WELCOME TO SOMEWHERE NEW

Destination NSW has launched a new brand campaign, FEEL NEW, the first in more than a decade. The campaign unifies Sydney and regional NSW, bringing to life all the diverse feelings in the state that combine to make visitors feel new.  

Tapping into the transformative powers and rich emotional benefits of travelling in NSW, the campaign promises a collision of natural wonders and vibrant culture that energises you long after.

Immersing audiences in NSW’s unparalleled experiences, the FEEL NEW TV commercials welcome everyone to feel inspired and to feel new again. Welcome to New South Wales.

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WATCH THE BRAND CAMPAIGN LAUNCH WEBINAR 

On the 22 October 2021, Destination NSW CEO Steve Cox unveiled and immersed the NSW industry in the new FEEL NEW brand campaign. If you missed the live event, watch now to hear about marketing plans and how to leverage the campaign through your own channels.

FEEL NEW CAMPAIGN UPDATES 

FEEL NEW messages and marketing activity will evolve to engage audiences in the most meaningful way, encouraging visitation and spend according to season, occasion and other tactical opportunities.

FEEL NEW SYDNEY, the next phase of the FEEL NEW brand campaign, has been launched to encourage new and repeat visitors to Sydney and beyond.

Destination NSW has launched the next phase of the FEEL NEW brand campaign, RENEW, a tactical burst of activity that will drive immediate visitation and spend in NSW and Sydney.

Renew Burst: 14 November 2021 – 13 February 2022

BE PART OF SOMETHING NEW

Destination NSW has developed a toolkit and resource hub to introduce you to the new visitor brand, and show how you can use it in your everyday marketing to attract visitors to your destination or experience.

VIEW THE FEEL NEW INDUSTRY TOOLKIT

We’ve created a toolkit to show you how you can make small changes to your marketing to align with the FEEL NEW brand campaign.

ACCESS KEY BRAND ASSETS

Find all the FEEL NEW brand assets you need, such as brand marks, on the Destination NSW Resource Hub. Register today and start downloading.

CO-OPERATIVE MARKETING OPPORTUNITIES

Local Tourism Organisations (LTOs) and Local Government Authorities (LGAs)

LTOs and LGAs are invited to partner with Destination NSW on a number of co-operative marketing opportunities. Download the prospectus now to find out more.

Expressions of Interest Now Open: Submit your application here.

Sydney Tourism Businesses

Sydney businesses are eligible to participate in Package 1 of the
Co-operative Marketing Program. Download the prospectus now to find
out more.

Expressions of Interest Now Open: Submit your application here.

GET IN TOUCH!

For more information, questions or support about the new brand campaign contact us here.