11 October 2011
Welcome to Destination NSW
Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.
Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.
This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites visitnsw.com or sydney.com.
Sydney welcomes first Xiamen Airlines flight today
30 November 2015
Sydney and NSW will receive a significant tourism boost from thousands of Chinese visitors, as the first Xiamen Airlines flight arrived in Sydney today.
NCAA College Football heading to Sydney
29 November 2015
Sydney has secured one of the hottest codes in sport in an Australian first next year, with University of California set to play the University of Hawaii in the opening round of the 2016 National Collegiate Athletic Association (NCAA) Division One College Football Championships.
Industry praised at 2015 NSW Tourism Awards
27 November 2015
The achievements of the State’s tourism industry were celebrated last night during a special ceremony at Dockside Pavilion to mark the 2015 NSW Tourism Awards.
NSW Government signs agreement with Xiamen Airlines to boost visitor numbers from China
25 November 2015
NSW is the first state in Australia to sign a Memorandum of Understanding (MOU) with Chinese carrier Xiamen Airlines to attract even more visitors from China.
Sydney’s Summer of Blockbusters
24 November 2015
This Summer, Sydney will host five exclusive blockbuster art exhibitions including the world premiere of Art of the Brick: DC Comics, Trailblazers: Australia’s 50 Greatest Explorers, The Greats: Masterpieces from the National Galleries of Scotland and Grayson Perry – My Pretty Little Art Career, both part of the Sydney International Art Series; and Collette Dinnigan: Unlaced.
Steven Gerrard to lead Liverpool FC legends in Sydney
24 November 2015
Steven Gerrard will headline Liverpool FC’s Official Legends football team against a team of Australian football legends at ANZ Stadium on Thursday, 7 January 2016.
Explore Sydney like a superhero this summer
20 November 2015
To celebrate the world premiere of The Art of the Brick: DC Comics, the latest exhibition from renowned New York LEGO® brick artist, Nathan Sawaya exclusively at the Powerhouse Museum, Destination NSW has prepared a list of super hero thrills and adventures visitors can experience in Sydney this summer.
New air service secured for NSW Snowies
19 November 2015
Minister for Trade, Tourism and Major Events Stuart Ayres and Member for Monaro John Barilaro today welcomed the announcement that air services will commence between Sydney and the Snowy Mountains in March next year.