27 October 2011

Trade marketing is an important aspect of Destination NSW’s activities - particularly in overseas markets where many visitors seek the convenience; specialist advice; security; and value of traditional distribution systems when planning international travel.

Destination NSW’s trade marketing activities include co-operative promotions with industry partners, trade education and sales programs - all of which are structured to encourage participation by NSW tourism operators.

Trade Education

Travel Trade Toolkit

In light of the current travel environment which impedes travel trade engagement activities such as familiarisation visits, face-to-face training and trade events, Destination NSW has developed a collection of training tools for trade partners in Australia and overseas, to help sell Sydney and NSW.

Travel trade toolkit

Familiarisation Visits

Destination NSW hosts frequent familiarisation visits by overseas travel agents and wholesalers, which give them a comprehensive insight into product experiences, destination conditions and new developments.

Industry operators are invited to assist in supporting these visits by sponsoring accommodation, tours, transport, transfers and other ground costs. In return they have the opportunity to convert the experience into sales opportunities with front line operatives and make valuable business connections.

Aussie Specialists Program

Tourism Australia coordinates this global online training program for travel agents in conjunction with the states and territories. More than 21,000 agents across the UK, Europe, North America, Asia, Australia and New Zealand participate in the program.

NSW tourism suppliers have many opportunities to educate the Aussie Specialist network about their product or service. These include regular e-newsletters and information programs plus training events and familiarisation visits coordinated by Destination NSW.

Briefings for NSW Operators

Destination NSW conducts special market briefings with NSW tourism operators to keep them up to date on latest trends in distribution, online developments, marketing opportunities and consumer travel patterns. We also post regular market intelligence reports and business resources on this website.

Trade Events

Australian Tourism Exchange (ATE)

This is the largest, annual trade event in the Southern Hemisphere. It attracts travel buyers from all major overseas markets who participate in organised business schedules with Australian operators.

Tourism Australia manages the event and Destination NSW coordinates state supplier participation, business introductions, networking opportunities, operator briefings, and media publicity. Each year the event is hosted by different capital cities and is scheduled to occur between May - June.
Find out more about ATE

Participating in your next Destination NSW Trade Event

In response to the global COVID-19 pandemic and the ongoing international travel restrictions, Destination NSW is delivering an International Trade Event Webinar Program from August to December 2020. The objective of the webinars is to increase the knowledge of international wholesalers and front-line agents about NSW tourism products and destinations so they can recommence promoting and selling NSW product when the time is right again. Find out more.

For details on other Destination NSW opportunities, see our Partner Opportunities Guide