The tourism and events sector is vital to the NSW economy contributing billions in revenue and supporting tens of thousands of jobs throughout the state - many of them in regional NSW.
Contribution of Tourism to NSW
Economic Contribution of Tourism to NSW 2021-22 (PDF 588 kb)
Tourism’s Value to NSW 2021-22 (PDF 109 kb)
These reports highlight the significant value of the tourism industry to NSW as well as its contribution to the Australian economy. Key measures include tourism consumption, tourism gross state product, tourism gross value added, tourism employment and tourism businesses.
In 2021-22, NSW tourism contributed $20.1 billion to the state’s gross state product.
Source: State Tourism Satellite Account 2021-22, Tourism Research Australia
The Regional Tourism Satellite Accounts provide information on the economic importance of tourism for each of NSW’s tourism regions. Reports include infographics and data tables for Sydney and for each tourism region in Australia.
Excluding the contribution of the rest of Australia, the Sydney tourism region accounted for 36% of the total direct and 40% of the total indirect tourism employment in NSW and 44% of the State’s total tourism Gross State Product.
|Blue Mountains||New England North West||Sydney|
|Capital Country||North Coast||South Coast|
|Central Coast||Outback NSW||The Murray|
|Direct tourism contribution||Total tourism contribution|
|Gross regional product
|Tourism Filled Jobs
|Gross regional product
|Tourism Filled Jobs
|New England NW||213||3.4||449||4.7|
|Rest of Australia||1,143||6.5|
|New South Wales||9,586||116.6||20,055||174.5|
Note: the sum of regions may not add to total due to rounding
Source: Regional Tourism Satellite Account 2021-22, Tourism Research Australia
Our Events Tally
The conferencing sector brings significant economic and employment benefits to NSW. In 2022-23, DNSW provided conferencing grants to 27 events in regional NSW to support the development of conferencing and business events in regional NSW.
Total Conference Attendees
The events were attended by 27,953 conference attendees, of which 74% were from outside the local region.
The events generated an estimated $14.8 million in direct expenditure from non-local attendees.
Source: Destination NSW Regional Conferencing Grant Recipient Delegate Surveys and Event Owner Surveys 2022-23, Destination NSW.
Each year there are hundreds of events held throughout Sydney and NSW, which appeal to a broad spectrum of audiences and experiences – all with the potential to generate tourism arrivals and expenditure in destinations throughout the state.
Domestic Overnight Leisure Event Visitors
In the year ended June 2023, domestic overnight leisure event visitors stayed approximately 5.8 million nights in NSW, of which 31% were in Sydney and the rest in regional NSW; and spent an estimated $2.5 billion in NSW, of which 42% was spent in Sydney.
Source: National Visitor Survey, Year Ended June 2023; Tourism Research Australia.
The State Tourism Satellite Account highlights the importance of tourism to each state and territory’s economy in Australia.
Tourism Businesses in Australia report estimates the number of tourism businesses in Australia’s tourism industry by state, by industry type, by employment size and by tourism region in Australia.
The State of the Industry report assesses the current performance of the Australian tourism industry and its progress on the Tourism 2020 potential. It also reports on visitation statistics on the demand side, and aviation, accommodation and employment statistics and investment estimates on the supply side.
The Tourism Investment Monitor reports on the number and value of significant projects in Australia’s tourism investment pipeline in 2021-22. It focuses on arts and recreation, aviation and accommodation projects.
Key results for NSW:
- NSW accounted for around one-third of all tourism investment, with 59 projects valued at $14.1 billion. This was an increase of $0.4 billion compared with 2020-21.
- The highest amount of the investment went to the aviation sector ($5.4 billion).
- Arts, recreation and business services investment was $4.0 billion.
- Accommodation sector investment was $4.7 billion.
- Regional investment was $1.1 billion (up from $0.8 billion in 2020–21).
Source: Tourism Research Australia (February 2023)