Economic Value

1 November 2011

The tourism and events sector is vital to the NSW economy contributing billions in revenue and supporting tens of thousands of jobs throughout the State - many of them in regional NSW. Tourism employment now accounts for approximately one in every 15 jobs in NSW.


Economic Contribution of Tourism to NSW 2016-17
State Tourism Satellite Accounts 2016-17
Tourism Businesses in Australia June 2012 to June 2016
Economic Contribution of Tourism to each Tourism Region in NSW 2015-16

Our Tourism Tally


Tourism consumption in NSW = $40.5 billion
NSW’s share of national tourism consumption = 29.9%

Top tourism products/services that contributed most to tourism consumption in NSW:

Takeaway and restaurant meals 17%
Long distance passenger transportation 13.3%
Shopping (includes gifts and souvenirs) 11.7%
Accommodation services 13%
Fuel (petrol, diesel) 8.2%

Source: State Tourism Satellite Accounts, 2016-17, Tourism Research Australia (TRA) 


Estimated direct employment =171,100
Estimated indirect employment = 90,900 jobs
Total direct and indirect employment= 262,000 jobs

Source: State Tourism Satellite Accounts, 2016-17, TRA 


Number of businesses involved in tourism = 96,302 (June 2016)

Source: Tourism Businesses in Australia (June 2012 - June 2016), TRA.

Accommodation establishments = 1,422 (hotels and serviced apartments with 10 rooms or more)

Source: STR Global database, December 2017 (STR Global database is member-based and data is supplied by accommodation establishments on a voluntary basis).

Total Overnight Visitors (IVS and NVS)

Number of overnight visitors = 35.7 million
Market share visitors = 33.9%

Total Visitor Nights (IVS and NVS)

Number of visitor nights = 194.5 million
Market share nights = 31.6%


Total overnight visitor expenditure = $29.1 billion
Market share expenditure = 31.3%

Source: National and International Visitor Surveys, YE December 2017, TRA.

Our Events Tally

There are now more than 163 events on the Sydney and NSW Event Calendar - all with the potential to generate tourism arrivals and expenditure in destinations throughout the State.

Visitor Nights

Number of visitor nights delivered by events visitors in NSW = 7.2 million


Event visitors spent around $2.8 billion in NSW in the year ending December 2017.

Source: National and International Visitor Surveys, YE December 2017, TRA.

Tourism to Regional Areas

Domestic and international visitors to NSW destinations outside Sydney generated a massive 88.1 million nights of accommodation in Regional NSW and $16.3 billion in visitor (overnight and day trip) expenditure.

Source: National and International Visitor Surveys, YE December 2017, TRA.