Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

NSW Government signs agreement with Xiamen Airlines to boost visitor numbers from China
NSW is the first state in Australia to sign a Memorandum of Understanding (MOU) with Chinese carrier Xiamen Airlines to attract even more visitors from China.

Sydney’s Summer of Blockbusters
This Summer, Sydney will host five exclusive blockbuster art exhibitions including the world premiere of Art of the Brick: DC Comics, Trailblazers: Australia’s 50 Greatest Explorers, The Greats: Masterpieces from the National Galleries of Scotland and Grayson Perry – My Pretty Little Art Career, both part of the Sydney International Art Series; and Collette Dinnigan: Unlaced.

Steven Gerrard to lead Liverpool FC legends in Sydney
Steven Gerrard will headline Liverpool FC’s Official Legends football team against a team of Australian football legends at ANZ Stadium on Thursday, 7 January 2016.

Explore Sydney like a superhero this summer
To celebrate the world premiere of The Art of the Brick: DC Comics, the latest exhibition from renowned New York LEGO® brick artist, Nathan Sawaya exclusively at the Powerhouse Museum, Destination NSW has prepared a list of super hero thrills and adventures visitors can experience in Sydney this summer.

New air service secured for NSW Snowies
Minister for Trade, Tourism and Major Events Stuart Ayres and Member for Monaro John Barilaro today welcomed the announcement that air services will commence between Sydney and the Snowy Mountains in March next year.

Get on your bike and ride! 10 must-do pedal power adventures in Sydney and NSW
Scale mountain tops, meander through ancient forests, ride alongside lush vineyards, coast beachside paths and cruise city streets to enjoy the sights of Sydney and NSW on board a bicycle.

NSW scoops Australian Event Awards
NSW has reaffirmed its status as Australia’s home of major events by taking out top accolades at last night’s Australian Event Awards.

L’etape cycling race secured for Snowy region
The inaugural L’Etape Australia by Le Tour de France cycling race will take place from 1-3 December 2016 and is expected to attract thousands of domestic and international visitors to the NSW Snowy region.