AVIC Industry Advisory Group

18 December 2019

The NSW Accredited Visitor Information Centres (AVIC) Industry Advisory Group has been initiated by Destination NSW to encourage information sharing between NSW AVIC network members under the duty of  confidentiality. The NSW Industry Advisory Group (IAG) comprises NSW AVIC Managers/Supervisors or Tourism Managers from each NSW Destination Network, Destination NSW staff and the AVIC Program Manager.

Principles of the NSW AVIC Industry Advisory Group

The following principles reflect the role of the IAG:

  • Enable collaboration and information sharing (other than confidential information)
  • Focus on improving the NSW visitor experience
  • Provide a regular forum for key NSW AVIC stakeholders
  • Provide an opportunity for members to propose improvements to the NSW AVIC network.

Purpose of the NSW Industry Advisory Group

The NSW Industry Advisory Group will primarily be an information sharing group with the key role being to:

  • Provide input and guidance to Destination NSW in relation to the NSW Accredited Visitor Information Centre (AVIC) Network Accreditation Program
  • Contribute to the ongoing development of the Visitor Information Centre accreditation process in NSW
  • Provide a forum for the discussion of strategic issues relating to the management and development of AVICs in NSW
  • Assist in the promotion and communication of the goals of the NSW AVIC Network Program.


The current members of the NSW IAG are as follows:

Organisation/Region Current Representative Title IAG Role
Destination NSW Peter Lipman Manager Visitor Services Chair
The Tourism Group Mark Greaves AVIC Program Manager Secretary
Riverina Murray NSW Vicki McRae Griffith Visitor Information Centre Coordinator Member
North Coast NSW Mick Webb General Manager
Byron Bay Visitor Centre
Southern NSW Clair Mudaliar Centre Manager, Eden Visitor Information Centre Member
Sydney Surrounds North Melissa George Visitor Information Centre Coordinator,
Cessnock City Council
Sydney Surrounds South Lisa Kelsey Relief Tourism Manager, Tourism Shellharbour Member
Country and Outback NSW Peter Caddey Manager Tourism and Marketing, Inverell Shire Council Member
Sydney Jane Padman Visitor Services Coordinator, Northern Beaches Council Member


The AVIC Industry Advisory Group meets twice a year, usually once a year in Sydney and once a year in Regional NSW. If any AVIC/Tourism staff have topics that they would like raised at these meetings please contact the AVIC IAG representative from your region.

Future meetings

Location Date Agenda

Past meetings

Location Date Meeting Minutes
Destination NSW – Sydney 5 March 2020 154 kb
Online 19 May 2020 417 kb
Online 27 May 2020 121 kb
(Agenda only)
Online 9 July 2020 164 kb
Online 3 September 2020 216 kb
Online 2 November 2020 151 kb
Online 14 December 2020 143 kb
Online 18 March 2021 136 kb
Online 13 July 2021 166 kb
Online 14 September 2021 195 kb
Online 8 December 2021 197 kb
Online 10 February 2022 193 kb

Related pages

Accredited Visitor Information Centres