Connect Your Tourism Product

27 October 2011

Each year Destination NSW’s consumer websites, and attract more than 24 million visits from consumers seeking travel information and booking assistance.

In addition, the sites channel more than 6 million active sales leads directly to thousands of NSW tourism businesses.

However before tourism operators can tap into this source of business they need to register their products and services with Destination NSW’s Get Connected Program. The Get Connected Program provides tourism operators with access to a tool called ATDW-Online. The tool then feeds a central database managed by the Australian Tourism Data Warehouse (ATDW), that feeds the product information to Australia’s official travel websites.

We urge all NSW operators to take advantage of the opportunities presented by Destination NSW’s websites by firstly getting online and from there, making sure their information is regularly updated. It costs nothing, reaches millions of domestic and international travellers and will help your business reach its potential. So to start:

Get Connected - Register your product or update your listing - it costs nothing.

Other Online Opportunities

Escapes Newsletter

Destination NSW has established an online subscriber database for those interested in holidaying in NSW. It now has more than 275,000 members and the monthly newsletter promotes products and special offers from tourism operators and regional tourism organisations.

Sign up to receive Escapes monthly newsletter

HotelsCombined Affiliate Program

Destination NSW have an Affiliate Program with HotelsCombined which enables a broader range and number of accommodation businesses listed via the Get Connected Program to display their online bookable inventory (if their products are also listed on

To enable a ‘Book Now’ button on your listing, you will need to firstly have a live ATDW-Online accommodation listing and at least one connection with a partner website. Once these two criteria are met, then a ‘Book Now’ button will automatically appear on your listing which links to your live accommodation inventory on

The HotelsCombined Affiliate Program is for accommodation products only. A hire, tour, or attraction operator or event owner must have a booking system with online bookable inventory to obtain a ‘Book Now’ button. Login to your ATDW-Online listing and under the ‘Booking URL’ field, input your booking URL. A ‘Book Now’ button will be enabled on your listing within 48 hours and will link directly to your online booking system page via and

Find out more about the HotelsCombined Affiliate Program

Other information

Destination NSW Social Media Guidelines  (PDF 2 mb)

Make contact with Destination NSW online marketing staff