Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

Promotion of NSW food and wine reaches new heights during 2014 28 January 2015
The NSW Government’s efforts to promote the food and wine sector in 2014 have been highlighted in a Tourism Research Australia (TRA) report released today.

NSW Government supports celebration of Aboriginal culture at Yabun Festival 26 January 2015
Thousands of people are today expected to flock to the Yabun Festival in Sydney, a major event celebrating the survival of Aboriginal and Torres Strait Islander culture.

Aboriginal tourism in NSW strengthened during 2014 25 January 2015
The Aboriginal tourism sector has continued to soar during 2014, driven by continued industry engagement, investment in cultural events, and delivery against the NSW Aboriginal Tourism Action Plan recommendations.

Promoting the ‘Unspoilt’ South Coast 23 January 2015
South Coast Regional Tourism organisation will benefit from $391,000 to promote the region’s ‘Unspoilt’ natural beauty and attract short-break visitors, Minister for Regional Tourism John Barilaro announced today with Member for South Coast Shelley Hancock and Member for Kiama Gareth Ward.

NSW Government welcomes more airline seats between China and Australia 23 January 2015
NSW Deputy Premier and Minister for Tourism and Major Events Troy Grant has welcomed news the Federal Government has signed a new bilateral agreement with China that will increase the number of airline seats and services between the two countries.

NSW Government secures Wings Over Illawarra 2015 23 January 2015
The NSW Government has secured the major annual air show Wings Over Illawarra for 2015 under an agreement announced today by Regional Tourism Minister John Barilaro, Member for Kiama Gareth Ward and Member for South Coast Shelley Hancock.

Top ten Tuesday: Outdoor dining spots across NSW 20 January 2015
Summer is a great time to get out and experience some of the State’s most beautiful and delicious outdoor dining experiences.

ICC Cricket World Cup 2015 warm-up matches announced 20 January 2015
NSW is set to host six free warm-up matches in the lead up to the ICC Cricket World Cup 2015, including three in the heart of Western Sydney.