Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

NSW Government signs two year agreement with Scoot airlines in Singapore
The NSW Government has today signed a two-year partnership agreement with low cost carrier Scoot which will include multiple marketing campaigns to increase inbound tourism from Singapore to Sydney and NSW.

NSW Government provides boost to Albury Gold Cup Carnival
One of Australia’s premier regional racing carnivals, the Albury Gold Cup Carnival, will be supported for the next three years through funding from the NSW Government.

Sydney welcomes first Xiamen Airlines flight today
Sydney and NSW will receive a significant tourism boost from thousands of Chinese visitors, as the first Xiamen Airlines flight arrived in Sydney today.

NCAA College Football heading to Sydney
Sydney has secured one of the hottest codes in sport in an Australian first next year, with University of California set to play the University of Hawaii in the opening round of the 2016 National Collegiate Athletic Association (NCAA) Division One College Football Championships.

Industry praised at 2015 NSW Tourism Awards
The achievements of the State’s tourism industry were celebrated last night during a special ceremony at Dockside Pavilion to mark the 2015 NSW Tourism Awards.

NSW Government signs agreement with Xiamen Airlines to boost visitor numbers from China
NSW is the first state in Australia to sign a Memorandum of Understanding (MOU) with Chinese carrier Xiamen Airlines to attract even more visitors from China.

Sydney’s Summer of Blockbusters
This Summer, Sydney will host five exclusive blockbuster art exhibitions including the world premiere of Art of the Brick: DC Comics, Trailblazers: Australia’s 50 Greatest Explorers, The Greats: Masterpieces from the National Galleries of Scotland and Grayson Perry – My Pretty Little Art Career, both part of the Sydney International Art Series; and Collette Dinnigan: Unlaced.

Steven Gerrard to lead Liverpool FC legends in Sydney
Steven Gerrard will headline Liverpool FC’s Official Legends football team against a team of Australian football legends at ANZ Stadium on Thursday, 7 January 2016.