Our Industry

11 October 2011

In this section we give a snapshot of the NSW tourism and events sector and connect you to the State’s extensive tourism network.

NSW is Australia’s top performing tourism state. More visitors come to NSW and stay longer and spend more than in any other state in Australia.

NSW Visitor Snapshot

The COVID-19 pandemic and the Australian 2019/20 summer bushfires have had a significant impact on visitation to all states and territories in Australia.

Domestic Tourism

  • In the year ended March 2021, NSW received 24.9 million domestic overnight visitors (down 33.1% on previous year) and 48.4 million domestic daytrip visitors (down 34.2%).
  • NSW continued to lead with a 34% share of Australia’s domestic overnight visitors.
  • Almost equal proportions of the overnight visitors came from Sydney (41%) and Regional NSW (40%), followed by Queensland (7%) and Victoria (6%).
  • The average length of stay in NSW for domestic overnight visitors was 3.5 nights.

International Tourism

  • In the year ended March 2021, NSW received 35,900 international visitors (down 99.1% on previous year), with the majority visiting Sydney (81%).
  • NSW continued to lead with a 60% share of Australia’s international visitors.
  • The state’s largest international source market was New Zealand (24%).

Source: National and International Visitor Surveys YE March 2021, Tourism Research Australia (TRA).

Tourism Forecasts

Tourism Research Australia provides forecasts of international and domestic visitors, nights and expenditure for Australia, as well as outbound departures from Australia.

There were 9.4 million international visitor arrivals to Australia in 2018-19. This is forecast to grow by average annual growth of 4.6 per cent from 2018-19 to 2028-29 to reach 14.6 million.

China will remain as the top international market with 2.6 million arrivals by 2028-29, followed by New Zealand (1.8 million) and USA (1.3 million). The markets forecast to have the strongest average growth per annum over the next decade include India (9.0 per cent), Indonesia (6.4 per cent) and China (5.9 per cent).

Source: Tourism Forecasts 2019, Tourism Research Australia (TRA)

More Information

Latest quarterly NSW tourism data and additional research and analysis

Economic Value of NSW Tourism and Events

Latest Tourism Forecasts