Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

Vivid Sydney seeks creative industry leaders for cutting edge industry events 1 September 2014
Creative industry organisations, businesses and practitioners are invited to submit Expressions of Interest (EOI) to hold creative industry events and share their industry knowledge, innovative ideas and expertise as part of the 2015 Vivid Ideas program.

Explore Regional NSW this school holidays 1 September 2014
Spring has sprung and there’s no better time to explore the family-friendly adventures waiting right on your doorstep in Regional NSW, Deputy Premier and Minister for Tourism and Major Events, Andrew Stoner announced today.

Rugby’s Bingham Cup arrives in Sydney: the first time in the Southern Hemisphere 28 August 2014
Bruce Notley-Smith, Member for Coogee, and Gabrielle Upton, Member for Vaucluse, welcome the Bingham Cup to Sydney which kicks off tomorrow at Woollahra Colleagues Rugby Union Football Club.

Major tourism boost for NSW: New luxury hotel at Darling Harbour 26 August 2014
Sydney has secured a landmark luxury 5-star hotel as part of the new world-class convention, exhibition and entertainment precinct at Darling Harbour, NSW Deputy Premier Andrew Stoner announced today.

Country Championships 2015 22 August 2014
Minister for Racing Troy Grant today announced the development of a new race for NSW country trained horses which will be held on the first day of The Championships in 2015.

James Thierree returns to Sydney Festival with Tabac Rouge 22 August 2014
Deputy Premier and Minister for Tourism and Major Events Andrew Stoner today announced that the renowned entertainer James Thierrée is returning to Sydney Festival with his largest and most extravagant work to date, Tabac Rouge.

Lord Howe Island – Just Paradise 20 August 2014
A new tourism campaign showcasing the pristine natural environment and visitor attractions of Lord Howe Island has been launched, Deputy Premier and Minister for Tourism and Major Events Andrew Stoner said today.

Parramasala returns to Western Sydney 15 August 2014
NSW Premier Mike Baird and Minister for Citizenship and Communities Victor Dominello today announced Parramasala would return to Parramatta in October 2014.