The NSW Government established the Visitor Economy Taskforce to develop a strategy to double overnight visitor expenditure to NSW by 2020. The Taskforce is one of six established to develop strategies to position key sectors of the NSW economy for growth.
The Visitor Economy Taskforce members were Russell Balding, AO, the Hon. Bruce Baird AM, John King OAM and Sandra Chipchase, CEO of Destination NSW.
Members of the public and industry were encouraged to contribute to the development of the work of the Visitor Economy Taskforce by providing submissions and comments through the NSW Government’s Have Your Say website. Consultation meetings were also held in Sydney and regional NSW.
The Visitor Economy Taskforce’s recommendations, in their final report, were released to the public in August 2012.
The report recommended actions to be taken by the NSW Government in partnership with industry to achieve the Government’s target of doubling overnight visitor expenditure to NSW by 2020.
On 19 December 2012, the NSW Government issued the Visitor Economy Industry Action Plan in response to the recommendations of the Final Report of the Visitor Economy Taskforce.
In developing the Plan, the NSW Government has considered the suitability and feasibility of each recommendation of the Final Report of the Visitor Economy Taskforce in consultation across Departments to enable a whole-of-government approach. The Visitor Economy Industry Action Plan outlines the actions for achievement by industry and Government in partnership.