Welcome to Destination NSW

We are the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world's premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the state; and to achieve the NSW Government's goal of doubling expenditure within the state’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites visitnsw.com or sydney.com

Latest News

Vivid Sydney opening night 24 May 2013
NSW Deputy Premier Andrew Stoner officially opened the fifth annual Vivid Sydney festival (May 24 – June 10) by lighting the sails of the Sydney Opera House to unveil a stunning visual feast of colour, movement and world-class lighting artistry, with amazing 3D-mapped light projections by Australian creative innovators, The Spinifex Group.

Vivid Sydney 2013 previews spectacular Darling Harbour light and water show 23 May 2013
NSW Deputy Premier and Minister for Trade and Investment, Andrew Stoner, this evening took part in the very first preview of Vivid Sydney 2013 in Darling Harbour with the spectacular light and water show, Vivid Aquatique.

Countdown begins at Origin central 21 May 2013
Sydney’s busiest train station has been transformed into ‘Origin Central’ as the countdown to this year’s State of Origin series begins.

Celebrating NSW’s Rail Tourism Heritage 20 May 2013
Destination NSW CEO, Sandra Chipchase, today welcomed the announcement by the Minister for Transport, Gladys Berejiklian, on the creation of Transport Heritage NSW, which will realise the potential of rail heritage in NSW.

One week until Vivid Sydney lights up the city 17 May 2013
.Next Friday evening at 6:00pm, the lighting of the Sydney Opera House sails will herald the start of Vivid Sydney 2013, the annual festival of light, music and ideas, making the city a canvas of creativity, from 6pm to midnight every night, 24 May – 10 June.

NSW Promotes Winter Wonderland of Events 16 May 2013
Winter in NSW is set to be a season of wall-to-wall events, attracting visitors and locals alike to Sydney and the regions, according to Minister for Tourism and Major Events, George Souris.

Applications for regional tourism funding now open 16 May 2013
Minister for Tourism and Major Events, George Souris, today announced that regional tourism providers can now apply for funding from the Regional Visitor Economy Fund.

Final three chief funsters one step closer to claiming best job in the world 16 May 2013
The final three contenders for the ‘Best Job in the World’ – the NSW Chief Funster - have been announced with two applicants from the USA and one from the UK making the final cut from 124,000 applications. The three finalists will travel to Sydney next month to undertake a series of challenges as part of the final stage of the competition.