Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

Snowy Mountains to host Oceania Cross Triathlon Championships 24 July 2014
Deputy Premier and Minister for Tourism and Major Events Andrew Stoner and Member for Monaro John Barilaro today announced the NSW Government has secured the Oceania Cross Triathlon Championships and the Australian National Cross Triathlon Championships to be held in the Snowy Mountains in 2015 and 2016.

Destination NSW partners with HotelClub to showcase Sydney’s winter gems 22 July 2014
For the first time, the NSW Government’s tourism and major events agency, Destination NSW has partnered with HotelClub, an online travel booking community of 1.2 million members to promote travel to Sydney this winter, Deputy Premier and Minister for Tourism and Major Events Andrew Stoner announced today.

National Variety Bash to converge on NSW 11 July 2014
Assistant Minister for Tourism and Major Events, Katrina Hodgkinson, has announced the NSW Liberals & Nationals Government’s support for the 2014 National Variety Bash, which will visit rural and regional NSW before converging on Sydney in August.

NSW dominance across key tourism indicators continues 10 July 2014
NSW continues its dominant position with the greatest share of visitors coming to our State from around Australia according to the latest National Visitor Survey (NVS) Destination NSW Chief Executive Officer Sandra Chipchase announced today.

Destination NSW appoints Group Director, Destination Development 10 July 2014
Destination NSW Chief Executive Officer, Sandra Chipchase announced today that Ms Julie Bishop has been appointed as the Group Director, Destination Development for the NSW Government’s major events and tourism agency.

Count down to the Rally Australia 8 July 2014
After a successful 2013 event, Member for Coffs Harbour Andrew Fraser said Northern NSW’s magnificent Coffs Coast is gearing up to once again host the Coates Hire Rally Australia, secured by the NSW Government through its tourism and major events agency Destination NSW.

Sydney to celebrate 30 years of Les Miserables 4 July 2014
Acting Premier and Minister for Tourism and Major Events Andrew Stoner today announced the return of Sir Cameron Mackintosh's new production of Les Misérables to Sydney as part of the acclaimed musical’s 30 year anniversary.

Another international accolade for Sydney 3 July 2014
Sydney has been named the number one city in Australia, New Zealand and the South Pacific in Travel + Leisure’s 2014 World’s Best Awards 2014 in USA, beating nearest rivals Melbourne and Queenstown, New Zealand to take out the top spot.