Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

NSW leading Australia’s tourism industry 24 April 2015
The latest Tourism Research Australia statistics show NSW continues to lead the nation contributing 50 per cent of Australia’s tourism growth over the last 12 months.

The Ultimate Mother’s Day Getaways in NSW 17 April 2015
With Mother’s Day fast approaching on 10 May, now is the time to plan the ultimate weekend away with the whole family and treat your mum to a truly special and fun-filled getaway.

Destination NSW appoints new Director Trade & Industry Development 17 April 2015
Destination NSW Chief Executive Officer, Sandra Chipchase has announced the appointment of Ms Kylie-Jane Menzies as the new Director Trade & Industry Development in the Industry Partnerships and Government Policy division.

Offshore Superboat Championships 2015 bound for Regional NSW 17 April 2015
Minister for Trade, Tourism and Major Events Stuart Ayres today announced the NSW Government’s support for rounds one and four of the Offshore Superboat Championships to be held in Regional NSW in April and August this year.

NSW experiences to be promoted in China 16 April 2015
The NSW Government will continue its focus on promoting Sydney and NSW to China, the State’s largest source market for international visitors, Minister for Trade, Tourism and Major Events Stuart Ayres announced today.

World Premiere of NSW production Ruben Guthrie to open Sydney Film Festival 16 April 2015
Minister for Trade, Tourism and Major Events Stuart Ayres has welcomed the announcement that the world premiere of Ruben Guthrie, the screen adaptation of Brendan Cowell’s acclaimed stage play, filmed exclusively in Sydney with support from the NSW Government, will open the 62nd Sydney Film Festival.

World’s triathlon stars arrive in NSW for XTERRA Asia Pacific Championship 14 April 2015
Athletes from across Australia and the world are making their way to Jervis Bay ahead of the XTERRA Asia Pacific Championship this weekend with Minister for Trade, Tourism and Major Events Stuart Ayres today welcoming some of the sport’s international competitors to NSW.

Faces of NSW fashion celebrate 20 years of Mercedes-Benz Fashion Week Australia 13 April 2015
The 20th anniversary of Mercedes-Benz Fashion Week Australia (MBFWA) in Sydney was celebrated today with the NSW Minister for Trade, Tourism and Major Events, Stuart Ayres, announcing the Faces of NSW Fashion.