The tourism and events sector is vital to the NSW economy contributing billions in revenue and supporting tens of thousands of jobs throughout the state - many of them in regional NSW.
Contribution of Tourism to NSW
Economic Contribution of Tourism to NSW 2019-20 (PDF 584 kb)
Tourism’s Value to NSW 2018-19 (PDF 57 kb)
These reports highlight the significant value of the tourism industry to NSW as well as its contribution to the Australian economy. Key measures include tourism consumption, tourism gross state product, tourism gross value added, tourism employment and tourism businesses.
In 2019-20, tourism employed 1 in every 16 jobs in NSW and contributed $30.2 billion to the state’s gross state product.
Source: State Tourism Satellite Account 2019-20, Tourism Research Australia
Contribution of Tourism to each region in NSW
Regional Tourism Satellite Account reports for 2019-20
The Regional Tourism Satellite Accounts provide information on the economic importance of tourism for each of NSW’s tourism regions. Reports include infographics and data tables for Sydney and for each tourism region in Australia.
Excluding the contribution of the rest of Australia, the Sydney tourism region accounted for 47% of the total direct and 50% of the total indirect tourism employment in NSW and 55% of the State’s total tourism Gross State Product.
Note: The following infographics are image files. For the same data in an Excel spreadsheet format, see the Tourism Research Australia website.
| Blue Mountains | New England North West | Sydney |
| Capital Country | North Coast | South Coast |
| Central Coast | Outback NSW | The Murray |
| Central NSW | Riverina | |
| Hunter | Snowy Mountains |
Summary table
| Direct tourism contribution | Total tourism contribution | |||
|---|---|---|---|---|
| Gross regional product ($M) |
Employment (‘000) |
Gross regional product ($M) |
Employment (‘000) |
|
| Sydney | 8,986 | 81.8 | 16,691 | 122.4 |
| Blue Mountains | 232 | 3.3 | 430 | 4.4 |
| Capital Country | 280 | 4.1 | 545 | 5.6 |
| Central Coast | 428 | 6.5 | 804 | 8.6 |
| Central NSW | 480 | 8.0 | 943 | 10.6 |
| Hunter | 1,043 | 14.5 | 1,976 | 19.6 |
| New England North West | 321 | 5.0 | 630 | 6.7 |
| North Coast | 1,608 | 23.7 | 3,104 | 32.0 |
| Outback NSW | 92 | 1.7 | 159 | 2.1 |
| Riverina | 229 | 3.7 | 480 | 5.1 |
| Snowy Mountains | 232 | 4.3 | 438 | 5.5 |
| South Coast | 1,063 | 14.5 | 1,951 | 19.4 |
| The Murray | 234 | 3.8 | 441 | 4.9 |
| Regional NSW | 6,244 | 93.3 | 13,530 | 133.6 |
| Rest of Australia | 1,627 | 9.1 | ||
| New South Wales | 15,230 | 175.1 | 30,221 | 256.1 |
Source: Regional Tourism Satellite Account 2019-20, Tourism Research Australia
Our Events Tally
Business Events
NSW Regional Conferencing Research report 2018 - 2019 (PDF 836 kb)
The conferencing sector brings significant economic and employment benefits to NSW. In 2018-19, DNSW provided conferencing grants to 33 events in regional NSW to support the development of conferencing and business events in regional NSW.
Total Conference Attendees
The events were attended by 7,158 conference people, of which 89% were overnight visitors who spent $219 per night.
Total Expenditure
The events generated an estimated $4.1 million in expenditure from non-local attendees.
Source: Destination NSW Regional Conferencing Grant Recipient Delegate Surveys and Event Owner Surveys 2018-19, Destination NSW.
Leisure Events
Each year there are hundreds of events held throughout Sydney and NSW, which appeal to a broad spectrum of audiences and experiences – all with the potential to generate tourism arrivals and expenditure in destinations throughout the state.
Domestic Visitor Nights
In the year ended March 2021, domestic leisure event visitors stayed approximately 1.2 million nights in NSW, of which 18% were spent in Sydney and the rest in regional NSW.
Domestic Overnight Expenditure
Domestic leisure event visitors spent an estimated $354 million in NSW for the year, of which a fifth (20%) was spent in Sydney.
Source: National and International Visitor Surveys, Year Ended March 2021; Tourism Research Australia.
The Australian tourism industry
State Tourism Satellite Account 2019-20
The State Tourism Satellite Account highlights the importance of tourism to each state and territory’s economy in Australia.
Tourism Businesses in Australia June 2015 to 2020
Tourism Businesses in Australia report estimates the number of tourism businesses in Australia’s tourism industry by state, by industry type, by employment size and by tourism region in Australia.
The State of the Industry report assesses the current performance of the Australian tourism industry and its progress on the Tourism 2020 potential. It also reports on visitation statistics on the demand side, and aviation, accommodation and employment statistics and investment estimates on the supply side.
Tourism Investment Monitor 2019-20
The Tourism Investment Monitor reports on the number and value of significant projects in Australia’s tourism investment pipeline in 2019-20. It focuses on arts and recreation, aviation and accommodation projects.
Key results for NSW:
- New South Wales held one-third of all tourism investment, with 66 projects valued at $14.1 billion. This was a slight increase of $0.1 billion compared with 2018-19.
- Investments were mostly in the aviation ($5.6 billion) and arts, recreation and business services ($5.2 billion) sectors.
- Capital city investment was $13.6 billion.
- Regional investment was $555 million.
Source: Tourism Research Australia
