Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites visitnsw.com or sydney.com.

Latest News

Destination NSW appoints new Business Development Manager in China
Destination NSW Chief Executive Officer Sandra Chipchase announced today that Ms Michelle Fu has been appointed as Business Development Manager, Western China to help promote Australia’s premier tourism and events State to Chinese visitors.

Winners congratulated at 2016 Tourism Accommodation Australia NSW Awards
The achievements of the State’s accommodation industry were celebrated last night during a special ceremony in Sydney to mark the 2016 Tourism Accommodation Australia (TAA) NSW Awards for Excellence.

NSW South Coast marketing campaign receives top gong in Asia Pacific Tourism Awards
A collaborative marketing campaign to drive visitation to the South Coast has won a Gold Award at this year’s Pacific Asia Travel Association Awards.

Coffs Harbour to host round three of 2016 Offshore Superboat Championships
Member for Coffs Harbour Andrew Fraser today announced that the NSW Government will be supporting the Coffs Harbour round of the 2016 Offshore Superboat Championships, showcasing the region’s fantastic local attractions, cafes and stunning beaches to hundreds of visitors.

Lake Macquarie to host round five of 2016 Offshore Superboat Championships
Parliamentary Secretary for the Hunter, Scot MacDonald MLC today announced that the NSW Government will be supporting the Lake Macquarie round of the 2016 Offshore Superboat Championships, showcasing the region’s fantastic national parks, stunning beaches and lakeside dining to hundreds of visitors.

NSW Government signs new partnership with Qantas
The NSW Government and Qantas today announced a new three-year, $28 million partnership aimed at driving additional tourism growth by promoting Sydney and regional NSW to the world.

The NSW Snowy Mountains welcomes Karl and Lisa: Channel Nine’s TODAY show to broadcast live from Thredbo
Australia’s ultimate, year-round nature and adventure playground, the NSW Snowy Mountains, will host Karl Stefanovic and Lisa Wilkinson when they broadcast the TODAY show live from Thredbo’s ‘Friday Flat’ on Monday 18 July.

Snowtunes music festival secured for Snowy Mountains
An open-air music festival featuring high-profile Australian music artists, Snowtunes has been secured for the Snowy Mountains over the next three years.