Note: This document describes the conditions of participation in the Micro Event Fund. It
does not describe the conditions of participation in the Flagship Event Fund. Destination NSW is the manager of this program.
Table of Contents
- Destination NSW
- Regional Tourism Strategy
- The Micro Event Fund
- Micro Event Fund – Application Process
- Event Agreement
- Other Conditions
- Destination NSW Discretion
- Important Contacts
- Appendix 1 – Destination Network Boundary Map
- Appendix 2 – Sydney Local Government Areas
Please read the following conditions carefully. Destination NSW’s assessment panel will allocate funding for the Micro Event Fund according to the terms in this document.
The New South Wales (NSW) Government established Destination NSW as a statutory authority in July 2011 to support the growth of the State’s tourism and events sector.
Destination NSW is responsible for devising and implementing strategies to grow the visitor economy, with particular focus on driving tourism and acquiring and developing major sporting and cultural events for Sydney and Regional NSW. In addition, Destination NSW is the major investor in Business Events Sydney with the aim of securing more international conventions, incentive travel reward programs, corporate events and exhibitions for Sydney and Regional NSW.
To make Sydney and NSW one of the world’s most successful tourism and event destinations.
To triple visitor expenditure by 2030 and maximise the benefits of the visitor economy for NSW.
Our Strategic Objectives
The strategic direction for Destination NSW is currently led by the Final Report of the NSW Visitor Economy Taskforce.
Destination NSW’s key strategic objectives are:
- Achieve the visitor economy 2030 target
- Position Sydney and NSW as Australia’s premier tourist and events destination
- Develop the strongest and most compelling events calendar in Australia
- Increase industry stakeholder and customer engagement
- Deliver value in our partnership and co-operative programs
- Attract and retain the best staff and build staff capacity and capabilities.
Regional Tourism Strategy
In 2015, the Board of Destination NSW was tasked with reviewing the existing model of the State’s Regional Tourism Organisations (RTOs). This review recommended the reform of RTOs, the implementation of a new regional tourism model and a redesign of regional visitor economy funding.
On 6 July 2016 the NSW Government announced that 6 new and professionalised regional tourism entities would be established, to be known as Destination Networks (DNs). The DNs have replaced the previous RTO structure and work with Destination NSW to advance the interests of growing tourism in NSW.
The six DNs are:
- Destination Riverina Murray
- Destination Southern NSW (including the Snowy Mountains and the Far South Coast)
- Destination North Coast (including Lord Howe Island)
- Destination Country and Outback NSW
- Destination Sydney Surrounds North (including the Blue Mountains, Central Coast, the Hunter, Penrith and Hawkesbury)
- Destination Sydney Surrounds South (including the Southern Highlands, Wollongong, the Shoalhaven and Wollondilly)
A map showing the boundaries of the Destination Networks by Local Government Area is provided in Appendix 1.
The core role of the Destination Networks is destination management and, as such, their key responsibilities are industry engagement and industry development, product development, training and education, ensuring quality and compliance with funding application guidelines, and collaboration with Destination NSW on industry activities.
In addition, the DNs develop and implement their region’s Destination Management Plan (DMP), in alignment with the NSW State Destination Management Plan, and ensure its alignment with local tourism and other related plans. Please contact the DN’s for all enquiries relating to the DMP.
Destination NSW’s support for the Micro Event Fund works alongside the strategies that each Destination Network has for the marketing and development of regional tourism.
The Micro Event Fund
The Micro Event Fund is a new initiative developed as part of NSW’s 2019-20 bushfire and drought recovery program to support smaller, community-based events in Regional NSW areas impacted by bushfire activity or drought conditions. It aims to maintain vibrancy in local communities, encourage visitation and stimulate local economies.
The Micro Event Fund offers small grants to community-based events with limited expenditure budgets held in Regional NSW to support the delivery of the event. The fund supports events that demonstrate an ability to engage and harmonise its local community, build destination appeal, attract visitors from outside the region and stimulate the local economy.
A single event may not receive grant funding from more than one Destination NSW regional event funding program in the same year. For example, an event may only receive a grant from either the 2020 Micro Event Fund or the 2020 Flagship Event Fund, but not both. Where an event has applied to more than one fund, Destination NSW will determine at its absolute discretion the most appropriate funding program for the event and assess the application accordingly.
This Terms & Conditions document refers only to the conditions of participation in the Micro Event Fund. Terms and Conditions for the Flagship Event Fund are available separately.
‘Micro Events’ are defined as community-based events including but not limited to country shows, town festivals including parades, and cultural festivals whose total expenditure budget is approximately $75,000 (excl. GST) or less.
Only events taking place between 1 May and 31 December 2020 are eligible to receive a 2020 Micro Event grant.
Events will be required to provide a detailed and comprehensive budget as part of any application to the Fund. Events that fail to provide a detailed and comprehensive budget will not be considered for funding.
The total expenditure budget of approximately $75,000 (excl. GST) or less should reflect only the real cash outgoings made by the organisers to deliver the event. It is not intended to include the value of in-kind goods or services received by the event from sponsors or other partners, or donations made to the event. Where the value of in-kind contributions and donations is reflected in the event budget, they should be clearly distinguished as separate to real cash outgoings.
Only events held in the six Destination Networks are eligible to apply for funding through the Micro Event Fund. This includes events held in the Sydney metropolitan Local Government Areas of Penrith and Hawkesbury which are part of Destination Sydney Surrounds North, and Wollondilly which is part of Destination Sydney Surrounds South. A map showing the boundaries of the Destination Networks by Local Government Area is provided in Appendix 1.
Events held in Local Government Areas not in a Destination Network are not eligible to apply for funding through the Micro Event Fund. Local Government Areas not in a Destination Network are listed in Appendix 2.
Events held in areas on the border between NSW and another State must prove, as part of their application, that at least 80% of the event’s activity is physically based in NSW to be eligible for funding from the Micro Event Fund, or that at least 50% of its economic benefit flows to NSW.
The following event types are not eligible to apply for funding from the Micro Event Fund:
- Event series such as sporting events held in multiple locations across the year
- Touring events such as concert tours, circuses and fun fairs
- Promotional events where the marketing of a product is the principal objective
- Business events such as trade shows, exhibitions, conferences and industry meetings
- Events owned and/or operated by an agency or entity of the Federal Government, or a State or Territory Government including New South Wales.
To be eligible to receive funding from the Micro Event Fund:
- The event must demonstrate that the total expenditure budget for the event is approximately $75,000 (excl. GST) or less
- The event must be held in one of the six regional NSW Destination Networks’ geographical area
- The event must be held in a region impacted by drought or the recent bushfire activity
- The event must have a minimum of 80% of its activities physically based in NSW
- The event must not have received funding from another Destination NSW regional event funding program in the same year
- The event owner must be a sole trader, company, incorporated association, or trust entity
- The event owner must hold public liability insurance
- The event owner must not have debts to the NSW Government
- The event owner must hold an Australian Business Number
- The event owner must agree to enter into a contract for funding with Destination NSW.
All applicants to the Micro Event Fund must be the event owner (i.e.: own the rights to the event and have the relevant approvals for the event), and must be financially solvent.
Destination Networks are unable to apply for funding from this program.
The Micro Event Fund offers one-off grants of $10,000 (excl. GST).
Events must submit a detailed and comprehensive expenditure budget with their application that shows all planned expenditure on the event. Grants will not be allocated to applicants that do not include a full budget.
Use of Funds
Micro Event Fund grants are intended to support the delivery costs of community-based events that have the capacity to encourage the engagement of local residents, create harmony and stimulate local economies by generating appeal to visitors from outside the host destination.
Grants must be used for the delivery of the event, including but not limited to:
- Operational costs
- Infrastructure costs
- Marketing costs
The grant is intended to supplement the existing budget or replace revenue lost from the impact of bushfires and/or drought conditions.
Micro Event Fund monies must not be used:
- As prize money, gifts or contributions to charitable groups. (Where some event proceeds go to charity, evidence will be required to show adequate funds are retained for the ongoing operation of the event);
- For staff travel expenses.
To be considered for funding from the Micro Event Fund, an event must demonstrate that they sufficiently meet the following fund criteria:
- Takes place in a region impacted by the drought or recent bushfire activity
- Takes place between 1 May and 31 December 2020
- Has a total expenditure budget of approximately $75,000 (excl. GST) or less
- Can demonstrate an ability to engage and harmonise the local community
- Can demonstrate an ability to stimulate the local economy
- Has the potential to attract visitors from outside the local community.
Micro Event Fund – Application Process
- Grants in the 2020 Micro Event Fund will be allocated in a single round
- Only events whose first day falls between 1 May 2020 and 31 December 2020 are eligible to apply
- Events held in January, February, March and April 2020 are not eligible to apply to the 2020 Micro Event Fund
- An application to the Micro Event Fund is a single-stage process consisting of a short-form application form (Application Form) responding to a series of questions that address the fund criteria.
- The Application Form includes a requirement to upload supplementary information, including a comprehensive budget and details of public liability insurance and applicants are required to do so
- All applications for grants from the 2020 Micro Event Fund must be submitted through the Destination NSW on-line application platform and be received by Destination NSW no later than the advertised closing date. Application Forms received after this date will not be accepted
- Application Forms sent via email, post or fax will not be accepted
- Applications open on Friday 21 February 2020 and must be received by Destination NSW no later than midnight (Sydney time) on Wednesday 25 March 2020. Applications received after this date and time will not be accepted
- Applicants are encouraged to start their applications early during the application period to ensure they are completed in good time before the closing date. Destination NSW is not responsible for delays to the submission of applications caused by technology, connection or other issues outside of its control
- Receipt of Application Forms will be acknowledged by email following submission. If an acknowledgment email is not received following submission, please contact the Fund Coordinator on 02 9931 1431 or email firstname.lastname@example.org
- All Application Forms will be assessed by a panel made up of representatives from Destination NSW. Based on the assessments, the panel will recommend the events to receive funding in 2020
- If an application is unsuccessful the applicant will be informed in writing
- Successful applications will be announced by the Minister for Jobs, Investment, Tourism and Western Sydney where the amount of the grant will be disclosed to the public and media. Successful applicants will receive a letter of notification following this announcement.
Applications for Micro Event Fund grants are assessed by a panel convened by Destination NSW (the Panel) and consisting of representatives with experience in events and regional tourism.
The Panel will make its recommendations on the events to receive Micro Event Fund grants according to the following principles of the fund:
- The fund is a co-operative arrangement between Destination NSW and the regional event
- The fund is a Destination NSW financial sponsorship program that supports the delivery of selected regional events in regions impacted by bushfires and/or drought
- The fund seeks to provide funding to events that expressly benefit their local community and help stimulate the local economy
- The Panel makes its recommendations for funding based on the merits of an event’s application.
Destination NSW reserves the right not to award funding if the applications are of insufficient merit in the opinion of the Panel.
The provision of Micro Event Fund grants by Destination NSW to successful applicants is subject to the event owner entering into and abiding by the terms of an event agreement signed by the event owner and Destination NSW (the Event Agreement).
Grant monies will not be released until the Event Agreement has been signed by both parties.
The Event Agreement details a range of deliverables required by Destination NSW. These include, but are not limited to, a requirement to:
- Sign the Agreement
- Provide a copy of a current certificate of currency for public liability for the event
- Include the NSW Government logo, as supplied by Destination NSW, on marketing collateral and advertising associated with the event receiving the Micro Event Fund grant
- Give Destination NSW the right to approve marketing and advertising material that includes its logo at the artwork stage prior to printing or publication. Destination NSW requires a minimum of 4 working days to review the material for approval
- Create, update and maintain an event listing on visitnsw.com
- Offer Destination NSW signage opportunities at the event
- Provide progress reports on the delivery of the event to Destination NSW upon request at regular intervals and in accordance with the Event Agreement
- Submit a post-event report about the event and the funding through Destination NSW’s online platform within two (2) months of the completion of the event.
If the event owner does not enter into the Event Agreement or breaches its obligations under the Event Agreement, Destination NSW reserves the right to withhold funding or to claim a refund of any funds already provided in respect of the Event.
For more information on the Destination NSW Event Agreement please contact email@example.com.
The following other conditions apply:
- Destination NSW may provide additional in-kind marketing support to events funded by the Micro Event Fund as part of its ongoing marketing activities. Destination NSW will, from time to time, request event information and high-resolution imagery and video content to assist with the marketing of events. A photo brief can be downloaded from Destination NSW
- Destination NSW reserves the right, as a condition of funding, to make use of event data for the purposes of market research and evaluation to enable the long-term development of events in New South Wales
- Successful applicants should retain all records relating to the event, including expenditure, and make them available for audit purposes if required
- All Micro Event Fund events being financially supported by Destination NSW are encouraged to consolidate their financial position through the seeking of corporate and other support
- An event that receives funding from the Micro Event Fund is not eligible to receive funding from the Flagship Event Fund in that same year
Destination NSW Discretion
Potential applicants should note that:
- No funding application is guaranteed to result in funding from Destination NSW
- No applicant is guaranteed funding to the full amount requested in their application
- Destination NSW reserves the right to vary the amount of funding at any time
- Destination NSW reserves the right to vary the terms of Micro Event Fund funding at any time in particular the awarding of funding in extraordinary and merit awarding circumstances
- The number and location of events that will be funded by Destination NSW will be determined by Destination NSW in its discretion
- Funding through the 2020 Micro Event Fund is available to events taking place between 1 May and 31 December 2020, although Destination NSW reserves the right to vary this as it requires. Following the announcement of events to be funded in 2020 Micro Event Fund, no further Micro Event Fund grants will be available.
Destination NSW Fund Administration
Co-ordinator, Regional Event Fund
GPO Box 7050
Sydney NSW 2001
P: 02 9931 1431
M: 0419 903 701
Manager, Regional Event Development
GPO Box 7050
Sydney NSW 2001
P: 02 9931 1181
M: 0428 385 748
Destination NSW Regional Tourism Development
Destination Network Contacts - for information on Destination Management Plans, regional tourism strategies and local tourism stakeholders.
Appendix 1 – Destination Network Boundary Map
The map below shows the boundaries of the six regional Destination Networks based on local Government areas. If an event falls within a Destination Network area it is eligible to apply for a Micro Event Fund grant.
- Download a PDF version of Destination Network Map (1,617 kb)
Appendix 2 – Sydney Local Government Areas not eligible for Micro Event Funding
The table below lists the Local Government areas in Greater Sydney that are not represented by a Destination Network. Events held in these Local Government Areas are not eligible for funding from the Micro Event Fund.
Local Government Areas not represented by a Destination Network
|Botany Bay||Georges River||Mosman||Sutherland|
|Burwood||Hills Shire||North Sydney||Sydney|
|Canada Bay||Inner West||Randwick||Woollahra|