Aboriginal Tourism Action Plan 2017 – 2020

8 August 2013

DNSW Aboriginal Tourism Action Plan coverThe Aboriginal Tourism Action Plan is designed to provide NSW Aboriginal tourism operators and the wider tourism industry with a practical guide to Destination NSW’s vision to support the development of Aboriginal tourism experiences and businesses in NSW.

The first Aboriginal Tourism Action Plan 2013-2016 was developed as a key deliverable of the Visitor Economy Industry Action Plan with the vision of supporting the development of NSW Aboriginal tourism experiences, products and businesses, leading to:

  • A greater understanding of the richness of Aboriginal culture
  • Economic and social benefits for Aboriginal people, both as operators and employees.

The new Aboriginal Tourism Action Plan 2017-2020 continues this vision and has a strong focus on trade and consumer promotion of NSW as a destination where Aboriginal culture is strong, vibrant and diverse while still continuing with the original goals of the first Aboriginal Tourism Action Plan 2013-2016, to develop a sustainable Aboriginal tourism sector. The Action Plan was developed in consultation with Aboriginal tourism stakeholders.

The Aboriginal Tourism Action Plan 2017-2020 contains 24 actions to be completed under four major goals:

  1. Continue to build consumer awareness of Sydney and Regional NSW as destinations where Aboriginal culture is strong, vibrant and diverse
  2. Increase the inclusion of export-ready experiences in travel trade distribution networks and marketing programs
  3. Develop new sustainable market-ready and export-ready Aboriginal cultural tourism products and events
  4. Build on the success of cross-cultural exchange between NSW Aboriginal cultural tourism, Government and Destination Networks.

The goals outlined in the Aboriginal Tourism Action Plan 2017-2020 are to be implemented by Destination NSW through a partnership model with Aboriginal businesses and organisations over a three-year timeframe. Download the Plan to find out more.

Aboriginal Tourism Action Plan 2017-2020 (PDF 1.6MB)

Launch of the Aboriginal Tourism Action Plan 2017 - 2020 and the NSW Aboriginal Tourism Operators Council from Destination NSW on Vimeo.

For information on the Aboriginal Tourism Action Plan 2013-2016, download the Plan and Final Progress Report below.

Aboriginal Tourism Action Plan 2013 - 2016  (PDF 1.4 MB)

Aboriginal Tourism Action Plan 2013 - 2016 Year Three Final Progress Report (PDF 572 kb)


Related pages

NSW Aboriginal Tourism Toolkit 

Sector Marketing

Facts & Figures - Market Segments

Visitor information - Aboriginal culture in Sydney

Visitor information - Aboriginal culture in regional NSW