Connect Your Tourism Product

Each year Destination NSW’s consumer websites, sydney.com and visitnsw.com attract more than seven million visits from consumers seeking travel information and booking assistance.

In addition the sites channel more than 2.2 million active sales leads directly to thousands of NSW tourism businesses.

However before tourism operators can tap into this source of business they need to register their products and services on the central database managed by the Australian Tourism Data Warehouse (ATDW), that feeds the product information to Australia’s official travel websites.

We urge all NSW operators to take advantage of the opportunities presented by Destination NSW’s websites by firstly getting online and from there, making sure their information is regularly updated. It costs nothing, reaches millions of domestic and international travellers and will help your business reach its potential. So to start:

Get Connected - Register your product or update your listing – it costs nothing.

NSW Connect - Once your listing is all correct you may want to think about enhancing it by placing it on a single booking platform. The benefit of this system is that it manages your inventory in real time as it also connects with third party distributors such as Wotif, and LastMinute. All Australian states and territories are using the same platform to support their official websites. Around 60 per cent of travellers now want to book online.

Other Online Opportunities

Escapes Newsletter

Destination NSW has established an online club for those interested in holidaying in NSW. It now has more than 132,000 members and the monthly club newsletter promotes products and special offers from tourism operators.

See August 2012 edition of Escapes

Sign up to receive Escapes monthly

Online Marketing Tourism e-Kit

This e-Kit has been developed by Destination NSW, in partnership with the Australian Tourism Data Warehouse (ATDW) and all the Australian State and Territory Tourism Offices. It tells you how to maximise online marketing opportunities through a series of video tutorials. The tutorials cover a range of topics starting with an initial assessment of your current online marketing status to more complex issues such as online booking systems.

Each tutorial includes a helpful header with information about how much time the tutorial will take to complete.

Benefits of the e-Kit include:

• Smarter e-marketing knowledge through step-by-step lessons
• Insight into what online marketing strategies will suit your business
• Hundreds of references to resources
  

Go to Tourism e-Kit

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Other information

Engage with Destination NSW social media channels  (PDF 209kb)

Make contact with Destination NSW online marketing staff