Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites visitnsw.com or sydney.com.

Latest News

Hidden gems of The Blue Mountains revealed in new aerial photography
Covering more than a million hectares of national park and wilderness, the Greater Blue Mountains World Heritage Area is one of Australia's most spectacular national parks and has been stunningly captured in a suite new suite aerial photography by Destination NSW.

Sydney set to sparkle for 39th annual Mardi Gras parade
Plan your visit and make the most of vantage spots and parties along the parade route

Rising Olympic stars debut on Manly Beach at AOS and Volleyfest
Manly Beach will be the venue for Australia’s rising Olympic hopefuls from four Olympic sports when more than 300 athletes take part in Australian Open of Surfing from Saturday 25 February – Sunday 5 March and 200 athletes participate in Volleyfest from Friday 17 March – Sunday 26 March.

20 Reasons for Working Holiday Makers to pack their bags and move to Sydney in 2017
Sydney is a city like no other. It's home to beautiful beaches, iconic buildings, historic landmarks, award-winning restaurants, and a vibrant culture. With a buoyant economy and warmer weather, Sydney could just be the oasis British Working Holiday Makers are seeking to escape the cold UK winter.

Superstar Tony Hawk carves it up on Stockton Sand Dunes
International skating superstar Tony Hawk dropped in on Stockton Sand Dunes prior to defending his Masters title at GENERAL PANTS BOWL-A-RAMA which takes place at Bondi Beach from February 18 – 19 2017.

Dive into some of the best swimming spots in NSW
Surrounded by a beautiful coastline, NSW is spoilt for choice with a collection of ocean pools to cool off on hot Summer days.

Sydney Rooftop Bars and Beer Gardens to quench your Summer thirst
Summer is a time to catch up with friends, enjoy sun-filled days and balmy nights over a drink or two at some of Sydney’s best rooftop bars and beer gardens. To help visitors fill their Summer-loving calendar, and guide them to great views, here are a selection of terrific spots.

New South Wales skateboarders carve it up as the General Pants Bowl-A-Rama takes flight in Bondi
Some of the world’s best skateboarders will visit Bondi Beach in Sydney for GENERAL PANTS BOWL-A-RAMA from February 18 – 19 2017. BOWL-A-RAMA was born on Bondi Beach in 2005 and is now the biggest professional concrete series in the World.