Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

New STA Travel partnership to attract young travellers to NSW 30 March 2015
The NSW Government has entered into a new partnership with STA Travel, the world’s largest youth travel network, to encourage young international travellers to visit our Harbour City and breathtaking regional areas.

5.5 million visitors show NSW is Australia’s most popular bushwalking destination 30 March 2015
NSW is officially Australia’s most popular bushwalking destination with more than 5.5 million visitors trekking on the State’s bushwalk trails, new visitor statistics reveal from Destination NSW, the Government’s tourism and major events agency.

Lastminute campaign to promote NSW food and wine 27 March 2015
A new campaign between Destination NSW and is showcasing the State’s unique food and wine destinations to entice potential visitors to book a trip to Sydney and NSW.

An egg-cellent guide to Sydney and NSW this April 26 March 2015
Whether you’re planning a trip to Regional NSW or simply need inspiration to keep the young ones entertained over the break, April is the perfect time to explore what Sydney and NSW has to offer.

New Sydney & NSW in Winter and Vivid Sydney guides released this weekend 20 March 2015
Nearly three million people across Australia and New Zealand will be encouraged to take a Winter break in New South Wales, as the wonders of the State are showcased this weekend in a 40-page Love Every Second of Sydney & NSW in Winter guide.

Pop-up holiday park set to return to Sydney CBD 17 March 2015
A pop-up holiday park will appear in Wynyard Park in Sydney’s Central Business District on 18 and 19 March to promote caravan and camping holidays across Regional NSW. The holiday park will give visitors the opportunity to inspect the latest caravan and camping products and experiences in a distinctly urban setting.

Helpmann Awards secured for Sydney 12 March 2015
Destination NSW has secured the nation’s pinnacle event for the live entertainment and performance industry, the Helpmann Awards, for a further two years, Destination NSW Chief Executive Officer Sandra Chipchase announced today.

International hockey events secured for NSW 10 March 2015
The NSW Liberals & Nationals Government has secured a three Test Match series between the Hockeyroos and China, further strengthening ties between the nations.