Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

This Halloween visit the spookiest tourist destinations in NSW
From haunted gaols to eerie caves, New South Wales provides plenty of scary stories and spooky sites to discover this Halloween.

Sydney to Welcome New Daily Services from Qatar Airways
Destination NSW will welcome a new daily service from Doha, Qatar from 1 March 2016, providing an additional 122,500 seats into Sydney each year.

Eden to deliver a whale of a time during biggest whale festival
Perched on the edge of the Tasman Sea on the beautifully unspoilt Sapphire Coast, Eden is set to celebrate its biggest whale festival yet, from October 30 – November 1.

NSW tourism bookings surge ahead of NRL Grand Final
NSW is set to give Queensland Rugby League fans a huge welcome, as those north of the Tweed descend on Sydney, with hotels and airlines reporting strong bookings.

Discover NSW’s best secret camping spots this spring
Warmer days, clear skies and cool nights around the campfires make spring the ideal time of year to discover some of the NSW’s secret campsites and hidden gems.

NSW already a winner in NRL Grand Final
With a packed house expected at ANZ Stadium for this weekend’s 2015 NRL Grand Final between the Brisbane Broncos and the North Queensland Cowboys, it promises to be a big week for the NSW visitor economy with an anticipated 20,000 international and domestic visitors expected to attend.

Australian Open of Surfing secured for Manly Beach
NSW Premier Mike Baird today announced Manly Beach would remain the undisputed home of the Australian Open of Surfing for the next three years.

Huseyin Sami to illuminate MCA during Vivid Sydney 2016
Vivid Sydney today announced that the creative vision of Western Sydney artist Huseyin Sami will illuminate the heritage-listed façade of the Museum of Contemporary Art Australia (MCA), when the world’s largest festival of light, music and ideas returns in 2016.