In this section we give a snapshot of the NSW tourism and events sector, tally up the latest economic data and connect you to the State’s extensive tourism network.
NSW is Australia’s top performing tourism state. More visitors come to NSW and stay longer and spend more than in any other state in Australia.
NSW Visitor Snapshot
In the year ended December 2017, NSW received 31.6 million domestic overnight visitors – an increase of 8.2% over the previous year.
- The majority of visitors came from within NSW (38.2% from Regional NSW and 28.3% from Sydney), followed by Queensland (12%) and Victoria (12%).
- The average length of stay in NSW for domestic overnight visitors was 3.2 nights.
In the year ended December 2017, NSW received 4.2 million international visitors – an increase of 7.4% from the previous year.
- The State’s largest international visitor source markets were:
- China (18.7%)
- USA (11%)
- New Zealand (10%)
- United Kingdom (9.2%)
- South Korea (8.8%)
- The average length of stay for international visitors was 22.7 nights.
Source: National and International Visitor Surveys YE December 2017, TRA
Tourism Research Australia provides forecasts of international and domestic visitors, nights and expenditure for Australia, as well as outbound departures from Australia.
International visitor arrivals to Australia are forecast to reach 8.6 million in 2016–17, with the 10-year average annual growth rate forecast at 5.8 per cent, arrivals are expected to reach 15 million by 2026-27.
Over the next decade (2016-17 to 2026-27), the international markets that are expected to deliver strong growth per annum include China (up 11.9 per cent), India (up 8.7 per cent), United States (up 5.4 per cent) and Malaysia (up 5.2 per cent).
Source: Tourism Forecasts (August 2017), Tourism Research Australia (TRA)