Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites visitnsw.com or sydney.com.

Latest News

Sydney welcomes Japanese visitors as new Qantas flights commence from Haneda, Tokyo
New South Wales will welcome Japanese visitors as Qantas commences flying a new daily service from Haneda Airport, Tokyo to Sydney.

Creatives spark into action for Vivid Sydney 2016
The world’s largest festival of light, music and ideas is reaching out to creative minds from across the globe, inviting them to share their ideas for Vivid Sydney 2016.

Matilda’s Top 5 Guide to Sydney
The Australian premiere of the acclaimed musical is now on in Sydney!

NSW still home of international visitors
NSW has once again been named the number one destination in Australia, with a record 3.3 million international visitors, and the State welcoming almost 1.1 million visitors more than either Victoria or Queensland during the last 12 months.

Free guide for NSW tourism and major events provides more opportunities and support resources
A free guide to support and help grow the NSW tourism and major events sector has been published today by Destination NSW, the NSW Government’s tourism and major events agency.

International Student Airport Welcome Desk opens in Sydney
Thousands of international students intending to study in NSW will receive support on arrival at Sydney Airport with the opening of the International Student Airport Welcome Desk.

Vivid Sydney wins international award
Vivid Sydney has been recognised as a world leading event, taking out one of the top honours at the 2015 Pacific Asia Travel Association Grand and Gold Awards.

Experience the annual whale migration in Sydney this winter
Each year from May to November the coast of New South Wales (NSW) is home to a beautiful phenomenon, the annual whale migration, where an estimated 20,000 whales will travel thousands of kilometres north along the NSW coast for warmer waters.