Our Industry

11 October 2011

In this section we give a snapshot of the NSW tourism and events sector, tally up the latest economic data and connect you to the State’s extensive tourism network.

NSW is Australia’s top performing tourism state. More visitors come to NSW and stay longer and spend more than in any other state in Australia.

NSW Visitor Snapshot

Domestic Tourism

In the year ended June 2018, NSW received 32.9 million domestic overnight visitors – an increase of 9.3% over the previous year.

  • The majority of visitors came from within NSW (37.2% from Regional NSW and 28.7% from Sydney), followed by Queensland (12.4%) and Victoria (12.1%).
  • The average length of stay in NSW for domestic overnight visitors was 3.1 nights.

International Tourism

In the year ended June 2018, NSW received 4.4 million international visitors – an increase of 5.9% from the previous year.

  • The State’s largest international visitor source markets were:
    1. China (18%)
    2. USA (11%)
    3. New Zealand (10%)
    4. United Kingdom (9%)
    5. South Korea (5%)
  • The average length of stay for international visitors was 21.8 nights.

Source: National Visitor Survey and International Visitor Survey YE June 2018, Tourism Research Australia (TRA)

Tourism Forecasts

Tourism Research Australia provides forecasts of international and domestic visitors, nights and expenditure for Australia, as well as outbound departures from Australia.

International visitor arrivals to Australia are forecast to reach 8.6 million in 2016–17, with the 10-year average annual growth rate forecast at 5.8 per cent, arrivals are expected to reach 15 million by 2026-27.

Over the next decade (2016-17 to 2026-27), the international markets that are expected to deliver strong growth per annum include China (up 11.9 per cent), India (up 8.7 per cent), United States (up 5.4 per cent) and Malaysia (up 5.2 per cent).

Source: Tourism Forecasts (August 2017), Tourism Research Australia (TRA)

More Information

Latest quarterly NSW tourism data and additional research and analysis

Economic Value of NSW Tourism and Events

Latest Tourism Forecasts