Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

Sydney to host Australian premiere exhibition Egyptian Mummies: Exploring Ancient Lives
Sydney has secured the Australian premiere of Egyptian Mummies: Exploring Ancient Lives, an acclaimed touring exhibition from the British Museum featuring six Egyptian mummies, which will be presented at the Powerhouse Museum this summer.

Vivid Sydney delivers tourism bonanza
Vivid Sydney has once again dazzled visitors from across the globe with a record 2.31 million people attending this year’s festival.

Vivid Sydney 2016 smashes visitor record with 2.3 million
Vivid Sydney has once again shown its lure as a major international festival cracking the 2 million visitor mark.

World Junior Surfing Championships heading to Kiama
Some of the best international junior surfers will be heading to Kiama early next year as the WSL (World Surf League) World Junior Championships have been secured for the region in 2017 and 2018, the NSW Government announced today.

Domestic visitors to NSW attract record $16 billion
Local communities across NSW are reaping the rewards of significant growth in the State’s domestic tourism market, with interstate visitors, holiday makers and business travellers underpinning a record $16.4 billion year for the NSW visitor economy.

Sydney welcomes Trends Traveler China
The bright lights of Vivid Sydney and unspoilt coastline of the NSW South Coast will be showcased to 20 million viewers across North Asia, as top rating Chinese travel show Trends Traveler arrives in Sydney on Saturday 11 June 2016 to commence filming two episodes of the program.

Vivid Sydney dazzles on opening weekend
Vivid Sydney is dazzling audiences with its most innovative program yet, with close to 300,000 people attending the festival’s opening weekend.

Overseas visitors to choose NSW as their destination
NSW continues to attract more international visitors than any other state in Australia, with 3.6 million overseas visitors spending nearly $9 billion in NSW in the last year.