Destination Visitor Survey Program

24 July 2012

The Destination Visitor Survey (DVS) program provides the opportunity for regional destinations to undertake research specific to their area. The projects provide high quality, flexible, cost effective and timely research to assist destination managers. Findings include information about visitors’ expectations, their activities in the destination and if they plan to return.The specific aims of the program are to:

  • Provide robust evidence based research which will enable informed decisions and support the establishment and/or review of Destination Management Plans.
  • Provide industry satisfaction benchmarks against which destinations can assess their performance.
  • Facilitate strong linkages to the commercial sector by dissemination of industry ready Visitor Profile and Satisfaction (VPS) survey reports (a practical resource for tourism operators).

Tourism Research Australia manages the DVS program with input from the State Tourism Organisations, local tourism organisations and/or local councils.

The research conducted within the DVS program is split into two streams: Visitor Profile and Satisfaction program (VPS) and Strategic Regional Research program (SRR).
More information on Destination Visitor Surveys

Visitor Profile and Satisfaction reports

The following Visitor Profile and Satisfaction projects were conducted from 2008 in NSW:

Albury Wodonga
Batemans Bay
Broken Hill
Coffs Coast
Greater Port Macquarie
Hunter Valley Wine Country
Lord Howe Island
Sapphire Coast


Strategic Regional Research Reports

Visitor information servicing in New South Wales June 2016
New South Wales Regional Tourism Satellite Account 2014-15
Food and Wine Tourism in NSW (January 2015)
Visitor dispersal from Sydney to regional NSW (November 2012)
Consumer perceptions of the Snowy Mountains as a holiday destination (November 2010)
Greater Blue Mountains natural attractions project (September 2009)
Fly-drive opportunities for the NSW North Coast (2006)