Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

Record attendance at Vivid Sydney 2017
Vivid Sydney 2017 has set a new record with 2.33 million people attending this year’s festival and contributing over $143 million to the state’s economy.

Sydney set for college football fanfare
NSW Acting Premier John Barilaro has today welcomed hundreds of American college footballers and support crew to Sydney ahead of Sunday’s College Football Sydney Cup at Allianz Stadium.

NSW to boost Japanese tourist numbers: Global launch for Vivid 2018 dates
Premier Gladys Berejiklian has invited the largest ever Japanese travel trade delegation to visit Vivid Sydney 2018, in a bid to build on the record number of tourists who took part in this year’s festival.

Plan a Beautiful Weekend in Sydney – Beautiful: The Carole King Musical opens September 17
Broadway sensation Beautiful: The Carole King Musical will make its Australian premiere at the newly refurbished Sydney Lyric Theatre from 17 September, led by multi-award winning leading lady Esther Hannaford as Carole King.

Sydney to host 40th anniversary production of Tim Rice and Andrew Lloyd Webber’s Evita
Sydney has won the opportunity to host the Australian premiere of the 40th Anniversary restaging of Tim Rice and Andrew Lloyd Webber’s iconic musical Evita, Minister for Tourism and Major Events Adam Marshall announced today.

Funding open for rural and regional events
Event organisers are being encouraged to apply for grants under the NSW Government’s 2018 Flagship Event Fund, with expressions of interest now open.

Bringing business to rural and regional NSW
The NSW Government has today delivered on a key election commitment with the release of the NSW Regional Conferencing Strategy & Action Plan, which will drive more business events and visitors to rural and regional NSW.

Training boost for visitor centre staff
More than 500 staff who work in Visitor Information Centres across NSW will be trained in the latest customer service techniques thanks to a NSW Government program to help promote rural and regional NSW.