Tourism Recovery

15 May 2020

NSW residents and visitors can take a holiday anywhere in NSW at this time.

While Sydney and regional NSW will welcome visitors with open arms, holidaymakers should call their planned accommodation venues, attractions and tourism operators to confirm bookings and any requirements before travelling.

Visitors and businesses must follow the latest health advice in terms of physical distancing, practicing good hygiene, and staying home if feeling unwell.

Travellers from interstate should check the latest advice regarding border crossings to and from NSW into other states. See the latest updates here.

Tourism is important to the social and economic recovery of NSW and travellers can give NSW businesses and communities the boost they need to bounce back by visiting and spending locally.

For the latest information regarding COVID restrictions in NSW and local health advice, visit the NSW Government COVID-19 website.

Destination NSW will continue supporting our industry operators and partners by:

  • Contributing to the work of the Government’s recovery task forces
  • Providing the latest news and information via Insights
  • Adapting industry resources in line with current conditions; and
  • Keeping operators updated about Destination NSW’s marketing and promotional activities as the state moves into the next phase of recovery.

Destination NSW’s tourism recovery campaign, Love NSW, is live. Read more about the campaign (and the media releases from the February launch, and the subsequent phases in May, June, September and November 2020).

There have also been many stimulus initiatives announced by all levels of government to support businesses and residents impacted by COVID-19 and businesses are encouraged to take full advantage of those measures. For advice contact the Service NSW Business Concierge.

Advice for businesses

The Australian and NSW governments are regularly updating advice for businesses regarding COVID safe practices - please check the relevant website for latest information:

Please note each state and territory is responsible for the approach to COVID restrictions locally, so please refer to NSW advice first and foremost.

NSW businesses can now show their commitment to COVID safety by completing a COVID-19 Safety Plan, and registering as a COVID safe business.

To develop a COVID-19 Safety Plan and register a business, go to the NSW Government’s COVID Safe Business webpage.

Some businesses are required to have a COVID-19 Safety Plan under the Health Orders - consult for more information, and read the latest NSW Public Health Orders.

NSW Health has released a series of resources for tourism operators to inform visitors about what to do if symptoms present while on holiday. See the social media assets, posters and door hangers at NSW Health.

The NSW Government has released specific guidelines to assist industry groups that are required to have a COVID-19 Safety Plan under the Health Orders. Other businesses should follow the guidelines for all other industries to develop their COVID-19 Safety Plan.

Read the latest NSW Public Health Orders.

More information

COVID-Safe Business Planning Resources

NSW First: Quick Tips Guides

Destination NSW Support

Get Connected

The Now’s The Time To Love NSW marketing activities link visitors to Destination NSW has optimised the website to ensure that website visitors are less than three clicks away from connecting with a local tourism business. With more than 1.7 million monthly visitors across and, creating or updating your Get Connected listing is the easiest way to leverage the campaign.

Get Connected is free and business listings are also distributed to more than 70 websites nationally including

Create or update your Get Connected listing now.

NSW First industry development resources

The NSW First Program, delivered by Destination NSW, includes advice, events and resources to help tourism businesses develop, promote and sell their tourism products.

The NSW First Quick Tips Guides were created to help tourism businesses navigate COVID-19 and include advice about staying connected with travellers, media and distribution partners, and opportunities to develop new areas of business.

For support and advice about developing or adapting your tourism business, contact

Now’s The Time To Love NSW Campaign

With the launch of the next phase of the Now’s The Time To Love NSW campaign, Destination NSW is reopening the opportunities to participate in activity to encourage regional travel over spring and summer.

Visit the campaign page for more information about how to get involved.

Engage via social media

Engage with the @VisitNSW posts that feature your region. This is a great opportunity for you to engage with potential visitors that are dreaming about and planning their next getaway by offering tips and local recommendations. Include #LoveNSW and #NewSouthWales on your posts to be part of the conversation.

Related pages

COVID-Safe Business Planning

Quick Tips Guides for Tourism Recovery