Welcome to Destination NSW

We are the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world's premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the state; and to achieve the NSW Government's goal of doubling expenditure within the state’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites visitnsw.com or sydney.com

Latest News

Celebrating NSW’s Rail Tourism Heritage 20 May 2013
Destination NSW CEO, Sandra Chipchase, today welcomed the announcement by the Minister for Transport, Gladys Berejiklian, on the creation of Transport Heritage NSW, which will realise the potential of rail heritage in NSW.

One week until Vivid Sydney lights up the city 17 May 2013
.Next Friday evening at 6:00pm, the lighting of the Sydney Opera House sails will herald the start of Vivid Sydney 2013, the annual festival of light, music and ideas, making the city a canvas of creativity, from 6pm to midnight every night, 24 May – 10 June.

Winter promo of NSW events 16 May 2013
Winter in NSW is set to be a season of wall-to-wall events, attracting visitors and locals alike to Sydney and the regions, according to Minister for Tourism and Major Events, George Souris.

Applications for regional tourism funding now open 16 May 2013
Minister for Tourism and Major Events, George Souris, today announced that regional tourism providers can now apply for funding from the Regional Visitor Economy Fund.

Final three chief funsters one step closer to claiming best job in the world 16 May 2013
The final three contenders for the ‘Best Job in the World’ – the NSW Chief Funster - have been announced with two applicants from the USA and one from the UK making the final cut from 124,000 applications. The three finalists will travel to Sydney next month to undertake a series of challenges as part of the final stage of the competition.

Doctor Who celebrates 50th anniversary at Vivid Sydney 14 May 2013
NSW Deputy Premier and Minister for Trade and Investment, Andrew Stoner, today announced Vivid Sydney 2013 will feature a spectacular celebration of the 50th Anniversary of the legendary BBC television program, Doctor Who.

Monster Trucks coming to Sydney 09 May 2013
Minister for Tourism and Major Events, George Souris, today announced that Monster Jam, the internationally recognised motorsport event, will make its first and only Australian appearance at Sydney’s ANZ Stadium, Homebush.

25 in the running for NSW Chief Funster – Australia’s most popular ‘Best Job’ 09 May 2013
Cricketing, Bollywood, Boxing and Talk Show Superstars Rally to Support Applicants! With NSW having Australia’s most popular ‘Best Job in the World’, it is now down to the final 25 applicants for the Chief Funster role – and they are rallying some high profile support in their bid to be chosen including Australian cricket legends Ricky Ponting and Michael Hussey, popular US talk show host Stephen Colbert and Bollywood actor Aadarsh Balakrishna!