Our Industry

11 October 2011

In this section we give a snapshot of the NSW tourism and events sector, tally up the latest economic data and connect you to the State’s extensive tourism network.

NSW is Australia’s top performing tourism state. More visitors come to NSW and stay longer and spend more than in any other state in Australia.

NSW Visitor Snapshot

Domestic Tourism: more than 96% of all visitors to NSW come from within Australia, with the majority of these coming from intrastate markets.

  • In YE December 2013 NSW received more than 25.7 million domestic overnight visitors – an increase of 3.7% over the previous year
  • The majority of visitors came from within NSW (41.2% from regional NSW and 27.2% from Sydney) followed by Victoria (10.9%) and Queensland (10.3%)
  • The average length of stay in NSW for domestic overnight visitors was 3.3 nights.

International Tourism: The international market is smaller, but brings tourists who stay longer and spend more in NSW.

  • In the YE September 2013 NSW received almost 3 million international visitors – an increase of 5.8% from the previous year
  • The State’s largest international source markets were:
    1. China (13.8%)
    2. New Zealand (13.0%)
    3. United Kingdom (10.7%)
    4. USA (9.9%)
  • The average length of stay for international visitors was 23.4 nights.

Tourism Forecasts

International visitors to Australia are expected to increase at an average annual rate of 4% over the 2012/13 - 2022/23 period to reach 8.4 million in 2021/22.

Presently, NSW’s fastest growing market is Malaysia, followed by Singapore and China. China is also the largest contributor of visitor nights (16.1%) and expenditure (20.5%) to NSW.

The Indian market now ranks as number 11 in NSW’s list of top international source markets but is number 7 in terms of its share of NSW visitor nights. Although still developing off a base of approximately 70,000 per annum, Indian visitors have one of the longest lengths of stay in NSW (44.8 nights).

The Tourism Research Australia (TRA) expects inbound tourism to Australia from China to increase at an annual average growth rate of around 7.1% between 2012/13 - 2022/23. Indian visitor arrivals are expected to increase at an annual average growth rate of 7.3% - the highest of all inbound markets.

Source: Tourism Forecasts (Spring 2013) and National & International Visitor Survey (June 2013), Tourism Research Australia

More Information

Latest quarterly NSW tourism data and additional research and analysis

Economic Value of NSW Tourism and Events