Accredited Visitor Information Centres

16 October 2014

Accredited Visitor Information Centres (AVICs) are recognisable by their branding with the accredited logo.

Only AVICs are able to display the exclusive ‘i’ sign, which serves to guarantee quality service and reliable information. Extensive marketing and promotion of the branding ensures visitors to New South Wales recognise AVICs and the values they represent.

Find out more about Accredited Visitor Information Centres in New South Wales.

About accreditation

Accreditation is a process designed to establish and continually improve industry standards for conducting a tourism business. It aims to assist every AVIC to improve the way it operates to meet the increasing demands of domestic and international consumers and stakeholders.

How accreditation helps you

Accredited Visitor Information CentreAccreditation provides consumers and the industry with an assurance that an AVIC is committed to quality business practice and professionalism. The primary focus is to ensure that standards of service delivery meet and, where possible, exceed the visitors expectations.

The NSW AVIC Network bands together Accredited Centres that show a commitment to continuous improvement and customer satisfaction, providing all consumers and travellers with an assurance of delivering quality products and services.

AVICs make a significant economic contribution to tourism in New South Wales, particularly in regional areas, by providing information to visitors that encourages them to stay longer, spend more money, experience more attractions and revisit a region. They also create significant social benefits, as many rely heavily on a volunteer workforce and operate as an important community facility.

AVIC Graphic Standards Guidelines

As the ‘i’ logo is a registered trademark, there are guidelines for its use.  Accredited Visitor Information Centres may use the trademark at any time, for any use, as long as the use is in keeping with the guidelines.

AVIC Graphic Standards Guidelines. (2MB)

How to become an AVIC

For further information and to receive the appropriate application forms, please contact:

NSW AVIC Program Manager

The Tourism Group
PO Box 401
Samford  4520


Training boost for visitor centre staff

More than 500 staff who work in Visitor Information Centres across NSW will be trained in the latest customer service techniques thanks to a NSW Government program to help promote regional NSW.

The NSW Government will roll out a series of new training workshops for Visitor Information Centre staff in more than 22 locations across rural and regional NSW.

The workshops were developed by Destination NSW, in collaboration with TAFENSW.

The program will commence on 25 July with the opening workshop in Sydney, and will run until December this year.

For further details please email:

The full workshop calendar is listed below:

Date of Workshop Host VIC
Friday 25 July 2017 Sydney
Monday 31 July 2017 Murwillumbah
Tuesday 8 August 2017 Raymond Terrace
Friday 11 August 2017 Parkes
Wednesday 16 August 2017 Goulburn
Tuesday 22 and Wednesday 23 August 2017 Wagga Wagga
Wednesday 30 and Thursday 31 August 2017 Tamworth
Wednesday 13 September 2017 Scone
Tuesday 19 September 2017 Cobar
Tuesday 17 October 2017 Merimbula
Thursday 19 October 2017 Dubbo
Monday 23 October 2017 Springwood
Thursday 26 October 2017 Nowra
Tuesday 31 October 2017 Cessnock
Friday 3 November 2017 Shellharbour
Wed 8 Nov 2017 Bathurst
Tuesday 14 November 2017 Bellingen
Thursday 16 November 2017 Griffith
Monday 20 November 2017 Port Macquarie
Wednesday 22 November 2017 Lismore
Thursday 23 November 2017 Ballina
Tuesday 28 November 2017 Broken Hill