Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

Pet-friendly holiday spots in Sydney and NSW
Holidays are all about spending time with family and, as pet owners know, that includes four legged family members too. Sydney and NSW are blessed with a wide range of accommodation, leisure activity and dining options where pets are most certainly welcome.

Vivid Sydney to illuminate Taronga Zoo
For the first time ever, Vivid Sydney 2016 is lighting up Taronga Zoo, with a trail of spectacular installations including giant, luminous animal sculptures.

Buckets of Sydney and New South Wales ‘bucket-list’ experiences
Many holidaymakers might consider seeing Sydney’s iconic harbour as a ‘bucket-list’ experience but they will be surprised to discover Sydney and New South Wales (NSW) have bucket loads on offer this Summer – just think buckets of prawns, fishing buckets, champagne buckets, sand buckets and bucket hats.

‘NSW First’ tourism workshop launched
The 2016 ‘NSW First’ Workshop program has been launched, providing tourism operators in Sydney and Regional NSW with product development advice and industry resources to help grow tourism across the State.

NSW Shines at Australian Tourism Awards
NSW has once again shown it is home to some of the country’s best tourism products and experiences after it was awarded in 12 categories at the Australian Tourism Awards held on Friday evening.

Football fans celebrate in Sydney ahead of College Football
As Super Bowl fever grips American Football fans across the world, and Sydney celebrates securing the NFL College Football Sydney Cup, the Harbour City has fans covered with a host of great venues to watch the Super Bowl action from 10:30am on Monday 8 February.

Spotlight on NSW’s North Coast: 10 ‘must do’ experiences
The stunning region of NSW’s North Coast is a traveller’s paradise with lush hinterland, World Heritage-listed rainforests, a rich cultural scene and world-class food and wine experiences just waiting to be discovered.

McGrath Foundation shines at Vivid Sydney
Vivid Sydney and the McGrath Foundation are encouraging Australians to participate in an innovative light installation which will create a shining message of support for those touched by breast cancer.