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Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites visitnsw.com or sydney.com.

Latest News

Massive investment in new stadia for Sydney
NSW Premier Mike Baird and Minister for Sport Stuart Ayres today announced the biggest investment in sport and major event infrastructure in NSW since the 2000 Sydney Olympics, with a new 30,000 seat stadium at Parramatta the first project to be delivered as part of the package.

New guide to Sydney & NSW in Summer to be released
The very best of NSW in Summer will be showcased to an audience of more than two million people over the next two weekends, with the release of a 40-page Your Guide To Sydney & NSW In Summer glossy magazine.

Support for regional music festival Vanfest
A music festival in Central West NSW featuring high-profile artists such as John Butler Trio, Birds of Tokyo, Sticky Fingers, Illy and Sheppard is expected to attract thousands of visitors to Forbes later this year.

Bumper Weekend of Events in NSW this October Long Weekend
Make the most of the last official long weekend before Christmas, the October long weekend, and book tickets now to one of NSW’s stellar food and wine, music and arts, or family-friendly festivals taking place only over the long weekend.

NSW still the one for international visitors
NSW remains the undisputed number one destination in Australia, with a record 3.3 million international visitors in the last year. Minister for Trade, Tourism and Major Events Stuart Ayres said the data showed NSW events created record volumes of international visitors, nights stayed and expenditure.

Over six million culture loving tourists flock to NSW
With Sydney playing host to major exhibitions, theatre, live performance and festivals, Destination NSW has confirmed that cultural tourism is on the rise with the state attracting almost 6.5 million overnight cultural visitors in the year ending March 2015, a significant 5.6% increase on the previous year.

Collette Dinnigan retrospective exclusive to Sydney
The career of internationally acclaimed designer Collette Dinnigan will be celebrated in a new exhibition opening exclusively at Sydney’s Powerhouse Museum this week

Pro Surf Series secured for NSW beaches
A new annual series of surfing events has been secured by the NSW Government, with the multi-stage NSW Pro Surf Series to be held over the next three years at four beaches along the State’s coastline.