Marketing Overview

11 October 2011

Destination NSW markets destinations, events, experiences and holiday offers to trade and consumer audiences in international and domestic markets.

The aim of our tourism marketing is to attract more visitors to the state, increase length of stay and encourage higher levels of expenditure.

Domestic Marketing

In domestic markets, integrated marketing campaigns are run throughout the year. They feature destination and event based advertising, retail campaigns with industry partners, publicity, digital marketing and special promotions. Separate campaigns are developed for Sydney and NSW regional destinations.

Find out more about our Sydney campaigns

Find out more about our regional NSW campaigns

International Marketing

In overseas markets the emphasis is on cooperative retail advertising with wholesalers, travel agents, airlines and Tourism Australia. This is further boosted through publicity campaigns and special digital, social media and event promotions.

An important focus for international marketing activity is trade distribution. Australian tourism product suppliers are supported by business development programs which assist them in developing distribution channels.
Find out more about international marketing

Sector Marketing

Destination NSW also undertakes trade development and consumer marketing activities targeted to special interest sectors such as youth, food and wine, cruise and Aboriginal tourism.
Find out more about sector marketing

Events Marketing

Destination NSW invests heavily in developing a compelling event schedule for Sydney and regional NSW and also in marketing events to domestic and international audiences.
Find out more about event marketing