Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

From unique beaches to award winning sunsets
Aussies answer the #ILoveNSW call to share what they LOVE about NSW

Chinese Divas Hit the Road in Sydney
Images of Sydney’s popular tourist attractions and experiences will be seen by around 220 million Chinese television viewers when the latest season of the popular Chinese reality TV show Divas Hit the Road airs in China later this month.

Thousands expected in Snowy Mountains for L’Etape Australia by Le Tour De France
With the Tour de France kicking off soon, results from last year’s L’Etape Australia by Le Tour de France confirm the event delivered significant visitation to the Snowy Mountains, with the 2017 event expected to once again attract thousands of visitors to the area.

Handa Opera on Sydney Harbour secured for three more years
One of Sydney’s most celebrated cultural events, Handa Opera on Sydney Harbour, has been secured for a further three years, Minister for Tourism and Major Events Adam Marshall announced today.

NSW to remain number one for tourism and major events
The NSW Government’s commitment to tourism and major events funding across the State will ensure NSW remains the number one destination in the Asia Pacific.

China tourists deliver big business for NSW
International visitors have contributed a record $9.8 billion to the NSW economy in the last 12 months, creating new jobs and reconfirming tourism’s status as one of the State’s strongest growth sectors, according to the International Visitor Survey results released today.

Vivid Sydney 2017’s record opening
The opening weekend of Vivid Sydney has seen more than 326,000 attendees take in the world’s largest festival of light, music and ideas.

Destination NSW appoints new GM Regional
Destination NSW CEO Sandra Chipchase announced today that Mr Stephen Mahoney will be joining the Destination NSW team as General Manager – Regional.