Destination NSW conducts specialist research on a number of topics. Please find the most recent research below.
Economic Contribution of Tourism to NSW
Economic Contribution of Tourism to NSW 2016-2017 (PDF 764 kb)
This report highlights the importance of the value of tourism in NSW and includes comparisons with other industries and states. Employment is one of the key measures.
Tourism is a valuable contributor to NSW’s economy. In 2016–17, the tourism industry directly contributed $17.3 billion to New South Wales’ economy (Gross State Product, or GSP) and directly employed approximately 171,000 people. Together with the indirect impacts, the industry’s total contribution to the economy reached an estimated $34.2 billion, or 6 per cent of NSW’s GSP.
The Regional Tourism Satellite Accounts reports for 2016-17 are now available. The report includes measures of Gross Regional Product (GRP) and employment for each tourism region, and highlights the economic importance of tourism to NSW regions. There are infographics, explanatory notes and data tables for Sydney and for each tourism region in regional NSW.
|Direct contribution||Total contribution|
|New England North West||347||4.8||682||6.6|
|Rest of Australia||1,872||10.4|
|New South Wales||17,315||171.1||34,179||262.0|
The Australian tourism industry
The State of the Industry report assesses the current performance of the Australian tourism industry and its progress on the Tourism 2020 potential. It also reports on visitation statistics on the demand side, and aviation, accommodation and employment statistics and investment estimates on the supply side.
Regional Tourism Indicators
Regional Tourism Indicators provide comprehensive tourism data for 76 of Australia’s tourism regions including:
- Tourism region population
- Tourism businesses
- Visitor information profiles for international, domestic overnight and domestic day trip visitors
Domesticate 2018 Factsheet (PDF 282 kb)
Research into the Australian travel market, their mindset, attitudes to travel and outlook for the Australian travel industry. The study also focused on dispersal to regional Australia.
Domesticate 2017 Factsheet - Australia (PDF 252 kb)
Research into the Australian travel market, their mindset, attitudes to travel and outlook for the Australian travel industry. The study also focused on the share economy and its impact on the accommodation market.
Domesticate 2017 Factsheet - China (PDF 308 kb)
Research into the Chinese travel market, a key inbound market for Australia, their mindsets and attitudes to travel. The study also focused on the share economy and its impact on the accommodation market.
Domesticate 2014 Factsheet (PDF 478 kb)
Research into the Australian and New Zealand travel market, their mindset, attitudes to travel and outlook for the Australian and New Zealand travel industry. The study also focused on shopping as a travel motivator and as a travel activity.
Visitor Information Centres
This report reviews the current role of NSW visitor information centres and their importance in delivering information services, as well as identifies visitor information servicing strategies.
The Use of Visitor Information Centres in NSW (PDF 424 kb)
As part of the Local Government and Shires Association of NSW tourism conference 2013, Destination NSW delivered this presentation on Visitor Information Centres and how they are used by those who are travelling through regional areas.
Delivered by Dr Ulrike Gretzel from the University of Wollongong, this presentation discusses the role of digital visitor information servicing and the implications of digital technology on the use of Visitor Information Centres.
Sports, entertainment and business events are significant generators of value to the NSW economy and this report puts a perspective on their contribution. It includes market shares by state, and trends in event visitation since 2003.
Internet use by visitors to NSW
Internet use by visitors to NSW (PDF 625 kb)
This report looks at the use of the internet before and during the trip by international and domestic visitors to Australia and NSW, including reasons for use, items booked and types of information accessed.