Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

Vivid Sydney off to a shining start
The opening weekend of Vivid Sydney has seen more than a quarter of a million people take in the bright lights of the Harbour City as the world’s largest festival of light, music and ideas got underway.

World’s Badminton superstars arrive in Sydney
The world’s best badminton players have arrived in Sydney ahead of the Australian Badminton Open 2015.

Vivid Sydney lights up for 2015
Sydney has been transformed into a spectacular canvas of vibrant colour as the switch was flicked on Vivid Sydney for its seventh year in the spotlight.

International Volleyball series secured for Sydney
The world’s best men’s volleyball team, Brazil, will take on Australia’s Volleyroos in Sydney, after the NSW Government secured two FIVB (Fédération Internationale de Volleyball) World League matches to be played next month.

Sydney serves up a super week of major events
The final seven days of May is being dubbed as ‘Sydney Super Week’, with a run of major events set to attract hundreds of thousands of visitors from around Australia and the world.

State of Origin trains on track for series opener
Sydney’s train commuters will be boarding State of Origin branded carriages in the lead up to Game 1 next Wednesday at ANZ Stadium.

Plan your trip to Vivid Sydney on public transport
Visitors to Vivid Sydney 2015 will be able to take advantage of thousands of extra public transport services with the NSW Government confirming an additional 3,500 extra trains, buses and ferries to run during the annual festival of lights, music and ideas.

Funding Announced to Help Hunter Tourism Recovery
Minister for Trade, Tourism and Major Events Stuart Ayres today announced a support and promotional package worth over $1 million to assist the Hunter tourism industry following last month’s devastating storms.