Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

Dame Julie Andrews to direct 60th anniversary production of My Fair Lady in Sydney
Stage and screen legend Dame Julie Andrews will direct a brand new production of Lerner and Loewe’s masterpiece My Fair Lady, which will premiere in Sydney next year.

Bumper weekend of events set for Sydney
Sydney is set for a bumper weekend of events with the Bledisloe Cup, Netball World Cup and Good Food and Wine Show taking centre stage at Sydney Olympic Park.

NSW Government delivers new funding to Sydney Festival
Australia’s largest annual international arts festival will receive further investment, with the NSW Government supporting the Sydney Festival for another two years through its tourism and major events agency Destination NSW. This is in addition to funding already provided by Arts NSW.

Extreme Sailing Series to return to Sydney Harbour
High-speed catamaran racing is set to return to Sydney Harbour in 2015, with the NSW Government securing the final stage of this year’s Extreme Sailing Series.

Sydney welcomes Japanese visitors as new Qantas flights commence from Haneda, Tokyo
New South Wales will welcome Japanese visitors as Qantas commences flying a new daily service from Haneda Airport, Tokyo to Sydney.

Creatives spark into action for Vivid Sydney 2016
The world’s largest festival of light, music and ideas is reaching out to creative minds from across the globe, inviting them to share their ideas for Vivid Sydney 2016.

Matilda’s Top 5 Guide to Sydney
The Australian premiere of the acclaimed musical is now on in Sydney!

NSW still home of international visitors
NSW has once again been named the number one destination in Australia, with a record 3.3 million international visitors, and the State welcoming almost 1.1 million visitors more than either Victoria or Queensland during the last 12 months.