Our Industry

11 October 2011

In this section we give a snapshot of the NSW tourism and events sector and connect you to the State’s extensive tourism network.

NSW is Australia’s top performing tourism state. More visitors come to NSW and stay longer and spend more than in any other state in Australia.

NSW Visitor Snapshot

The COVID-19 pandemic and the Australian 2019/20 summer bushfires have had a significant impact on visitation to all states and territories in Australia.

Domestic Tourism

  • In the year ended September 2020, NSW received 26.6 million domestic overnight visitors – a decrease of 30.5% from the previous year.
  • NSW continued to lead with a 33% share of Australia’s domestic overnight visitors.
  • The majority of visitors came from within NSW (41% from Regional NSW and 33% from Sydney), followed by Victoria (10%) and Queensland (9%).
  • The average length of stay in NSW for domestic overnight visitors was 3.3 nights.

International Tourism

  • In the year ended September 2020, NSW received 2.1 million international visitors – a decrease of 52.8% from the previous year.
  • NSW continued to lead with a 50% share of Australia’s international visitors.
  • The state’s largest international source markets were: China (14%), USA (13%), United Kingdom (11%), New Zealand (9%) and Japan (4%).
  • The average length of stay for international visitors was 22.3 nights.

Source: National and International Visitor Surveys YE September 2020, Tourism Research Australia (TRA).

Tourism Forecasts

Tourism Research Australia provides forecasts of international and domestic visitors, nights and expenditure for Australia, as well as outbound departures from Australia.

There were 9.4 million international visitor arrivals to Australia in 2018-19. This is forecast to grow by average annual growth of 4.6 per cent from 2018-19 to 2028-29 to reach 14.6 million.

China will remain as the top international market with 2.6 million arrivals by 2028-29, followed by New Zealand (1.8 million) and USA (1.3 million). The markets forecast to have the strongest average growth per annum over the next decade include India (9.0 per cent), Indonesia (6.4 per cent) and China (5.9 per cent).

Source: Tourism Forecasts 2019, Tourism Research Australia (TRA)

More Information

Latest quarterly NSW tourism data and additional research and analysis

Economic Value of NSW Tourism and Events

Latest Tourism Forecasts