Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

Spectacular sculptures to adorn the Wollombi Valley 30 October 2014
Minister for Regional Tourism John Barilaro is encouraging people to discover the spectacular outdoor sculptures that will adorn the Wollombi Valley Wine Trail as part of the annual Sculpture in the Vineyards exhibition in the Wollombi Valley.

Restored Hydro Majestic Hotel to become a major drawcard for visitors to Regional NSW 30 October 2014
NSW Premier Mike Baird today announced the restoration of the Hydro Majestic Hotel at Medlow Bath in the Blue Mountains had been completed and would reopen to the public tomorrow, Friday 31 October.

Sydney voted one of world’s best cities by Condé Nast Traveler readers 24 October 2014
Sydney is the only Australian city to feature in the Top 25 Cities in the World named by respected travel magazine Condé Nast Traveler US, in its annual Readers’ Choice Awards 2014, Deputy Premier and Minister for Tourism and Major Events Troy Grant announced.

Internationally followed foodies to be treated to NSW food & wine 22 October 2014
Thirty of the world’s most influential and respected food and wine writers, broadcasters, authors, critics, reviewers and bloggers from 14 countries will be hosted in NSW next month, when they visit Australia for the national Restaurant Australia campaign event, Invite the World to Dinner, being staged by Tourism Australia.

Destination NSW appoints new Editorial and Content Director 17 October 2014
Destination NSW has appointed Michelle Rowe as Director of Editorial and Content. The former Editor and Deputy Editor of The Weekend Australian’s Travel and Indulgence section, Michelle will be responsible for delivering compelling editorial content to demonstrate the abundance of amazing events, destinations and experiences in Sydney and NSW that promote the State to visitors.

Lights, camera, action! Jhappi Time bound for the Indian box office 16 October 2014
Australian cricket legend Brett Lee and internationally acclaimed Indian actress Tannishtha Chatterjee joined Destination NSW Chief Executive Officer Sandra Chipchase in Sydney’s Harris Park, to announce the Jhappi Time Indian tourism campaign will feature in the new film UNINDIAN, which begins production next week.

Composer, lyricist, performer Tim Minchin honoured on Sydney’s Theatre Walk 16 October 2014
Australian musician, composer, songwriter, actor, comedian and writer, Tim Minchin, was today honoured with a special commemorative bronze plaque on Sydney’s Theatre Walk at Walsh Bay.

The Australian Premiere season of Matilda The Musical launched in Sydney 14 October 2014
NSW Deputy Premier and Minister for Tourism and Major Events Andrew Stoner today announced the opening of ticket sales for the Australian premiere season of Matilda The Musical.