Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Attention: NSW Caretaker Period has commenced

The caretaker period for the NSW Election commenced on 6 March 2015.

Accordingly, no ministerial press releases or related information issued by the Government from this date will be available on this website.

For copies of recently-issued ministerial press releases or information on the election policies of any political party as they relate to this department/agency or its portfolio area, please go directly to the website of the relevant party.

Latest News

5.5 million visitors show NSW is Australia’s most popular bushwalking destination 30 March 2015
NSW is officially Australia’s most popular bushwalking destination with more than 5.5 million visitors trekking on the State’s bushwalk trails, new visitor statistics reveal from Destination NSW, the Government’s tourism and major events agency.

New STA Travel partnership to attract young travellers to NSW 30 March 2015
The NSW Government has entered into a new partnership with STA Travel, the world’s largest youth travel network, to encourage young international travellers to visit our Harbour City and breathtaking regional areas.

Western Sydney secures International Rowing Regatta 5 March 2015
Minister for Sport and Recreation and Member for Penrith Stuart Ayres today announced world-class rowing will remain in Western Sydney, with the NSW Government securing the Sydney International Rowing Regatta (SIRR) for the next three years.

Battle on the Border races to North Coast 4 March 2015
Regional NSW is set to showcase one of Australia’s leading road cycling events, the Battle on the Border cycling festival for a further two years from 2015, Minister for Regional Tourism John Barilaro announced today with Member for Tweed Geoff Provest.

Central Coast short breaks promoted 3 March 2015
A new marketing campaign to increase the length of stay for visitors to the Central Coast will receive funding from the NSW Government, Minister for Regional Tourism John Barilaro and Member for Gosford Chris Holstein announced today.

Riverina food and wine tourism promoted 2 March 2015
The Riverina Regional Tourism Organisation will benefit from $171,500 of NSW Government funding to promote the region as a food and wine destination, Minister for Regional Tourism John Barilaro announced today with regional Riverina MPs Katrina Hodgkinson, Adrian Piccoli and Daryl Maguire.

Cultural and heritage tourism for Regional NSW 27 February 2015
Central NSW Regional Tourism Organisation will benefit from $178,000 of NSW Government funding to promote the region’s culture and heritage, Minister for Regional Tourism John Barilaro announced today with Member for Bathurst Paul Toole.

An evening with Morrissey: Exclusive to Vivid Live during Vivid Sydney **Ballot Details** 25 February 2015
Morrissey to perform exclusively for Australian audiences during Vivid Sydney as part of Vivid LIVE at Sydney Opera House on Tuesday May 26, Wednesday May 27, Saturday May 30 and Sunday May 31, 2015