Tourist Signposting Manual

26 September 2014

Tourist Signposting ManualThe following information provides a brief introduction to the Tourist Signposting Manual - its purpose, how it was developed and so on. The manual has just been updated to incorporate the changes from the recent review of the tourist signposting program. The information provided on this website will meet the needs of most operators wishing to apply for signposting.

The Roads and Maritime Services (RMS) and Destination NSW (DNSW), in consultation with tourism stakeholders and representative industry groups, have developed the Tourist Signposting Manual.

The manual aims to:

  • ensure that adequate, consistent signposting is provided for the motoring public within the framework of a total statewide tourist information system. This system includes maps, brochures, touring guides, information bays, lay-bys as well as signage. The Tourist Attraction Signposting Assessment Committee (TASAC) is the formal structure responsible for assessing the eligibility of tourist signposting applications made for tourist signs
  • establish fundamental criteria to assess the suitability/eligibility of attractions for signposting. It is essential that these promote consistency in determining the eligibility of attractions, features, places etc, so that the user may have a high level of confidence in the quality of experience at the attraction and to ensure that tourist operators are treated equitably
  • establish fundamental principles for sign design and siting practice. It is essential that these principals promote consistency of signposting siting and design treatment, so that the user may have a high level of confidence in the quality of the factual information given on the sign and to ensure that tourist operators are treated equitably
  • articulate the administrative procedures that apply to the assessment of applications and the maintenance of standards (quality assurance), as well as the funding arrangements that apply to the erection of approved tourist signs.

The Tourist Signposting Manual:

  • outlines the requirements that must be satisfied for individual establishments, features or places to be classified as major tourist attractions and therefore eligible for tourist signs
  • outlines the requirements that must be satisfied for broader forms of tourist attraction ‘product’ such as tourism regions and areas, tourist drives and themed tourist routes to be eligible for the range of available tourist signs
  • outlines the general principles for the design and siting treatment of signposting, which are similar for all classifications of roads in New South Wales, i.e. state and regional
  • provides details of signposting types that can be used
  • aligns with National Standards through DNSW/RMS representation on the Australian Standing Committee on Tourism (ASCOT) National Tourist Signposting Working Party
  • is intended for use by officers of the RMS, DNSW, councils and consultants, when considering the signposting of tourist attractions, regions and routes.

The RMS and DNSW cater for the needs of road travellers by planning and implementing tourist signposting systems that:

  • safely and efficiently guide motorists to their destination
  • inform visitors of the range of attractions and services available within a destination.

Tourist signs in New South Wales have a white legend on a brown background and serve to:

  • indicate to motorists establishments, features or places that are major tourist attractions
  • detail the routes of themed or regional tourist drives or
  • welcome visitors to the state and its tourism regions.

The manual relates to tourist signposting (white on brown) and the signposting of accredited visitor information centres only. The RMS’s service signposting manual (when available) deals with all white on blue service and accommodation sign policies.

The RMS is responsible for the authorisation and erection of signs on state roads. These generally correspond to the primary network and include all ‘highways’ and many other major classified roads. Councils have delegated responsibility for the installation of signs on regional roads (the rest of the classified road network) and are wholly responsible for local roads.

The responsibility for the revision of this manual rests with TASAC. TASAC is the body responsible for assessing eligibility for tourist signposting and determining applications made for tourist signs. TASAC is made up of representatives from DNSW and the RMS. The RMS and DNSW has been managing tourist signposting issues, under various models, for the last 25 years.

In revising the manual, TASAC has benefited from the results of extensive regional consultation with tourism stakeholders and representative industry groups. It has also undertaken interstate and international research regarding signposting best practice.

Tourist signs are usually presented in the following forms:

  • a guide sign positioned within the road reserve (responsibility of RMS or council)
  • an advertising sign on private property (responsibility of council)
  • a notice in an information bay (responsibility of roads authority)
  • an identification within the property at the attraction (responsibility of council/proprietor).