Sydney is Australia’s leading tourism and events destination, attracting more international business, holiday and education visitors than any other state in Australia. Its physical beauty, vibrant creative energy, and iconic attractions such as the Sydney Opera House and Sydney Harbour Bridge have secured its status as Australia’s global city.
Sydney marketing campaigns are sustained throughout the year with advertising featuring events, experiences and destinations within and around the city - as well as special price and product offers. Core themes include:
- Iconic attractions
- Food and wine
- Style - fashion and shopping
- National parks and green spaces
- Outdoor and urban beach lifestyle
- Arts and cultural experiences
- Major events and festivals.
Our target market for marketing Sydney domestically is primarily the eastern seaboard between southeast Queensland and Victoria as well as regional NSW and ACT – with Perth and Adelaide showing growth potential.
For details about the full range of marketing opportunities for industry see our Partner Opportunities Guide.