Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

Sydney in top five best places in world to visit
Sydney has once again been recognised as a top tourist destination with the world-class city ranked number five in the U.S News top 25 World’s Best Places to Visit list.

New toolkit helps NSW tourism businesses attract Chinese Visitors
Destination NSW is helping tourism business across the State tap into the profitable Chinese market with a free toolkit released today containing tips and insights to help the industry target Chinese travellers.

NSW Indigenous Tourism Champions Lead the Way
NSW shines the spotlight on Indigenous tourism in the lead up to NAIDOC Week

Digital Innovation Sees Destination NSW Convert Browsers
Destination NSW continues to ensure New South Wales is the number one state for visitation by implementing innovative online marketing strategies to capture the hearts, minds and wallets of domestic and international visitors.

NSW accelerates tourism and events with record $176 million budget
Minister for Trade, Tourism and Major Events Stuart Ayres said NSW is set for a tourist boon, with a record $176 million allocated to tourism and major events in the NSW 2015-16 Budget.

Sydney and NSW Expands Luxury Tourism Product
New South Wales is capitalising on a $1.4 billion luxury travel market by showcasing its luxurious properties, world-class restaurants, gourmet wine and produce, wine, and unique experiences and events.

NSW remains the home of major events
NSW continues to lead the nation when it comes to attracting new major events, Destination NSW Chief Executive Officer Sandra Chipchase announced today, with the State hosting a comprehensive range of world class sporting, cultural and lifestyle events.

Enter now for the 2015 Australian Event Awards
Minister for Trade, Tourism and Major Events Stuart Ayres has encouraged NSW entries into the 2015 Australian Event Awards to gain recognition for the outstanding calendar of events across Sydney and Regional NSW.