Travel Trade Toolkit

9 July 2020

In light of the current travel environment which impedes travel trade engagement activities such as familiarisation visits, face-to-face training and trade events, Destination NSW has developed the below collection of training tools for trade partners in Australia and overseas, to help sell Sydney and NSW.

Export-Ready* Product Factsheets

Destination NSW has produced a series of trade factsheets to assist our industry partners sell and promote Sydney and regional NSW products.

The majority of products included in the factsheets are those that have been assessed as export-ready*. The factsheets have been tailored to meet the requirements of a range of domestic and international markets.

View the export-ready product factsheets

* Products listed on the factsheets are commissionable.

Destination Vignettes

Destination NSW has created a selection of destination vignettes for our trade partners in Australia and overseas to help increase destination knowledge and sell Sydney and NSW. The vignettes are a valuable resource for the travel trade during travel restrictions and can also be used for future itinerary planning and development.

View the Destination Vignettes

Wine Regions of NSW – A Toolkit for the Travel Trade

Wine Regions of NSW - A Toolkit for the Travel Trade features a practical resource guide and destination videos highlighting six of the key wine regions in NSW. The toolkit aims to inspire and provide the travel trade with important information about NSW wine regions and access to commissionable products to help create unforgettable client itineraries.

Wine Regions of NSW - A Toolkit for the Travel Trade

Sydney & NSW Product Update Newsletter

The Sydney & NSW Product Update features tourism experiences that are new to the travel trade, NSW regions in focus, and product news across accommodation, visitor attractions, tours, and sectors including aboriginal tourism and food and wine.

Featured experiences are ready to work with the travel trade.

Sydney & NSW Product Update newsletter

Love NSW Travel Agent Toolkit

Destination NSW has launched the next phase of the successful Now’s The Time To Love NSW campaign. After months of inspiring travellers to dream about that next travel adventure, we are now focusing on turning dreams into reality by enticing holidaymakers to hit the road as soon as possible.

Destination NSW has created the Love NSW Travel Agent Toolkit, to provide you with the key campaign assets and messaging guidelines you need to boost your own promotional activity by linking into the Love NSW campaign.

View the Love NSW Travel Agent Toolkit