Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

Countdown on for start of the 2016 NSW Jacaranda season
Sydney and NSW will turn a delightful shade of blue in late-October and November with the start of the 2016 jacaranda season, signalling one of the most beautiful times of year and a great time to visit.

World Champion Tyler Wright to headline Australian Open of Surfing
Australia’s newest World Champion, Tyler Wright, is heading to Manly to compete in next year’s Australian Open of Surfing (AOS).

Acclaimed international artists announced for Sydney International Art Series
The first art exhibition in Sydney devoted to the Dutch golden age featuring masterpieces by Rembrandt, and a rare Vermeer, will be presented alongside a major new retrospective from pioneer Swiss video artist Pipilotti Rist as part of the 2017-2018 Sydney International Art Series.

Sevens Heaven on the NSW Central Coast
The Central Coast is the place to be from October 20 – 23 with a bumper few days of major events and experiences to entice sports fans, car enthusiasts and weekend holidaymakers to go Coastal.

New fund announced for Regional NSW events
Regional event organisers are invited to apply for new one-off annual grants of up to $20,000 to support the creation of regional events and foster existing community events.

Destination NSW supporting Riverina
The State’s tourism and major events agency Destination NSW, is encouraging visitors to plan a trip to the Riverina to experience the region’s exciting festivals and special events, fantastic food and wine offerings and stunning scenery.

Destination NSW wins Pinnacle Awards for Vivid Sydney
Destination NSW has won 12 accolades at the 2016 International Festivals & Events Association (IFEA) Pinnacle Awards for its marketing and promotion of Vivid Sydney – the world’s largest festival of light, music and ideas.

Western Sydney set to host bumper series of major events
Over the next nine weeks, Western Sydney will host more than six major events including Kidtopia, AUS-X Open, the inaugural MotorWorld Sydney, World Time Attack Challenge, NSW Golf Championships and Coates Hire Sydney 500.