Welcome to Destination NSW

We are the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world's premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the state; and to achieve the NSW Government's goal of doubling expenditure within the state’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites visitnsw.com or sydney.com

Latest News

Sydney Film Festival program launched 09 May 2012
Minister for the Arts, George Souris, welcomed the launch of the program for the 2012 Sydney Film Festival which will provide thousands of film buffs with a 12-day extravaganza of screenings next month.

Love Every Second in Sydney 09 May 2012
Sydneysiders have the chance to share their favourite harbour city experiences in a unique tourism campaign urging Australians and Kiwis to visit Sydney during winter.

Sydney secures ARIA Music Awards to 2014 06 May 2012
NSW Premier Barry O’Farrell today announced Sydney had secured the rights to host the ARIA Music Awards from 2012 through to 2014.

Working holiday-makers still coming Downunder 02 May 2012
Young tourists from overseas wanting to mix work with memorable experiences are still flocking to Australia, despite global economic uncertainty, new data released today has shown.

Eastern Creek Secures V8 Supercars Event 22 Apr 2012
Minister for Tourism and Major Events, George Souris, has announced that Western Sydney has been chosen by V8 Supercars Australia to host a three day 2012 Championship Series 24 - 26 August this year at the newly rebuilt Eastern Creek Raceway.