Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

Plan ahead for Vivid Sydney opening night
The countdown is on to Vivid Sydney 2016 with those travelling to the festival encouraged to leave the car at home and catch public transport.

Dates set for XI FIP World Polo Championship in Sydney in 2017
The Eleventh FIP World Polo Championship will be held from 17-30 October next year at the Sydney Polo Club in the stunning Hawkesbury region, Member for Hawkesbury Dominic Perrottet announced today.

Ready, set, glow! One week until Vivid Sydney
The countdown is on to Vivid Sydney 2016 with just one week to “lights on”.

Sydney to host Australian Tourism Exchange in 2017
Sydney will be the host destination for the country’s largest annual tourism trade show - the Australian Tourism Exchange (ATE) 2017, attracting more than 2,300 delegates from more than 30 countries to NSW.

7.5 million Australians take time out in NSW – Australia’s number one short break destination
New South Wales has retained its number one spot as the most popular short break destination for travellers, attracting almost a third of Australian short break visitors in 2015.

Packed sporting calendar attracting thousands of visitors to NSW
A bumper calendar of world class sporting events has seen a significant rise in domestic and international overnight visitation to NSW, which is set to continue with more big events planned for 2016.

Stylish Sydney, Australia’s home of fashion and shopping
Sydney will cement its role as Australia’s fashion capital when it becomes the first city globally to show resort wear collections in 2016 at Mercedes-Benz Fashion Week Australia (MBFWA).

It’s on in NSW: Massive year of major events ahead
NSW has further solidified its place as the major events capital of Australia by securing a raft of blockbuster events in 2016 including Vivid Sydney, the world’s largest festival of light, music and ideas - now just weeks away.