Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites visitnsw.com or sydney.com

Latest News

Newcastle recognised as a World Festival & Event City for the second time 30 September 2014
Destination NSW Chief Executive Officer Sandra Chipchase announced that Newcastle has been recognised as an IFEA World Festival & Event City for the second time.

Sydney named as World Festival and Event City five years in a row 30 September 2014
Destination NSW Chief Executive Officer, Sandra Chipchase has announced that Sydney has once again been named as a world’s best festival and event city.

New South Wales’ Wine Regions Showcased to the World 23 September 2014
New South Wales Wine Country, a new 128-page informative coffee table book which promotes the State’s wonderful and varied wine regions has been launched today.

Statewide Zone Managers appointed to drive visitation across NSW 23 September 2014
NSW Deputy Premier and Minister for Tourism and Major Events Andrew Stoner today announced the appointment of Destination NSW Zone Managers to drive visitation across the State.

Sydney: Summer’s must-visit destination 21 September 2014
Deputy Premier and Minister for Tourism and Major Events Andrew Stoner, today launched new print and outdoor marketing initiatives as part of a major tourism and events campaign reinforcing Sydney as Australia’s number one destination and aiming to further drive visitation during the summer months.

NSW Government announces support for Sydney-based feature film 20 September 2014
NSW Deputy Premier and Minister for Tourism and Major Events Andrew Stoner today announced the NSW Government’s support for the Sydney-based filming of Ruben Guthrie, the screen adaptation of Brendan Cowell’s acclaimed stage play.

NSW Government secures another Australian Premiere: Here Lies Love to open during Vivid Sydney 2015 19 September 2014
Talking Heads founding member David Byrne and Fatboy Slim’s acclaimed New York production Here Lies Love, is set to wow Sydney audiences after the NSW Government secured the Australian premiere for Sydney, Deputy Premier and Minister for Tourism and Major Events Andrew Stoner announced today.

Thousands to take to the streets for Sydney Running Festival 18 September 2014
Deputy Premier and Minister for Tourism and Major Events Andrew Stoner today joined Blackmores Head Coach Michelle Bridges to welcome participants in the Sydney Running Festival and present elite athletes including Paralympian Kurt Fearnley, with their race day bibs ahead of Sunday’s event.