Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites visitnsw.com or sydney.com.

Latest News

Battle on the Border races to North Coast 4 March 2015
Regional NSW is set to showcase one of Australia’s leading road cycling events, the Battle on the Border cycling festival for a further two years from 2015, Minister for Regional Tourism John Barilaro announced today with Member for Tweed Geoff Provest.

Central Coast short breaks promoted 3 March 2015
A new marketing campaign to increase the length of stay for visitors to the Central Coast will receive funding from the NSW Government, Minister for Regional Tourism John Barilaro and Member for Gosford Chris Holstein announced today.

Riverina food and wine tourism promoted 2 March 2015
The Riverina Regional Tourism Organisation will benefit from $171,500 of NSW Government funding to promote the region as a food and wine destination, Minister for Regional Tourism John Barilaro announced today with regional Riverina MPs Katrina Hodgkinson, Adrian Piccoli and Daryl Maguire.

Cultural and heritage tourism for Regional NSW 27 February 2015
Central NSW Regional Tourism Organisation will benefit from $178,000 of NSW Government funding to promote the region’s culture and heritage, Minister for Regional Tourism John Barilaro announced today with Member for Bathurst Paul Toole.

An evening with Morrissey: Exclusive to Vivid Live during Vivid Sydney **Ballot Details** 25 February 2015
Morrissey to perform exclusively for Australian audiences during Vivid Sydney as part of Vivid LIVE at Sydney Opera House on Tuesday May 26, Wednesday May 27, Saturday May 30 and Sunday May 31, 2015

Visitor Economy Industry Action Plan delivers for NSW 23 February 2015
NSW Deputy Premier and Minister for Tourism and Major Events Troy Grant today announced more than 75 per cent of the actions set out in the State’s Visitor Economy Industry Action Plan (VEIAP) had been delivered in just three years.

Regional tourism continues to showcase our spectacular landscape 22 February 2015
Travel show Sydney Weekender will showcase the Snowy Mountains this weekend following a NSW Government initiative to promote short breaks across Regional NSW.

NSW Government backs Tamworth Futurity for further two years 18 February 2015
The National Cutting Horse Association (NCHA) Futurity in Tamworth, the largest indoor equine event in the Southern Hemisphere, will receive a further two years of NSW Government funding.