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Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites visitnsw.com or sydney.com.

Latest News

NSW still the one for international visitors
NSW remains the undisputed number one destination in Australia, with a record 3.3 million international visitors in the last year. Minister for Trade, Tourism and Major Events Stuart Ayres said the data showed NSW events created record volumes of international visitors, nights stayed and expenditure.

Over six million culture loving tourists flock to NSW
With Sydney playing host to major exhibitions, theatre, live performance and festivals, Destination NSW has confirmed that cultural tourism is on the rise with the state attracting almost 6.5 million overnight cultural visitors in the year ending March 2015, a significant 5.6% increase on the previous year.

Collette Dinnigan retrospective exclusive to Sydney
The career of internationally acclaimed designer Collette Dinnigan will be celebrated in a new exhibition opening exclusively at Sydney’s Powerhouse Museum this week

Pro Surf Series secured for NSW beaches
A new annual series of surfing events has been secured by the NSW Government, with the multi-stage NSW Pro Surf Series to be held over the next three years at four beaches along the State’s coastline.

Ten ways to guarantee a fun Father’s Day in Sydney and NSW
It’s that time of year again, with spring just around the corner and another Father’s Day almost here. Make some memories with Dad this year, by treating him to a Father’s Day experience in Sydney or NSW.

Sydney International Art Series 2015-2016
The Sydney International Art Series 2015-2016 returns this summer with two exceptional exhibitions, The Greats: masterpieces from the National Galleries of Scotland presented at the Art Gallery of New South Wales and Grayson Perry: My Pretty Little Art Career, a major exhibition of works by the acclaimed British contemporary artist at the Museum of Contemporary Art Australia (MCA).

Spring has Sprung in NSW these School Holidays
A guide to fun family in NSW these School Holidays

Online travel partnership promotes NSW globally
Sydney and NSW will be promoted globally through a new one-year strategic partnership between the Expedia Group and Destination NSW.