Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

Jhappi Time campaign brings record growth to NSW Indian tourism market 19 November 2014
Deputy Premier and Minister for Tourism and Major Events Troy Grant and Minister for Citizenship and Communities Victor Dominello today hailed the success of the NSW Government’s Jhappi Time tourism marketing campaign as visitor arrivals from India to NSW reach record numbers.

New partnership to boost NSW Chinese visitor market 19 November 2014
An Australian first campaign between the NSW Government’s tourism and major events agency, Destination NSW, and UnionPay International aimed to encourage Chinese people to visit and spend more in Sydney and NSW, has been announced today by NSW Deputy Premier Troy Grant.

Celebration of cricket to tour Regional NSW 18 November 2014
The NSW Government will bring a summer celebration of cricket and community to sporting grounds across Regional NSW in the lead up to the world’s biggest sporting event in 2015, the ICC Cricket World Cup.

Sydney to host 2015 Centenary of ANZAC Australian National Band Championships 14 November 2014
The NSW Government has secured the 2015 Centenary of ANZAC Australian National Band Championships for Sydney, an event expected to attract more than 5,000 musicians, Deputy Premier and Minister for Tourism and Major Events, Troy Grant announced today.

NSW chefs and producers take centre stage at celebration of Australian food and wine 14 November 2014
Some of Sydney and NSW’s most innovative and inspirational chefs and producers will represent the State at Tourism Australia’s Restaurant Australia Invite the World to Dinner Marketplace and Gala Dinner being held today in Hobart, Tasmania.

Here Lies Love to premiere at Sydney’s Barangaroo 13 November 2014
Minister for Regional Tourism John Barilaro and Talking Heads founding member David Byrne today announced the highly anticipated production Here Lies Love will perform its exclusive Australian premiere season at the Millennium, a purpose-built pop up venue at Sydney’s Barangaroo.

The Daily Meal to showcase NSW food and wine 12 November 2014
Destination NSW Chief Executive Officer, Sandra Chipchase, today announced that the very best of Sydney and NSW wine and regional produce will be showcased to millions of food and wine travellers by internationally renowned, USA based food and wine authority, The Daily Meal, as part of a new partnership with Destination NSW and Tourism Australia.

NSW awarded Australia’s Best Event State 12 November 2014
New South Wales has been named Australia’s Best Event State for the second year in a row, with the Major League Baseball Opening Series, Vivid Sydney and the Deni Ute Muster receiving accolades at the Australian Event Awards last night.