Economic Value

1 November 2011

The tourism and events sector is vital to the NSW economy contributing billions in revenue and supporting tens of thousands of jobs throughout the State - many of them in regional NSW. Tourism employment now accounts for approximately one in every 14 jobs in NSW.

Reports

Economic Contribution of Tourism to NSW 2017-18
State Tourism Satellite Accounts 2017-18
Tourism Businesses in Australia June 2013 to June 2018
Economic Contribution of Tourism to each Tourism Region in NSW 2017-18

Our Tourism Tally

Consumption

Tourism consumption in NSW = $42.5 billion
NSW’s share of national tourism consumption = 30%

Top tourism products/services that contributed most to tourism consumption in NSW:

Takeaway and restaurant meals 16%
Long distance passenger transportation 13%
Shopping (includes gifts and souvenirs) 12%
Accommodation services 11%
Fuel (petrol, diesel) 9%

Source: State Tourism Satellite Accounts, 2017-18, Tourism Research Australia (TRA) 

Jobs

Estimated direct employment =182,900
Estimated indirect employment = 95,400
Total direct and indirect employment= 278,200

Source: State Tourism Satellite Accounts, 2017-18, TRA.

Business

Number of businesses involved in tourism = 104,063 (June 2018)

Source: TRA, Tourism Businesses in Australia June 2013 - June 2018

Accommodation establishments = 1,797 (hotels and serviced apartments with 10 rooms or more)

Source: STR, Sept QTR 2019

Total Overnight Visitors

Number of overnight visitors = 41.6 million
Market share visitors = 34.1%

Total Visitor Nights

Number of visitor nights = 214.2 million
Market share nights = 31.8%

Total Overnight Expenditure

Total overnight visitor expenditure = $33.9 billion
Expenditure share of Australia = 31.3%

Source: National and International Visitor Surveys, YE June 2019; TRA.

Tourism to Regional Areas

Domestic and international visitors to NSW destinations outside Sydney generated a massive 98.7 million nights of accommodation in Regional NSW and $14.3 billion in visitor overnight expenditure.

Source: National and International Visitor Surveys, YE June 2019; TRA.

Our Events Tally

There are now more than 163 events on the Sydney and NSW Event Calendar – all with the potential to generate tourism arrivals and expenditure in destinations throughout the State.

Total Visitor Nights

Number of visitor nights delivered by events visitors in NSW = 7.5 million, of which 42% were spent in Sydney.

Total Overnight Expenditure

Event visitors spent $3.2 billion in NSW in the year ending June 2019, of which 54% were spent in Sydney.

Source: National and International Visitor Surveys, YE June 2019; TRA.