Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

Sydney lights up for Tottenham Hotspur FC
Sydney lit up when legendary English football club Tottenham Hotspur FC took a climb up the Sydney Harbour Bridge, which was specially illuminated in blue and white lights and with projections of Spurs players on the iconic structure’s sandstone pylons, to celebrate the team’s arrival into the Harbour City Thursday morning.

Tottenham Hotspur touch down in Sydney
English Premier League side Tottenham Hotspur have arrived in Sydney, ahead of their match against Sydney FC at ANZ Stadium this Saturday.

Vivid Sydney off to a shining start
The opening weekend of Vivid Sydney has seen more than a quarter of a million people take in the bright lights of the Harbour City as the world’s largest festival of light, music and ideas got underway.

World’s Badminton superstars arrive in Sydney
The world’s best badminton players have arrived in Sydney ahead of the Australian Badminton Open 2015.

Vivid Sydney lights up for 2015
Sydney has been transformed into a spectacular canvas of vibrant colour as the switch was flicked on Vivid Sydney for its seventh year in the spotlight.

International Volleyball series secured for Sydney
The world’s best men’s volleyball team, Brazil, will take on Australia’s Volleyroos in Sydney, after the NSW Government secured two FIVB (Fédération Internationale de Volleyball) World League matches to be played next month.

Sydney serves up a super week of major events
The final seven days of May is being dubbed as ‘Sydney Super Week’, with a run of major events set to attract hundreds of thousands of visitors from around Australia and the world.

State of Origin trains on track for series opener
Sydney’s train commuters will be boarding State of Origin branded carriages in the lead up to Game 1 next Wednesday at ANZ Stadium.