Economic Value

1 November 2011

The tourism and events sector is vital to the NSW economy contributing billions in revenue and supporting tens of thousands of jobs throughout the State - many of them in regional NSW. Tourism employment now accounts for approximately one in every 14 jobs in NSW.

Reports

Economic Contribution of Tourism to NSW 2018-19
State Tourism Satellite Accounts 2018-19
Tourism Businesses in Australia June 2013 to June 2018
Economic Contribution of Tourism to each Tourism Region in NSW 2017-18
NSW Regional Conferencing Research Infographic 2018 - 2019

Our Tourism Tally

Consumption

Tourism consumption in NSW = $46.5 billion
NSW’s share of national tourism consumption = 31%

Top tourism products/services that contributed most to tourism consumption in NSW:

Takeaway and restaurant meals 16%
Long distance passenger transportation 13%
Shopping (includes gifts and souvenirs) 12%
Accommodation services 10%
Fuel (petrol, diesel) 9%

Source: State Tourism Satellite Accounts, 2018-19, Tourism Research Australia (TRA) 

Jobs

Estimated direct employment = 191,800
Estimated indirect employment = 104,400
Total direct and indirect employment = 296,200

Source: State Tourism Satellite Accounts, 2018-19, TRA.

Business

Number of businesses involved in tourism = 104,064 (June 2018)

Source: Tourism Businesses in Australia (June 2013 - June 2018), TRA

Accommodation establishments = 1,807 (hotels and serviced apartments with 10 rooms or more)

Source: STR, Dec QTR 2019

Total Overnight Visitors

Number of overnight visitors = 43.4 million
Market share visitors = 34.4%

Total Visitor Nights

Number of visitor nights = 219.1 million
Market share nights = 31.6%

Total Overnight Expenditure

Total overnight visitor expenditure = $35 billion
Expenditure share of Australia = 31.3%

Source: National and International Visitor Surveys, YE December 2019; TRA.

Tourism to Regional Areas

Domestic and international visitors to NSW destinations outside Sydney stayed a massive 102 million nights in Regional NSW and spent $15.3 billion in visitor overnight expenditure.

Source: National and International Visitor Surveys, YE December 2019; TRA.

Our Events Tally

Business Events

DNSW provided regional conferencing grants to 33 events in regional NSW in 2018-2019. The conferences generated international and domestic visitation, injected money and created jobs in regional NSW.

Total Conference Attendees

The events were attended by 7,158 conference people, of which 89% were overnight visitors who spent $219 per night.

Total Expenditure

The events generated an estimated $4.1 million in expenditure from non-local attendees.

Source: Destination NSW Regional Conferencing Grant Recipient Delegate Surveys and Event Owner Surveys, YE June 2019.

Leisure Events

There are now more than 163 events on the Sydney and NSW Event Calendar – all with the potential to generate tourism arrivals and expenditure in destinations throughout the State.

Total Visitor Nights

Number of visitor nights delivered by events visitors in NSW = 7.6 million, of which 40% were spent in Sydney.

Total Overnight Expenditure

Event visitors spent $3.2 billion in NSW in the year ending December 2019, of which 51% was spent in Sydney.

Source: National and International Visitor Surveys, YE December 2019; TRA.