Our Industry

11 October 2011

In this section we give a snapshot of the NSW tourism and events sector, tally up the latest economic data and connect you to the State’s extensive tourism network.

NSW is Australia’s top performing tourism state. More visitors come to NSW and stay longer and spend more than in any other state in Australia.

NSW Visitor Snapshot

Domestic Tourism

In YE June 2016 NSW received more than 28.8 million domestic overnight visitors – an increase of 5.1% over the previous year.

  • The majority of visitors came from within NSW (38.4% from Regional NSW and 27.5% from Sydney), followed by Queensland (12.6%) and Victoria (11.7%).
  • The average length of stay in NSW for domestic overnight visitors was 3.2 nights.

International Tourism

In the YE June 2016 NSW received over 3.6 million international visitors – an increase of 10.3% from the previous year.

  • The State’s largest international source markets were:
    • China (17.5%)
    • New Zealand (11.3%)
    • USA (10.7%)
    • United Kingdom (9.9%)
  • The average length of stay for international visitors was 23.8 nights.

Tourism Forecasts

Tourism Research Australia provides forecasts of international and domestic visitors, nights and expenditure for Australia, as well as outbound departures from Australia.

International visitor arrivals are forecast to increase 9.3 per cent to 7.8 million in 2015–16 while the 10-year average growth rate is forecast at 5.6 per cent, with arrivals expected to reach 12.3 million by 2024–25.

Over the next decade (2014-15 to 2024-25), the international markets that are expected to deliver strong growth per annum include China (up 13.0 per cent), India (up 8.2 per cent), Malaysia (up 5.0 per cent), United States (up 4.9 per cent), Hong Kong (up 4.8 per cent), Singapore (up 4.5 per cent), Indonesia (up 4.2 per cent) and South Korea (up 4.2 per cent).

Tourism Forecasts (July 2016), Tourism Research Australia (TRA)
National and International Visitor Surveys YE June 2016, TRA

More Information

Latest quarterly NSW tourism data and additional research and analysis

Economic Value of NSW Tourism and Events

Latest Tourism Forecasts