Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

Millions of visitors travelling to NSW for packed calendar of major sporting events
NSW’s packed calendar of sporting events is attracting millions of tourists to NSW, with more than 3.5 million domestic and international overnight visitors travelling to NSW in the past year to participate in or attend a sporting event.

Upskilling rural and regional tourism operators
The NSW Government has announced it will triple the number of free webcasts for the state’s tourism operators this year, in response to the growing need for online learning among rural and regional tourism operators.

Destination NSW campaign wins Expedia Media Solutions marketing award
A cooperative marketing campaign to drive visitation to Sydney and regional NSW has won ‘Australia & New Zealand Campaign of the Year’ at the Expedia Media Solutions 2017 Asia Pacific (APAC) Partner Awards.

Sydney: The major events capital of Australia
Sydney continues to lead the nation when it comes to attracting major world-class events, with the city securing an unbeatable event schedule for 2017 including Vivid Sydney, the world’s largest festival of light, music and ideas, just over a week away.

The best of NSW food and wine to be showcased to International travel buyers
Some of the State’s finest produce will be showcased to travel buyers from across the globe tonight, as part of the 2017 Australian Tourism Exchange (ATE).

Strong visitor numbers spur NSW accommodation boom
The State Government’s tourism and major events agency, Destination NSW has said growth in overnight visitation to NSW is stimulating an accommodation boom across the State.

Sydney welcomes delegates for Australia’s largest tourism trade event
The State’s $32.3 billion tourism and events industry is set to receive a significant boost this week when Sydney hosts the country’s largest annual tourism trade event, the Australian Tourism Exchange (ATE) at the new ICC Sydney.

Dubbo set for Hong Kong tourism boost
Mudgee and Dubbo are expected to welcome tourists from Hong Kong as part of a new marketing campaign designed to generate increased visitor expenditure in rural and regional NSW, Minister for Tourism and Major Events Adam Marshall said today.