Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

Adventure Racing World Championships in NSW
The world’s toughest endurance athletes will traverse the wilderness of the Shoalhaven as part of the 2016 Adventure Racing World Championships secured by the NSW Government.

World Time Attack Challenge secured for Western Sydney
The World Time Attack Challenge, a time trial and motoring festival featuring some of the world’s fastest cars, will hit Western Sydney next week as the NSW Government announced the event will remain at Sydney Motorsport Park until 2017.

Jerry Hall farewells The Graduate in Sydney
Actress Jerry Hall will take her final bow in the iconic role of Mrs Robinson when The Graduate returns to the stage for a farewell season in late 2016, at the Sydney Lyric Theatre.

Sydney the home of Australian Open golf
Australia’s number one golfing tournament, The Australian Open, will continue to call Sydney home after an historic agreement was struck with Golf Australia

Narromine to host Junior World Gliding Championships
The gliding capital of Australia, Narromine, has been named host of the 2015 FAI Junior World Gliding Championships.

Destination NSW wins IFEA Pinnacle Awards for Vivid Sydney
Destination NSW has been awarded for its marketing and promotion of Vivid Sydney, the world’s largest festival of light, music and ideas, receiving seven accolades at the 2015 IFEA Pinnacle Awards.

An unINDIAN guide to Sydney
New film starring cricket legend Brett Lee premieres in Sydney, showcases New South Wales.

World-first for Sydney’s Fashion Week
Sydney will be the global destination for the fashion industry’s first Fashion Week dedicated to showcasing Resort Collections, with a new strategic vision for Mercedes-Benz Fashion Week Australia (MBFWA) announced today, that sees the event shift to May in 2016.