Our Industry

11 October 2011

In this section we give a snapshot of the NSW tourism and events sector, tally up the latest economic data and connect you to the State’s extensive tourism network.

NSW is Australia’s top performing tourism state. More visitors come to NSW and stay longer and spend more than in any other state in Australia.

NSW Visitor Snapshot

Domestic Tourism: more than 96% of all visitors to NSW come from within Australia, with the majority of these coming from intrastate markets.

  • In YE June 2014 NSW received more than 26.5 million domestic overnight visitors – an increase of 6.1% over the previous year
  • The majority of visitors came from within NSW (41% from regional NSW and 28% from Sydney), followed by Victoria and Queensland (both 11%)
  • The average length of stay in NSW for domestic overnight visitors was 3.3 nights.

International Tourism: The international market is smaller, but brings tourists who stay longer and spend more in NSW.

  • In the YE June 2014 NSW received over 3.1 million international visitors – an increase of 6.6% from the previous year
  • The State’s largest international source markets were:
    1. China (13.6%)
    2. New Zealand (12.6%)
    3. United Kingdom (10.9%)
    4. USA (10.2%)
  • The average length of stay for international visitors was 24.0 nights.

Tourism Forecasts

Tourism Research Australia provides forecasts of international and domestic visitors, nights and expenditure for Australia, as well as outbound departures from Australia.

International visitors to Australia are expected to increase at an average annual rate of 4.5% over the 2012/13 - 2022/23 period with an estimated reach of 9.6 million in 2022/23. The fastest growing purpose of travel for international visitors is Holiday, with an average annual growth rate of 5.1%.

Over the next decade (though to 2022-23), Tourism Research Australia expects the biggest average annual growth in inbound tourism from China (8.2%), Malaysia (6.9%), India (6.4%) and Singapore (6.0%).

Source: Tourism Forecasts (Autumn 2014); National Visitor Survey (June 2014); International Visitor Survey (June 2014), Tourism Research Australia

More Information

Latest quarterly NSW tourism data and additional research and analysis

Economic Value of NSW Tourism and Events