Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

NSW Aboriginal tourism workshop kicks off today in Sydney 28 April 2015
A two-day program developed by the NSW Government’s tourism and major events agency, Destination NSW, will be held in Sydney today and tomorrow to help support Aboriginal tourism businesses across NSW through the provision of specialised workshops and training courses.

America’s top rating breakfast show to broadcast live from Sydney 28 April 2015
NSW Premier Mike Baird today announced the NSW Government has secured one of America’s top rating morning shows NBC’s TODAY to host a special live broadcast from Sydney on Monday 4 May 2015.

English Premier League giants Chelsea FC to play exclusively in Sydney 27 April 2015
Minister for Trade, Tourism and Major Events Stuart Ayres today announced the NSW Government has secured one of the world’s most popular football teams and current English Premier League leaders, Chelsea FC, to play an exclusive match in Sydney.

Destination NSW and NSW TrainLink to promote tourism 26 April 2015
A new strategic partnership between Destination NSW and NSW TrainLink will see trains across the State promote NSW tourism destinations and major events.

NSW leading Australia’s tourism industry 24 April 2015
The latest Tourism Research Australia statistics show NSW continues to lead the nation contributing 50 per cent of Australia’s tourism growth over the last 12 months.

The Ultimate Mother’s Day Getaways in NSW 17 April 2015
With Mother’s Day fast approaching on 10 May, now is the time to plan the ultimate weekend away with the whole family and treat your mum to a truly special and fun-filled getaway.

Destination NSW appoints new Director Trade & Industry Development 17 April 2015
Destination NSW Chief Executive Officer, Sandra Chipchase has announced the appointment of Ms Kylie-Jane Menzies as the new Director Trade & Industry Development in the Industry Partnerships and Government Policy division.

Offshore Superboat Championships 2015 bound for Regional NSW 17 April 2015
Minister for Trade, Tourism and Major Events Stuart Ayres today announced the NSW Government’s support for rounds one and four of the Offshore Superboat Championships to be held in Regional NSW in April and August this year.