Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites visitnsw.com or sydney.com.

Latest News

Sydney International Art Series 2015-2016
The Sydney International Art Series 2015-2016 returns this summer with two exceptional exhibitions, The Greats: masterpieces from the National Galleries of Scotland presented at the Art Gallery of New South Wales and Grayson Perry: My Pretty Little Art Career, a major exhibition of works by the acclaimed British contemporary artist at the Museum of Contemporary Art Australia (MCA).

Spring has Sprung in NSW these School Holidays
A guide to fun family in NSW these School Holidays

Online travel partnership promotes NSW globally
Sydney and NSW will be promoted globally through a new one-year strategic partnership between the Expedia Group and Destination NSW.

NSW Government supports Central Coast Sevens
The NSW Government will support the Central Coast Rugby Sevens for the next three years. Parliamentary Secretary for the Central Coast, Scot MacDonald MLC announced the agreement in Wyong on Saturday evening at the official launch of the tournament.

China Trade mission forges new ties
On the completion of his first trade mission to Asia, Minister for Trade, Tourism and Major Events Stuart Ayres was pleased to see first-hand the demand for and interest in New South Wales (NSW) produce, services and technology.

NZ rugby fans offered first tickets to 2016 Sydney Sevens
Rugby fans in New Zealand will have the chance to get in early and book tickets to the 2016 Sydney Sevens, with travel packages going on sale tomorrow.

NSW joins with China’s largest online travel agency
Sydney and NSW will be promoted as Australia’s premier tourism and events destination to 250 million people across China as part of an exclusive two-year agreement reached between the NSW Government and Ctrip, China’s largest online travel agency.

New Partnership with Air New Zealand to encourage more visitors to NSW
More visitors to New South Wales from New Zealand are expected through a new partnership announced today between the NSW Government and Air New Zealand.