Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

Oscar de la Renta at Sydney’s Mercedes-Benz Fashion Week Australia
The NSW Government and IMG today announced fashion house Oscar de la Renta will close this year’s Mercedes-Benz Fashion Week Australia (MBFWA) becoming one of the first international brands to present alongside Australia’s leading designers in Sydney.

Treat Mum this Mother’s Day in NSW
With mums around Australia gearing up for Mother’s Day on 8 May, now is the time to start planning a weekend full of special treats and family time.

More Chinese travellers encouraged to visit Sydney and regional NSW
The breathtaking scenery, world-class food and wine experiences, major events and festivals in NSW including the spectacular Vivid Sydney, will be showcased to Chinese audiences this month when two different on-line tourism magazines are issued across China via online distribution and trade partners.

Hit the highway for a weekend Rugby League road trip from Newcastle to Tamworth
NRL fans are in for a treat when two of the most exciting matches on the 2016 Rugby League representative calendar are hosted in regional NSW across one glorious weekend from 6-8 May, offering the perfect opportunity to grab a group of friends for a weekend footy road trip.

Sydney woos well-heeled travellers across Europe, the Americas and Asia Pacific
Sydney will be showcased across Europe, the Americas and Asia Pacific this week when international trend-setting magazine Monocle issues a special-edition Sydney Guide to readers.

Vivid Ideas announces full 2016 program

AACTA Presents Hollywood Director Jocelyn Moorhouse In Conversation;
First Ever Women in Electronic Music Symposium in Sydney;
Robowars Bring Deathroll Crocodile in Australia for First Time; and
Tickets Selling Fast to Game-Changers Talks: Spike Jonze, Jenji Kohan, Beau Willimon and Margaret Zhang

New agreement with Sichuan airlines to bring more Chinese visitors to Sydney and Regional NSW
Sydney and Regional NSW will be showcased to the fast-growing region in Western China which has a population of more than 30 million, with the NSW Government signing a new agreement with Sichuan Airlines to attract more visitors to NSW.

New family festival for Western Sydney
A new family festival, Kidtopia, is coming to Parramatta Park for the next three years, celebrating music, food, education, entertainment, art and culture.