Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

Supercars to race in Newcastle for first time
Newcastle has been named the new host city for the series final of the Virgin Australia Supercars Championship for the next five years.

2016 Minister’s Student Achiever Award Winners
Future industry leaders have been recognised in a special ceremony at NSW Parliament House to mark the 2016 Minister’s Student Achiever Awards in Tourism and Hospitality.

Grand Final fever hits Sydney
A jam-packed four days of special NRL events and experiences awaits NRL fans in Sydney over the long weekend.

2017 Flagship Event Fund now open for Regional NSW Events
Regional NSW event organisers are encouraged to apply for grants under the NSW Government’s 2017 Flagship Event Fund, with expressions of interest open from today.

Running Festival to be shown live on Chinese TV
Sydney’s iconic landmarks will be showcased live on Chinese television next weekend, with the Sydney Running Festival securing a partnership with free-to-air giant Central Chinese Television (CCTV).

Sydney named best cruise destination by Cruise Critic
Sydney has been named the best cruise destination in Australia and New Zealand in the first ever Cruisers’ Choice Destination Awards.

Love Every Second of Sydney and NSW this Summer
Sydney’s world-class food and wine scene, glorious beaches, shopping precincts and the NSW jam-packed events calendar, will be showcased to over 4.2 million people when the Love Every Second of Sydney & NSW in Summer magazine is distributed in major newspapers across Australia and New Zealand this weekend.

Onwards and upwards for NSW domestic tourism
NSW continues to attract more overnight domestic visitors than any other state in Australia, according to the National Visitor Survey released today.