Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

Hawkesbury to host first world 24-hour obstable course racing championship
In a global-first, the world championship for 24-hour obstacle course racing will be held in the Hawkesbury next year, Member for Hawkesbury Dominic Perrottet announced today.

Lismore to host Barbarians Rugby tour match
Lismore will host an exclusive Barbarians Rugby match when the famous international team tours NSW in October, Minister for Tourism and Major Events Adam Marshall and Member for Lismore Thomas George announced today.

Destination NSW appoints Business Development Manager for Shanghai
Destination NSW Chief Executive Officer Sandra Chipchase today announced the appointment of Ms Celine Dong, as the new Business Development Manager for Shanghai.

Sydney voted number one city by Travel + Leisure
Sydney’s iconic landmarks, stunning beaches and vibrant food and wine scene have continued to resonate with travellers with the city once again voted the number one city in Australia, New Zealand and the South Pacific at the 22nd annual Travel + Leisure World’s Best Awards.

Arsenal FC touch down in Sydney
Capacity crowds will pack ANZ Stadium this week, as English Premier League giants Arsenal FC take on Sydney FC and the Western Sydney Wanderers in two blockbuster matches.

NSW popular for walking holidays
More than 4.3 million domestic and international overnight visitors last year choose to hike in NSW as part of a holiday experience, up 5.2 per cent on the previous year*.

NSW number one for Aboriginal tourism
NSW has overtaken Queensland as the most popular State in Australia for international travellers to experience Aboriginal tourism, with the sector growing by 62 per cent in visitor participation in the year ended March 2017.

Sunny Winter Escapes- Ten new Winter experiences in Sydney and Regional NSW
Sydney shines in the latest time-lapse video, from renowned videographer Rob Whitworth, which showcases Sydney’s stunning winter weather.