Tourism Recovery

15 May 2020

NSW residents and visitors can take a holiday in NSW at this time. For the latest information about the impact on travel due to natural disasters including the March 2021 floods and COVID-19, please see Destination NSW’s travel alerts.

While Sydney and regional NSW continue to welcome visitors, holidaymakers should call their planned accommodation venues, attractions and tourism operators to confirm bookings and any requirements before travelling.

Visitors and businesses must follow the latest health advice in terms of physical distancing, practicing good hygiene, and staying home if feeling unwell.

Travellers from interstate should check the latest advice regarding border crossings to and from NSW into other states.

On 25 March, the NSW Government announced a $51.5 million economic package to support the visitor economy.

The package includes:

  • $20 million for up to 200,000 x $100 CBD accommodation vouchers
  • $24 million to Destination NSW for a Live Music Support Package to be administered in partnership with Create NSW and the Office of the 24-Hour Economy Commissioner.
  • $5.5 million for a Business Events Industry Support package to assist business events in Greater Sydney and across NSW. For more information including eligibility criteria and the LGAs relevant to each fund and to apply, visit Meet In Sydney for the Greater Sydney, Newcastle and Wollongong program, and Meet In NSW for business events elsewhere in regional NSW.
  • $2 million for a Tourism Industry Marketing Support package through the Love NSW campaign.

More information about the package will be made available at:

Tourism is important to the social and economic recovery of NSW and travellers can give NSW businesses and communities the boost they need to bounce back by visiting and spending locally.

For the latest information regarding COVID restrictions in NSW and local health advice, visit the NSW Government COVID-19 website.

What Destination NSW is doing

We will continue supporting our industry operators and partners by:

  • Contributing to the work of the Government’s recovery task forces
  • Providing the latest news and information via Insights
  • Adapting industry resources in line with current conditions; and
  • Keeping operators updated about our marketing and promotional activities as they evolve in response to changing conditions.

Destination NSW’s tourism recovery campaign, Love NSW, is live. The Sydney Love It Like You Mean It campaign is also live, promoting visitation to the CBD and Greater Sydney.

For information about our grants programs, visit Funding and Grants.

Advice for businesses

There have been many stimulus initiatives announced by all levels of government to support businesses and residents impacted by COVID-19 and businesses are encouraged to take full advantage of those measures. For advice contact the Service NSW Business Concierge.

The Australian and NSW governments are regularly updating advice for businesses regarding COVID safe practices - please check the relevant website for latest information:

Please note each state and territory is responsible for the approach to COVID restrictions locally, so please refer to NSW advice first and foremost.

NSW businesses can now show their commitment to COVID safety by completing a COVID-19 Safety Plan, and registering as a COVID safe business.

To develop a COVID-19 Safety Plan and register a business, go to the NSW Government’s COVID Safe Business webpage.

Some businesses are required to have a COVID-19 Safety Plan under the Health Orders - consult for more information, and read the latest NSW Public Health Orders.

NSW Health has released a series of resources for tourism operators to inform visitors about what to do if symptoms present while on holiday. See the social media assets, posters and door hangers at NSW Health.

The NSW Government has released specific guidelines to assist industry groups that are required to have a COVID-19 Safety Plan under the Health Orders. Other businesses should follow the guidelines for all other industries to develop their COVID-19 Safety Plan.

Read the latest NSW Public Health Orders.

More information

COVID-Safe Business Planning Resources

NSW First: Quick Tips Guides

Other Destination NSW Support

Get Connected

The Love NSW marketing activities link visitors to Destination NSW has optimised the website to ensure that website visitors are less than three clicks away from connecting with a local tourism business. With more than 1.7 million monthly visitors across and, creating or updating your Get Connected listing is the easiest way to leverage the campaign.

Get Connected is free and business listings are also distributed to more than 70 websites nationally including

Create or update your Get Connected listing now.

NSW First industry development resources

The NSW First Program, delivered by Destination NSW, includes advice, events and resources to help tourism businesses develop, promote and sell their tourism products.

The NSW First Quick Tips Guides were created to help tourism businesses navigate COVID-19 and include advice about staying connected with travellers, media and distribution partners, and opportunities to develop new areas of business.

For support and advice about developing or adapting your tourism business, contact

Engage via social media

Engage with the @VisitNSW posts that feature your region. This is a great opportunity for you to engage with potential visitors that are dreaming about and planning their next getaway by offering tips and local recommendations. Include #LoveNSW and #NewSouthWales on your posts to be part of the conversation.

Related pages

COVID-Safe Business Planning

Quick Tips Guides for Tourism Recovery