
    Email: maria@apsplan.com.au OR TASAC@dnsw.com.au

  3. Why do I have to meet criteria to get a tourist sign?
    The criteria ensure that the major attractions signposted offer visitors a quality tourism experience. Tourist signs will only be effective if visitors have confidence in the quality of the product and service they are likely to receive. They will be more likely to stop and visit attractions they are not necessarily familiar with if they know that a tourist sign indicates a high quality experience, good service and facilities. To maintain visitors confidence in the Tourist Signage, TASAC must ensure that any product signposted is at least of a minimum standard and offers a minimum range of tourist services.
  4. How comprehensive should my application be?
    Your application is assessed based on the information you provide. You should not assume that people know your attraction and that it will automatically be granted signage. You need to provide as much information as is necessary to demonstrate that your attraction meets the criteria to make it eligible for signposting. Samples of your brochures, advertising material, descriptions of the services you offer, interpretive information provided to visitors, your web address if you have one, etc should be included with your application. Include photographs of your attraction, highlighting how you meet the criteria, to support your application.
  5. Where do I send my application?
    Your application should be sent to:

    TASAC Secretariat
    Angelini Planning Services
    PO Box 397
    Roseville NSW 2069
    Ph: 02 9416 3553
    Email: maria@apsplan.com.au

  6. What happens after I submit my application?
    Your application, including all the supportive information submitted, is presented to TASAC at their monthly meeting. At the meeting your application is reviewed against all criteria to determine if it is eligible for signage. Attractions under certain specialist categories are also referred to relevant organisations with expertise in that area. For example: Historic sites involve the NSW Heritage Office and Galleries involve Museum and Galleries NSW. TASAC then reviews the recommendation of these organisations to ensure consistency in approvals. If the application is deemed eligible the RMS then reviews the possible siting(s) of the sign(s) to ensure sites are available, identifies the appropriate signage treatment to direct visitors to the attraction and ensures the proposed signage will meet the Australian Standard.
  7. How long will the application process take?
    If your application is complete and demonstrates you meet all the criteria, your eligibility for signage may be determined in around 6 to 8 weeks. However, if TASAC requires more information regarding your business, services, etc, this will delay the process.You will also need to allow time for the RMS to determine where the signs can be placed. The signs will then need to be designed and installed. Please allow a minimum of 6 months from the time you submit your application until your signs are installed.
  8. What do the signs look like?
    The signs for Attractions are brown with white writing.There are different types of signage that may be provided by the RMS. The following are just two samples of the wide range of solutions that the RMS may design to best meet the need. The RMS will also ensure that whatever solution is offered complies with the Australian Standard:
    Attraction sign example: Tierney's Wildlife ParkAttraction sign example: Tierney's Wildlife ParkFingerboard
    For some categories of tourist attraction symbols have been developed to facilitate recognition. These symbols can be incorporated onto the sign face in conjunction with the approved wording for the attraction. The range of approved symbols available are outlined below:

    Attraction sign example: Aboriginal symbol Attraction sign example: Winery symbol Attraction sign example: Gallery symbol
    Aboriginal                               Winery                                Gallery

    Attraction sign example: Historic properties symbol Attraction sign example: Scenic lookout symbol Attraction sign example: Walking trail symbol

    Historic properties             Scenic Lookout             Walking Trail

    Attraction sign example: Davies gap lookout

    The above is a sample of an attraction sign showing a symbol.

  9. What will the sign say?
    The wording will be kept to the minimum to adequately describe the attraction. Usually your business name will be included, however if your business name deliberately misspells a commonly used word, it cannot be included. If your business name doesn’t reflect the nature of your business or isn’t widely recognised it may not be included on the sign. The writing on the sign will be a minimum of 140mm. The above issues are determined by the RMS however they will consult with the operator regarding sign design details including the wording, once approval for signposting has be granted.
  10. What types of signs will I get?
    The signs offered to you will be based on your situation. As the signage is to direct visitors to your business, the solution offered to you will be determined by your location in relation to the approach roads. The types of issues that will determine the signage you are offered include:
    -The distance from a State road of your attraction.
    -The number of intersections between your attraction and the main road turn-off.
    -The visibility of your attraction’s entrance from the road.

    The RMS develops a signage treatment to suit your situation. It may be that only one sign is needed however you may need a number of signs to guide a visitor from the state road network. Please remember that if your attraction can be approached from the local road network eg people visiting your local town may then wish to proceed to your attraction on local roads, you may also need to seek signage from the local council to guide visitors to your attraction. Signs approved through TASAC are for guiding visitors from the state road network only.

  11. Who can make my sign?
    The RMS has a list of preferred manufacturers who are able to produce signs that meet the standards required for tourist signs. The RMS will arrange the manufacture and installation of the sign(s) in conjunction with local government once you have accepted the costing estimate.
  12. Who pays for my sign?
    You are responsible for covering the costs of your sign(s). The costs for signs vary, depending on the type of sign required. As a rough guide costs start from around $400 per sign. The RMS provides an estimate once a specific signage treatment has been approved.
  13. Why didn’t I get a sign when I met all the criteria?
    Not withstanding an individual attraction satisfying all the requirements to be eligible for a sign, a site within the road reserve needs to be available for any sign to be installed. If no site is available, no sign can be installed. Typically the maximum number of signs that can be installed at an intersection and be able to be read, understood and acted upon with safety is about four (depending on the lengths of legends). This would include a road nameplate, a -green/white- geographic destination sign and up to two tourist or service signs. This policy complies with the Australian standard signposting principles.
  14. Once I have my sign(s) do I have to do anything else?
    It is your responsibility to ensure your attraction continues to comply with the criteria for your type of attraction. If your attraction is found to no longer comply with the criteria the RMS will remove the sign at your expense. So after you are granted a sign you will need to regularly review your attraction against the criteria to ensure you still comply with it. It is also likely that the criteria will evolve as visitor’s expectations of what attractions should deliver change. You will need to ensure you are aware of the latest criteria and where necessary develop your attraction to meet the modified criteria to retain the signage. Where the criteria evolves you will be given a period of up to two years to develop your attraction to the new standards before any action will be taken.
  15. I have more questions - who can I talk to?
    If you have any questions about tourist signposting you can contact:

    TASAC Secretariat
    Angelini Planning Services
    PO Box 397
    Roseville NSW 2069
    Ph: 02 9416 3553
    Email: maria@apsplan.com.au or TASAC@dnsw.com.au

    or

    Destination NSW Regional Coordinator - TASAC & Drive
    David Douglas
    Ph: 02 9931 1483
    Email: david.douglas@dnsw.com.au