In addition, the sites channel more than 6 million active sales leads directly to thousands of NSW tourism businesses.
However before tourism operators can tap into this source of business they need to register their products and services with Destination NSW’s Get Connected Program. The Get Connected Program provides tourism operators with access to a tool called ATDW-Online. The tool then feeds a central database managed by the Australian Tourism Data Warehouse (ATDW), that feeds the product information to Australia’s official travel websites.
We urge all NSW operators to take advantage of the opportunities presented by Destination NSW’s websites by firstly getting online and from there, making sure their information is regularly updated. It costs nothing, reaches millions of domestic and international travellers and will help your business reach its potential. So to start:
Get Connected - Register your product or update your listing - it costs nothing.
Other Online Opportunities
Destination NSW has established an online subscriber database for those interested in holidaying in NSW. It now has more than 275,000 members and the monthly newsletter promotes products and special offers from tourism operators and regional tourism organisations.
Destination NSW Social Media Guidelines (PDF 2 mb)