Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

Women’s Sevens heroes to play in Sydney
The Olympic Gold Medal winning Australian Women’s Sevens rugby team will play in front of a packed home crowd this Summer, with the announcement today that the Sydney 7s will include a fully accredited Women’s event for the first time.

Bumper five days of football in Sydney
Sports fans are set for five jam-packed days of football in Sydney with seven matches covering AFL, NRL and American Football to be played from Thursday to Monday in stadiums across the city.

NSW announces partnership with Air China to promote new services from Chengdu to Sydney
In another coup for NSW tourism, Air China will start operating a direct service from Chengdu to Sydney this November with a new promotional partnership in place with the NSW Government.

Indigenous All Stars to play in Newcastle
For the first time in NRL history, the Indigenous All Stars and World All Stars will go head-to-head in NSW, with the Harvey Norman Rugby League All Stars matches to be held in Newcastle on Friday 10 February 2017.

College Football teams touch down in Sydney
College Football stars from the University of California Golden Bears and the University of Hawaii Rainbow Warriors have landed in Sydney ahead of Saturday’s historic College Football Sydney Cup at ANZ Stadium.

Don your activewear and walk your way through history in NSW
From tracing the ancient songlines of Indigenous Australians to following in the footsteps of the first convicts sent to our shores, the cooler months of Winter are the perfect time to don your activewear and get walking in NSW.

Get the full American College Football experience in Sydney
Fans of American Football will get the opportunity to soak up the US ultimate game-day experience on Sydney soil when the inaugural College Football Sydney Cup brings marching bands, mascots, cheerleaders, all-American food and spectacular football to Sydney’s ANZ Stadium on 27 August 2016.

The NRL Rookie’s Guide to Sydney
Stay, explore and workout like the up-and-coming NRL hopefuls.