Economic Contribution of Tourism to NSW

These reports highlight the significant value of the tourism industry to NSW as well as its contribution to the Australian economy. Key measures include tourism consumption, tourism gross state product, tourism gross value added, tourism employment and tourism businesses.

Highlights

  • NSW held one third of all visitor economy investment, with 66 projects valued at $14.1 billion. This was a slight increase of $0.1 billion compared with 2018-19.
  • Investments were mostly in the aviation ($5.6 billion) and arts, recreation and business services ($5.2 billion) sectors.
  • Capital city investment was $13.6 billion.
    Regional investment was $555 million.

Highlights

  • NSW held 1/3 of all tourism investment, with 66 projects valued at $14.1 billion. This was a slight increase of $0.1 billion compared with 2018-19.
  • Investments were mostly in the aviation ($5.6 billion) and arts, recreation and business services ($5.2 billion) sectors.
  • Capital city investment was $13.6 billion.
    Regional investment was $555 million.

Overview

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This document provides a summary of tourism’s contribution to the economy of NSW based on the following reports from Tourism Research Australia:

  1. State Tourism Satellite Account (STSA) – details the economic contribution of tourism in terms of Employment, Consumption, Gross Value Added (GVA) and Gross State Product (GSP). These indicators are measured in terms of direct and indirect contribution to the economy, with direct contribution being the key measure.
  2. Tourism Businesses in Australia – focusses on tourism business count by employment size, industry type, location and financial performance. The 2019–20 edition of the State Tourism Satellite Account (STSA) is the first to capture the impacts of the bushfires and the early months of COVID-19 at a state level.
The largest share of direct tourism employment in NSW comes from the cafés, restaurants and takeaway food services sector.

Tourism is vital to the NSW economy contributing billions in revenue and supporting many jobs throughout the state. In 2019-20, tourism contributed $37.1 billion (Tourism Consumption) to the NSW economy and employed 256,100 people. NSW experienced fall in tourism consumption, down 20.5 per cent (or $9.6 billion) when compared to 2018-19. Tourism employment also fell, down 13.5 per cent (or 40,095 employees less than in the previous year). In 2019-20 tourism made the following contributions to the economy of NSW: Employment

Key Results

From 2009 to the end of 2019, Australia’s tourism industry experienced sustained growth, however the outbreak of COVID-19 has had an unprecedented impact on the industry, with border closures and travel restrictions causing a sharp decline in tourism activity not only in Australia but across the world.

Tourism is vital to the NSW economy contributing billions in revenue and supporting many jobs throughout the state. In 2019-20, tourism contributed $37.1 billion (Tourism Consumption) to the NSW economy and employed 256,100 people. NSW experienced fall in tourism consumption, down 20.5 per cent (or $9.6 billion) when compared to 2018-19. Tourism employment also fell, down 13.5 per cent (or 40,095 employees less than in the previous year). In 2019-20 tourism made the following contributions to the economy of NSW: Employment

Tourism employed 256,100 persons, of which 175,100 people directly employed and a further 81,000 people employed indirectly.

Consumption
Tourism consumption reached $37.1 billion.

Domestic tourism accounted for $26.6 billion and international tourism contributed $10.6 billion. Gross Value Added (GVA)

  1. Tourism’s GVA was $27.0 billion. Direct GVA accounted for $14.0 billion with indirect GVA accounting for a further $13.0 billion. Gross State Product (GSP)
  2. Tourism’s GSP contribution was $30.2 billion. The direct GSP contribution was $15.2 billion with an indirect contribution of $15.0 billion. Tourism Businesses (as at June 2020)
    There were 108,214 businesses involved in tourism in NSW; sixty-eight per cent were located in Sydney and 32 per cent in regional NSW.
  3. Minister for Enterprise, Investment and Trade, Minister for Tourism and Sport and Minister for Western Sydney Stuart Ayres said Vivid Sydney’s Local Business Program would support the local business community and inspire audiences to dine, shop, stay and experience the city.

Program participants are encouraged to host Vivid Sydney-inspired experiences, tours or menus that are in turn promoted to a large and engaged online audience in the lead up to the event. “Business owners can also access LED screens, window decals and posters to display their interpretation of what Vivid Sydney means to them, as well as lighting their building facades in synchronisation with ‘Our Connected City’ – a large scale programmed lighting activation of Sydney Harbour.\

Minister for Enterprise, Investment and Trade, Minister for Tourism and Sport and Minister for Western Sydney Stuart Ayres said Vivid Sydney’s Local Business Program would support the local business community and inspire audiences to dine, shop, stay and experience the city.

Program participants are encouraged to host Vivid Sydney-inspired experiences, tours or menus that are in turn promoted to a large and engaged online audience in the lead up to the event. “Business owners can also access LED screens, window decals and posters to display their interpretation of what Vivid Sydney means to them, as well as lighting their building facades in synchronisation with ‘Our Connected City’ – a large scale programmed lighting activation of Sydney Harbour.

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