Our Industry

11 October 2011

In this section we give a snapshot of the NSW tourism and events sector, tally up the latest economic data and connect you to the State’s extensive tourism network.

NSW is Australia’s top performing tourism state. More visitors come to NSW and stay longer and spend more than in any other state in Australia.

NSW Visitor Snapshot

Domestic Tourism

In YE March 2019, NSW received 35.6 million domestic overnight visitors – an increase of 7.9% over the previous year.

  • The majority of visitors came from within NSW (37% from Regional NSW and 30% from Sydney), followed by Queensland (11%) and Victoria (13%).
  • The average length of stay in NSW for domestic overnight visitors was 3.1 nights.

International Tourism

In the YE December 2018, NSW received over 4.3 million international visitors – an increase of 0.3% from the previous year.

  • The State’s largest international source markets were: China (18%), USA (12%), New Zealand (10%), United Kingdom (8%) and South Korea (5%).
  • The average length of stay for international visitors was 22.0 nights.

Source: National and International Visitor Surveys YE March 2019, TRA

Tourism Forecasts

Tourism Research Australia provides forecasts of international and domestic visitors, nights and expenditure for Australia, as well as outbound departures from Australia.

International visitor arrivals are forecast to reach 10.2 million in 2019-20, with average annual growth rate forecast at 5.8 per cent to reach over 15.0 million in 2026-27.

Over the next decade (2016-17 to 2026-27), the top international markets that are expected to deliver strong growth per annum include China (up 11.9 per cent), India (up 8.7 per cent), United States (up 5.4 per cent) and Malaysia (up 5.2 per cent).

Source: Tourism Forecasts (August 2017), Tourism Research Australia (TRA)

More Information

Latest quarterly NSW tourism data and additional research and analysis

Economic Value of NSW Tourism and Events

Latest Tourism Forecasts