Welcome to Destination NSW

We are the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world's premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the state; and to achieve the NSW Government's goal of doubling expenditure within the state’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites visitnsw.com or sydney.com

Latest News

Australian open of surfing takes over Manly beach 10 Feb 2012
NSW Minister for Tourism and Major Events, George Souris, today officially launched the inaugural Australian Open of Surfing, set to take over Manly Beach from February 11 - 19...a nine day festival of surf, skate and music action.

NSW still tops for Chinese visitors 08 Feb 2012
Visitor numbers to NSW from China continue to grow steadily according to official figures released yesterday.

Lion King premieres in Sydney 07 Feb 2012
NSW Minister for Tourism, Major Events and the Arts, George Souris, today announced that one of the most popular musicals in history, THE LION KING, will play Sydney's Capitol Theatre from December 2013.

New airport hotel a vote of confidence in Sydney 03 Feb 2012
Minister for Tourism and Major Events, George Souris, has today turned the first sod on the construction site of a four star hotel being built outside the International Terminal of Sydney Airport.

Kylie Minogue celebrates 25 years at Sydney Mardi Gras 26 Jan 2012
The New South Wales Minister for Tourism, Major Events and the Arts, George Souris, today announced that pop legend Kylie Minogue will be a special guest at this year’s Sydney Mardi Gras.