Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

Destination NSW appoints its first manager for Germany and France
Destination NSW is delighted to announce and welcome Barbara Samoilenko as the organisation’s first Business Development Manager for Germany and France.

Jersey Boys to return to Sydney
The NSW Government has once again secured a major event for Sydney with the premiere season of the blockbuster musical Jersey Boys returning next year.

Sydney scores exclusive deal with English Premier league giants Liverpool FC
NSW Premier Gladys Berejiklian, Minister for Tourism and Major Events Adam Marshall and Liverpool FC Ambassador Ian Rush, today confirmed the NSW Government has secured Liverpool FC for an exclusive international football match against Sydney FC on Wednesday May 24.

Rural and Regional NSW tourism bonanza
Australian tourists are spending more money in rural and regional NSW than ever before, with strong visitor growth to NSW regions underpinning a record $16.7 billion year for domestic tourism.

Showcasing rural and regional NSW
Holiday goers have been encouraged to share videos of short breaks and much-loved NSW holiday destinations, as part of marketing campaign to promote travel to rural and regional NSW.

Six exciting new Aboriginal tourism experiences in NSW
NSW’s Indigenous tourism sector is experiencing phenomenal growth, with a 50 percent increase in participation rates and the opening of six exciting new Aboriginal owned and operated tourism businesses.

Disconnect to Reconnect- 10 tech free family holidays to give your tribe a digital detox
Busy family lives are seeing us spend more time online than ever before, with kids bunkering down indoors and the whole family experiencing digital overload. A tech free camping trip is the answer to get the whole family off devices, and reconnecting with each other.

Chinese celebrities to showcase Sydney and surrounds to millions in TV reality show
Images of some of NSW’s most popular attractions will be seen by more than 44 million Chinese television and online viewers after filming of the popular Chinese reality show Travel with Superstar takes place across Sydney and Regional NSW this week.