Visitor Economy Industry Action Plan

11 May 2020

The NSW Government issued its first Visitor Economy Industry Action Plan in 2012 in response to the recommendations of the Final Report of the Visitor Economy Taskforce.

Since that time the market and regulatory environment has changed considerably and in August 2017, the NSW Government established an industry-led Visitor Economy Taskforce to conduct a mid-term review of the plan.

The Taskforce, headed by John Hartigan, the former Chairman of Destination NSW, comprised the Hon Bruce Baird AM, Russell Balding AO, Simon McGrath and Ms Robbie Sefton, who reviewed the Government’s priorities and actions with industry input to ensure that they continue to deliver results.

The Taskforce review confirmed the significant success of the 2012 Visitor Economy Industry Action Plan and made 34 recommendations to drive the visitor economy to 2020 and beyond.

The NSW Government released the Visitor Economy Industry Action Plan 2030 in August 2018 to build on the successes of the previous plan. The Visitor Economy Industry Action Plan 2030 provides guidance and direction for the Government to continue to work with industry to drive the economic benefits of the visitor economy.

It sets a new visitor economy target to triple overnight visitor expenditure by 2030 and for the first time sets a regional overnight visitor expenditure target to achieve $20 billion by 2025 and $25 billion by 2030.

Find out more and see the full report

Related pages

Visitor Economy Taskforce