Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

$13 million boost for Regional Tourism
The Regional NSW tourism industry is set to benefit from a massive funding injection of $13 million with the NSW Government launching the new Regional Tourism Fund today.

10 million visitors expected to head to Sydney this Summer
Destination NSW provides a taste of Summer with new flyover footage of Sydney’s famous beaches. Click hereto view.

Get back to nature this Summer
Get out and about in NSW this Summer with a nature-inspired escape, be it relaxing in a bush cottage, a high country hiking trip or a camping and kayaking eco-escape.

Industry stars take out 2016 Tourism Awards
The achievements of the State’s tourism industry were celebrated last night during a special ceremony at Luna Park Sydney to mark the 2016 NSW Tourism Awards.

NSW food and wine on show to more than two million viewers in Hong Kong
More than two million Hong Kong television viewers will experience some of the State’s most colourful food and wine offerings, when celebrity chef Madame Wong Gigi visits NSW to film episodes for one of the country’s most popular cooking series, 'Eating Well with Madame Wong’.

‘Tis the season to spot a bird
NSW is currently experiencing ideal birdwatching conditions with hundreds of thousands of migratory birds and local waterbirds flocking to the State’s full lakes and pristine wetlands.

Sydney transformed by its urban green spaces
Sydney’s newest developments are transforming the already picturesque city into one of the world’s best public park and green space urban centres.

Generation Camp: The rising trend of the caravan and camping holiday in New South Wales
Camping is back, but not as you know it, as innovative tourism products such as pop-up glamping tents, retro caravans and luxury holiday parks attract next-gen campers.