Destination NSW prepares factsheets on international markets to assist industry. These reports provide information on market size, visitor profile including demographics, accommodation, transport, places and attractions visited, activities, information sources and internet usage for a specific international market in which travel originated.
Chinese FIT Holiday Market to NSW (PDF 719 kb)
Indian leisure market (PDF 915 kb)
Luxury holiday market (PDF 547 kb)
China luxury holiday market (PDF 525 kb)
USA luxury holiday market (PDF 528 kb)
Baby Boomer holiday market - Western markets (PDF 301 kb)
Baby Boomer holiday market - Eastern markets (PDF 302 kb)
Malaysia leisure market (PDF 377 kb)
International Market Segment Snapshots
International visitors to NSW can be segmented in multiple ways including area of interest, demographics and purpose of trip. To better understand each of these segments, Destination NSW regularly produces profiles on different segments that exist in the NSW visitor economy.
View Market Segments