Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

Destination NSW wins IFEA Pinnacle Awards for Vivid Sydney
Destination NSW has been awarded for its marketing and promotion of Vivid Sydney, the world’s largest festival of light, music and ideas, receiving seven accolades at the 2015 IFEA Pinnacle Awards.

An unINDIAN guide to Sydney
New film starring cricket legend Brett Lee premieres in Sydney, showcases New South Wales.

World-first for Sydney’s Fashion Week
Sydney will be the global destination for the fashion industry’s first Fashion Week dedicated to showcasing Resort Collections, with a new strategic vision for Mercedes-Benz Fashion Week Australia (MBFWA) announced today, that sees the event shift to May in 2016.

New cycling event for Orange
A new cycling event, Orange Challenge, is set to showcase the best of the Central West region to cycling enthusiasts from around Australia.

NSW promoted to youth travellers via MTV
Popular social media personalities Natasha Oakley and Tyson Mayr will share their NSW travel experiences online as part of a new web series with global entertainment brand MTV giving youth travellers inspiration to plan a trip to the State.

This Halloween visit the spookiest tourist destinations in NSW
From haunted gaols to eerie caves, New South Wales provides plenty of scary stories and spooky sites to discover this Halloween.

Sydney to Welcome New Daily Services from Qatar Airways
Destination NSW will welcome a new daily service from Doha, Qatar from 1 March 2016, providing an additional 122,500 seats into Sydney each year.

Eden to deliver a whale of a time during biggest whale festival
Perched on the edge of the Tasman Sea on the beautifully unspoilt Sapphire Coast, Eden is set to celebrate its biggest whale festival yet, from October 30 – November 1.