11 October 2011

Welcome to Destination NSW

We are the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites visitnsw.com or sydney.com

Latest News

30 days until Vivid Sydney 2014 lights up the dark winter nights 23 April 2014
The one-month countdown has begun, with only 30 days to go before the Lighting of the Sails marks the opening of Sydney’s spectacular winter festival, Vivid Sydney.

Royal couple opens new pavilion at Show 18 April 2014
Their Royal Highnesses, The Duke and Duchess of Cambridge, today officially opened a new pavilion during a visit to the Sydney Royal Easter Show as part of their tour of NSW.

New programming and expanded Vivid Music line up for 2014 16 April 2014
With music a favourite feature during Vivid Sydney, Destination NSW announced today a contemporary line-up of performances and talent for the expanded Vivid Music 2014 program.

Regional NSW puts on major events this Easter 15 April 2014
Regional towns and cities across NSW, from Lightning Ridge to Deniliquin and Byron Bay to Griffith, are hosting numerous major events that not only make them great places to visit this Easter, but help boost the local economies, Minister for Tourism and Major Events, George Souris, said today.

Strong growth continues for NSW tourism 15 April 2014
Minister for Tourism and Major Events, George Souris, today welcomed the results from the Overseas Arrivals and Departures figures, which show NSW continues to strengthen its position as the number one holiday destination in Australia.

Regional NSW awarded by Luxury Travel Magazine 15 April 2014
The Hunter Valley has been declared Australia’s best food and wine experiences by international travel publication Luxury Travel Magazine in its 2014 Gold List Awards, Minister for Tourism and Major Events, George Souris announced.

Three more years of opera on Sydney Harbour 14 April 2014
The NSW Government has secured another three years of Handa Opera on Sydney Harbour, Minister for Tourism, Major Events and the Arts, George Souris, announced last night following the final performance of this year’s series.

Sydney, the Travellers’ Choice and a favourite of foodies’ 14 April 2014
Destination NSW Chief Executive Officer, Sandra Chipchase has welcomed news that Sydney has received TripAdvisor Travellers’ Choice Destinations Awards as top Australian and top South Pacific destination, while three of Sydney’s vibrant restaurants have also made the annual Elite Traveler Top 100 Restaurants list.