Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

Sydney shines in NBC TODAY show live broadcast 5 May 2015
Spectacular fireworks over Sydney Harbour featured in a special live broadcast by NBC’s TODAY show, which has 5.6 million viewers in the United States.

World heritage-listed paradise hits television screens this week 4 May 2015
Member for Port Macquarie, Leslie Williams has announced that Lord Howe Island will feature on Prime’s popular travel show Sydney Weekender this week, thanks to a NSW Government initiative to promote the World Heritage-listed island in Winter.

NSW Government announces opening of Regional Tourism Funding 4 May 2015
Minister for Trade, Tourism and Major Events Stuart Ayres today announced the 2015-16 Regional Visitor Economy Fund (RVEF) is open to receive applications from the Regional NSW tourism industry.

Sydney welcomes Savannah Guthrie: America’s NBC TODAY Show to broadcast live from Sydney Opera House 3 May 2015
Sydney’s magnificent icons will be beamed to 5.6 million viewers across the United States on Monday 4 May 2015 as top-rating breakfast show NBC TODAY broadcasts live from the forecourt of Sydney Opera House.

Chinese parents of students studying in Sydney to exchange light during Vivid Sydney 1 May 2015
With Vivid Sydney less than a month away, the NSW Government is partnering with China’s leading online travel agency to attract Chinese visitors to the event, Minister for Trade, Tourism and Major Events Stuart Ayres announced today.

NSW Aboriginal tourism workshop kicks off today in Sydney 28 April 2015
A two-day program developed by the NSW Government’s tourism and major events agency, Destination NSW, will be held in Sydney today and tomorrow to help support Aboriginal tourism businesses across NSW through the provision of specialised workshops and training courses.

America’s top rating breakfast show to broadcast live from Sydney 28 April 2015
NSW Premier Mike Baird today announced the NSW Government has secured one of America’s top rating morning shows NBC’s TODAY to host a special live broadcast from Sydney on Monday 4 May 2015.

English Premier League giants Chelsea FC to play exclusively in Sydney 27 April 2015
Minister for Trade, Tourism and Major Events Stuart Ayres today announced the NSW Government has secured one of the world’s most popular football teams and current English Premier League leaders, Chelsea FC, to play an exclusive match in Sydney.