Marketing Overview

Destination NSW markets destinations, events, experiences and holiday offers to trade and consumer audiences in international and domestic markets.

The aim is to attract more visitors to the state, increase length of stay and encourage higher levels of expenditure.

Domestic Marketing

In domestic markets integrated marketing campaigns are run throughout the year. They feature brand advertising; retail campaigns with industry partners; publicity; digital direct marketing and special promotions. Separate campaigns are developed for Sydney and NSW regional destinations.

Find out more about our Sydney campaigns

Find out more about our regional campaigns

International Marketing

In overseas markets the emphasis is on cooperative retail advertising with wholesalers, travel agents, airlines and Tourism Australia. Destination appeal is further boosted through publicity campaigns and special digital, social media and event promotions.

An important focus for international marketing activity is trade distribution. Australian tourism product suppliers are supported by business development programs which assist them in developing distribution channels.
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Sector Marketing

Destination NSW also undertakes trade development and consumer marketing activities targeted to special interest sectors such as Youth, Surfing, and Nature & National Parks.
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Events Marketing

Destination NSW invests heavily in developing a compelling event schedule for Sydney and regional NSW and also in marketing it to domestic and international audiences.
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