Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites visitnsw.com or sydney.com.

Latest News

Investing in regional tourism 17 December 2014
Minister for Regional Tourism John Barilaro confirmed 37 major events in 2015 will benefit from the $500,000 Regional Flagship Events Program, demonstrating the NSW Government’s commitment to regional tourism.

World class events in Regional NSW 10 December 2014
From Parkes to Tamworth, the Snowy Mountains and beyond, an expected 190,000 people will descend onto regional NSW generating more than $28 million into the NSW economy, Minister for Regional Tourism John Barilaro announced today.

Extreme Sailing Series bound for Sydney 9 December 2014
Deputy Premier and Minister for Tourism and Major Events Troy Grant today announced the NSW Government’s support for the Extreme Sailing Series, which will make its first ever Australian appearance in the heart of Sydney Harbour this week.

Sydney’s flourishing hotel scene – new openings and refurbishments 4 December 2014
Sydney’s accommodation sector is experiencing a multi-million dollar revitalisation according to NSW Government’s tourism and major events agency Destination NSW, following a recent spate of openings, refurbishments and announced hotel developments.

V8 Supercar legends welcomed ahead of Sydney NRMA 500 3 December 2014
NSW Deputy Premier and Minister for Tourism and Major Events Troy Grant today welcomed V8 Supercar legends Marcos Ambrose and Jamie Whincup to Sydney ahead of this weekend’s Sydney NRMA 500 – the grand finale of the 2014 V8 Supercars Championship.

Sydney set to stun this summer: New timelapse shows Sydney in all its summer glory 2 December 2014
Millions of people are expected to visit Sydney this summer to soak up the sunny days, balmy nights and exciting calendar of events. According to the NSW Government’s tourism and major events agency, Destination NSW, Sydney typically welcomes around 15 million visitors between October and March each year.

Industry celebrated at 25th NSW Tourism Awards 28 November 2014
NSW Deputy Premier and Minister for Tourism and Major Events Troy Grant and Minister for Regional Tourism John Barilaro have congratulated the winners of this year’s NSW Tourism Awards.

It’s ON! in Newcastle and The Hunter campaign launched 28 November 2014
Deputy Premier and Minister for Tourism and Major Events Troy Grant has announced a new “It’s ON! in Newcastle and The Hunter” campaign aimed at driving overnight visitation to the region.