Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

Networking workshop supports Aboriginal tourism operators 11 September 2014
The third Aboriginal Tour Operators Networking Workshop has been held in Narooma on the NSW South Coast this week to coincide with the one-year anniversary of the Aboriginal Tourism Action Plan 2013-2016.

NSW trumps other states in domestic tourism stakes 11 September 2014
NSW continues to lead the nation in domestic tourism, recording the most visitors, nights and expenditure of any other State, Deputy Premier and Minister for Tourism and Major Events Andrew Stoner said today.

Hurley Australian Open of Surfing back in Manly in 2015 9 September 2014
NSW Premier Mike Baird and Deputy Premier and Minister for Tourism and Major Events Andrew Stoner today announced the Hurley Australian Open of Surfing will return to Sydney’s iconic Manly Beach in 2015.

‘Stretch or Splurge Sydney’ campaign awarded in Singapore 8 September 2014
Destination NSW, Scoot and MEC Singapore have been awarded Best Use of Content at the Singapore Media Awards, for the cooperative marketing campaign ‘Stretch or Splurge Sydney’.

Destination NSW Regional Manager UK and Germany appointed 8 September 2014
Destination NSW Chief Executive Officer Sandra Chipchase today announced the appointment of Paul Hawes as the Regional Manager UK and Germany.

Conde Nast names Sydney best overseas city for restaurants and bars 5 September 2014
Sydney was named the Best Overseas City for Restaurants and Bars by respected travel magazine, Condé Nast Traveller UK in its annual Readers’ Travel Awards, held last week in London.

NSW businesses invited to host international buyers 5 September 2014
Destination NSW is inviting expressions of interest from Sydney and Regional NSW tourism businesses to showcase their products, attractions and services to international buyers as part of the 2015 Australian Tourism Exchange (ATE) familiarisation program.

NSW to welcome biggest ever Chinese tourism delegation to Sydney 5 September 2014
NSW Premier Mike Baird today announced the NSW Government will focus on doubling the value of Chinese tourism to NSW by 2020 following the success of recent major events, such as this year’s Vivid Sydney Festival.