Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

NSW Government secures Wings Over Illawarra 2015 23 January 2015
The NSW Government has secured the major annual air show Wings Over Illawarra for 2015 under an agreement announced today by Regional Tourism Minister John Barilaro, Member for Kiama Gareth Ward and Member for South Coast Shelley Hancock.

Top ten Tuesday: Outdoor dining spots across NSW 20 January 2015
Summer is a great time to get out and experience some of the State’s most beautiful and delicious outdoor dining experiences.

ICC Cricket World Cup 2015 warm-up matches announced 20 January 2015
NSW is set to host six free warm-up matches in the lead up to the ICC Cricket World Cup 2015, including three in the heart of Western Sydney.

Innovative tourism operators secure funding 20 January 2015
The NSW Government will invest nearly $3 million in seven regional tourism businesses across the State, Minister for Regional Tourism John Barilaro announced today.

Delivering Regional Tourism incentives 16 January 2015
Tourism in Regional NSW has been boosted with a $300,000 grant to Tourism Snowy Mountains to support its destination marketing programs, Minister for Regional Tourism John Barilaro announced today.

‘Jhappi Time’ goes prime time: Millions of Indians to see NSW tourism campaign during Cricket World Cup 14 January 2015
A successful online tourism campaign credited with increasing visitor numbers from India to NSW to record levels will be expanded across India.

Top Ten Tuesday: Summertime picnic spots 13 January 2015
A relaxing picnic with friends and loved ones is the perfect way to enjoy a beautiful summer’s day and New South Wales has some of the most picturesque locations to choose from.

Indian travel delegation invited to experience ‘Jhappi Time’ in Sydney and NSW 13 January 2015
The success of an online tourism campaign showcasing Sydney and the Australian State of New South Wales (NSW) will be expanded onto television screens across India to encourage more people to experience the beauty of NSW for themselves.