Welcome to Destination NSW
We are the lead government agency for the New South Wales (NSW) tourism and major events sectors.
Our role is to market Sydney and NSW as one of the world's premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the state; and to achieve the NSW Government's goal of doubling expenditure within the state’s visitor economy by 2020.
This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites visitnsw.com or sydney.com
Latest News
Kylie Minogue celebrates 25 years at Sydney Mardi Gras
26 Jan 2012
The New South Wales Minister for Tourism, Major Events and the Arts, George Souris, today announced that pop legend Kylie Minogue will be a special guest at this year’s Sydney Mardi Gras.
Chinese New Year a boost for NSW tourism
22 Jan 2012
Minister for Tourism and Major Events, George Souris, today welcomed the start of the Chinese New Year tomorrow; pointing out that Sydney’s celebration of the Year of the Dragon is the largest outside Asia.
Destination NSW welcomes Air Asia X flights to Sydney
17 Jan 2012
Minister for Tourism and Major Events, George Souris today announced that the NSW Government and its partners have secured AirAsia X services from Kuala Lumpur to Sydney.
Major events boost State's economy
03 Jan 2012
More than half a billion dollars has gone into the NSW economy from the State’s events calendar for 2011, according to Minister for Tourism, Major Events and the Arts, George Souris.
Sydney confirmed as a top international destination
23 Dec 2011
Minister for Tourism and Major Events, George Souris, today said that NSW was Australia’s top tourist destination, confirmed by the number of international tourism awards that Sydney won throughout 2011.