Skip to main content

Where the NSW visitor economy
thrivesgrowsdevelopsadvancesflourishes

Our vision is to inspire visitors to stay longer, do more and return again and again

Quick Links
Get started

Insights

Statistics and research to help NSW visitor economy businesses strengthen their marketing and business decisions.

Browse Insights

Travel to NSW

Total overnight - year ending March 2025

View report
VISITORS42.9 million
NIGHTS219.4 million
EXPENDITURE$44.2 billion

Newsroom

The latest visitor economy news, events and findings.

View Newsroom
Media release

Visitor spending hits record high in NSW

Visitor spending hits record high in NSW
Media release

NSW Government locks in ambitious plan to grow visitor economy

NSW Government locks in ambitious plan to grow visitor economy
Industry news

NSW House returns to SXSW Sydney

NSW House returns to SXSW Sydney

NSW Visitor Economy Strategy 2035

The NSW Government has launched a bold new roadmap to turbocharge the state’s visitor economy.

Learn more

Business support

Get the tools, knowledge and resources your business needs to promote NSW destinations and experiences in Australia and beyond.

View resources here
Feel NSW expo set up

NSW First

The NSW First Program helps visitor economy businesses to develop, promote and sell world-class experiences.

A person eating noodles

Marketing

Destination NSW uses marketing initiatives to drive awareness and consideration of NSW as a premier visitor and major events destination.

Indigenous Australia ceremony on stage with people sitting in the foreground out of focus

Grants & funding

Find a Destination NSW initiative, grant or funding program to help support your visitor economy business, project or community.

Events

We support and participate in a range of events to promote NSW as a premier travel and business event destination.

View events
Consumer events

Vivid Sydney

Vivid Sydney
Consumer events

SXSW Sydney 2025

SXSW Sydney 2025

Stay on top of visitor economy newsSubscribe to our newsletters

Quick links

Helpful resources from
Destination NSW

Content Library

Content Library Images, videos and editorial content showcasing destinations and experiences across Sydney and NSW.

Media Centre

Images, videos and editorial content showcasing destinations and experiences across Sydney and NSW.

Resource Hub

Destination NSW marketing resources to help with promotions, including our brand guidelines, industry toolkits, campaign logos and images.