Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

Offshore Superboat Championships 2015 bound for Regional NSW 17 April 2015
Minister for Trade, Tourism and Major Events Stuart Ayres today announced the NSW Government’s support for rounds one and four of the Offshore Superboat Championships to be held in Regional NSW in April and August this year.

NSW experiences to be promoted in China 16 April 2015
The NSW Government will continue its focus on promoting Sydney and NSW to China, the State’s largest source market for international visitors, Minister for Trade, Tourism and Major Events Stuart Ayres announced today.

World Premiere of NSW production Ruben Guthrie to open Sydney Film Festival 16 April 2015
Minister for Trade, Tourism and Major Events Stuart Ayres has welcomed the announcement that the world premiere of Ruben Guthrie, the screen adaptation of Brendan Cowell’s acclaimed stage play, filmed exclusively in Sydney with support from the NSW Government, will open the 62nd Sydney Film Festival.

World’s triathlon stars arrive in NSW for XTERRA Asia Pacific Championship 14 April 2015
Athletes from across Australia and the world are making their way to Jervis Bay ahead of the XTERRA Asia Pacific Championship this weekend with Minister for Trade, Tourism and Major Events Stuart Ayres today welcoming some of the sport’s international competitors to NSW.

Faces of NSW fashion celebrate 20 years of Mercedes-Benz Fashion Week Australia 13 April 2015
The 20th anniversary of Mercedes-Benz Fashion Week Australia (MBFWA) in Sydney was celebrated today with the NSW Minister for Trade, Tourism and Major Events, Stuart Ayres, announcing the Faces of NSW Fashion.

NSW tourism continues to rise above the rest of nation 10 April 2015
Minister for Trade, Tourism and Major Events Stuart Ayres has praised the NSW tourism industry for being recognised in more award categories than any other state in the Qantas Australian Tourism Awards for the second year in a row.

Sydney and NSW remembers this Anzac Day 8 April 2015
On Saturday 25 April this year, Australians and New Zealanders around the world will unite to commemorate and remember the Centenary of the landing on Gallipoli in 1915. Around 130,000 NSW men and women served during the First World War with 21,000 tragically never coming home.

New STA Travel partnership to attract young travellers to NSW 30 March 2015
The NSW Government has entered into a new partnership with STA Travel, the world’s largest youth travel network, to encourage young international travellers to visit our Harbour City and breathtaking regional areas.