Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

New South Wales home to one of the world’s best hotels
New South Wales (NSW) has cemented its position as home of the world's best hotel with the naming of Halcyon House as the Best Smith Hotel in the coveted international Australian Open

Eight unusual places to spend the night in NSW
Accommodation can be much more than just a place to rest your head, it can be the highlight of your trip. NSW has a range of quirky accommodation that will make lasting memories, whether it’s bedding down in a former double decker London bus, stretching out in a private treehouse, or snoozing underground.

Flying solo in Sydney- The reasons why lone travellers head to NSW
Travelling on your own can be a daunting prospect, but it doesn’t have to be with many tours, restaurants and hotels throughout NSW catering for solo travellers.

Seven reasons to head to Sydney for the Sydney 7s
3 days, 28 teams, 80 matches, 336 rugby players, 1,106 minutes of live action and over 1,000 tries scored to find the winners of the Sydney 7s

Celebrate Australia Day in 2017 in Sydney
On 26 January each year, Australians come together to celebrate our national day. True to tradition, Australia Day 2017 in Sydney will deliver plenty of lively events and great activities for the whole family to enjoy.

More families are choosing NSW for a camping holiday
More than 701,000 families are likely to take a camping trip in NSW in 2017, choosing the State’s picture-perfect campgrounds for a memorable family holiday.*

Regional NSW a holiday hot spot in 2016
More Aussies are choosing to holiday in NSW than ever before, with more than 20 million visitors flocking to Regional NSW, spending close to $10 billion in the 12 months to September 2016.

New Event Development Fund now open for Regional Events
The NSW Government today announced a new Regional NSW event fund, with up to $1.6 million available to developing a range of sporting, cultural, arts and culinary festivals and events across the next four years.