11 October 2011

Welcome to Destination NSW

We are the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites visitnsw.com or sydney.com

Latest News

Regional NSW puts on major events this Easter 15 April 2014
Regional towns and cities across NSW, from Lightning Ridge to Deniliquin and Byron Bay to Griffith, are hosting numerous major events that not only make them great places to visit this Easter, but help boost the local economies, Minister for Tourism and Major Events, George Souris, said today.

Strong growth continues for NSW tourism 15 April 2014
Minister for Tourism and Major Events, George Souris, today welcomed the results from the Overseas Arrivals and Departures figures, which show NSW continues to strengthen its position as the number one holiday destination in Australia.

Regional NSW awarded by Luxury Travel Magazine 15 April 2014
The Hunter Valley has been declared Australia’s best food and wine experiences by international travel publication Luxury Travel Magazine in its 2014 Gold List Awards, Minister for Tourism and Major Events, George Souris announced.

Three more years of opera on Sydney Harbour 14 April 2014
The NSW Government has secured another three years of Handa Opera on Sydney Harbour, Minister for Tourism, Major Events and the Arts, George Souris, announced last night following the final performance of this year’s series.

Sydney, the Travellers’ Choice and a favourite of foodies’ 14 April 2014
Destination NSW Chief Executive Officer, Sandra Chipchase has welcomed news that Sydney has received TripAdvisor Travellers’ Choice Destinations Awards as top Australian and top South Pacific destination, while three of Sydney’s vibrant restaurants have also made the annual Elite Traveler Top 100 Restaurants list.

Sydney Royal Easter Show a drawcard for international visitors 10 April 2014
The NSW Government is helping to celebrate the best of regional NSW by announcing funding for the next three years of the Sydney Royal Easter Show.

Premier launches campaign to continue to drive Chinese tourism to NSW 9 April 2014
NSW Premier Barry O’Farrell today launched a co-operative tourism marketing campaign for China while visiting Guangzhou in the Guangdong Province as part of ‘Australia Week’ to drive jobs and investment in NSW.

Minister announces Sydney Royal Easter Show Arts winners 8 April 2014
Minister for Tourism and Major Events, George Souris, tonight announced the winners of the Sydney Royal Easter Show Arts Competition, the biggest event of its kind to be held in Australia each year.