Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

An evening with Morrissey: Exclusive to Vivid Live during Vivid Sydney **Ballot Details** 25 February 2015
Morrissey to perform exclusively for Australian audiences during Vivid Sydney as part of Vivid LIVE at Sydney Opera House on Tuesday May 26, Wednesday May 27, Saturday May 30 and Sunday May 31, 2015

Visitor Economy Industry Action Plan delivers for NSW 23 February 2015
NSW Deputy Premier and Minister for Tourism and Major Events Troy Grant today announced more than 75 per cent of the actions set out in the State’s Visitor Economy Industry Action Plan (VEIAP) had been delivered in just three years.

Regional tourism continues to showcase our spectacular landscape 22 February 2015
Travel show Sydney Weekender will showcase the Snowy Mountains this weekend following a NSW Government initiative to promote short breaks across Regional NSW.

NSW Government backs Tamworth Futurity for further two years 18 February 2015
The National Cutting Horse Association (NCHA) Futurity in Tamworth, the largest indoor equine event in the Southern Hemisphere, will receive a further two years of NSW Government funding.

Destination NSW and Qantas Airways awarded Best Digital Advertising in Singapore 18 February 2015
Destination NSW and Qantas Airways have been awarded ‘Best Digital Advertising’ at the Straits Times Digital Life Awards 2014 in Singapore for their recent collaborative advertising campaign.

University of Sydney to illuminate a Vivid Path to the Future 18 February 2015
The University of Sydney will once again be transformed into an interactive canvas of light, live performance and inspiring ideas during Vivid Path to the Future, an expanded week-long creative program held as part of Vivid Sydney.

Surf rowers compete for glory at Shellharbour 17 February 2015
Member for Kiama Gareth Ward today announced that Australia’s elite surf rowers will gather in Shellharbour this weekend to compete in the Navy Australian Open, with more than 300 race crews challenging to be crowned the nation’s best.

NSW home to Australia’s best value destinations 15 February 2015
NSW has dominated a list of the best value travel destinations in 2015, with seven Regional NSW towns appearing in the top 10, Minister for Regional Tourism John Barilaro announced today.