NSW Region Map
- Megalong Valley
- The Entrance
- Barrington Tops
- Hunter Valley
- Lake Macquarie
- Port Stephens
- Jervis Bay
- Batemans Bay
- Great Lakes
- Port Macquarie
- South West Rocks
- Coffs Harbour
- Byron Bay
- Tweed Heads
New England North West
- Glen Innes
- Wagga Wagga
- Broken Hill
- Lightning Ridge
- White Cliffs
Sydney and Surrounds
- Palm Beach
- Wisemans Ferry
Destination NSW prepares several reports, snapshots, fact sheets and statistical tables based on Tourism Research Australia’s International Visitor Survey (IVS) and National Visitor Survey (NVS) results.
The IVS interviews 40,000 departing short-term international travellers to Australia aged 15 years and over. The survey is conducted in the departure lounges of the eight major Australian international airports including Sydney airport. The NVS interviews 120,000 Australian residents aged 15 years and over. The survey is conducted through mobile phone and landline telephone interviewing.
There have been several revisions to the IVS and NVS through the years as summarised in the linked document below, the latest being the change in the NVS methodology from January 2014 and the revision in the IVS time series from January 2005. Care should be taken when comparing current NVS results with those prior to January 2014.
Changes to IVS and NVS data (PDF 63 kb)
NSW State Visitor Statistics
NSW continues to be the number one State for total visitor nights, visitor numbers and visitor expenditure.
NSW Tourism Performance Scorecard June 2016 (PDF 302 kb)
NSW Visitation Infographic September 2016 (PDF 159 kb)
International and Domestic Dashboard September 2016 (PDF 87 kb)
Travel to NSW Snapshot September 2016 (PDF 304 kb)
Travel to NSW Time Series September 2016 (PDF 423 kb)
Domestic Visitor Statistics
Domestic visitor statistics are sourced from Tourism Research Australia’s National Visitor Survey (NVS). From January 2014, Tourism Research Australia changed the NVS methodology with the introduction of half mobile phone and half fixed-line interviewing to reflect the growth in mobile phone only households. Previously the NVS was conducted on landline telephone only. This change represents a break in time series. Care should be taken when comparing NVS results with those prior to January 2014.
Further changes may have also impacted results, including the revision of population estimates following the Australian Bureau of Statistics 2011 Census and re-based Estimated Resident Population (used to weight survey results). For more information on the NVS methodology changes please see tra.gov.au
In recent quarters, there appears to have been some unreasonably high growth rates for some data items in the National Visitor Survey (NVS), particularly around business trip estimates. Tourism Research Australia is currently investigating the issue. In the meantime, we advise using NVS data for the relevant time periods with caution until further notice
NSW Domestic Visitation Infographic September 2016 (PDF 376 kb)
Domestic Travel to NSW (NVS) Snapshot September 2016 (PDF 358 kb)
Full National Visitor Survey (NVS) Report
International Visitor Statistics
International visitor statistics are sourced from Tourism Research Australia’s International Visitor Survey (IVS). The Australian Bureau of Statistics changed the methodology for the Overseas Arrivals and Departures (OAD) data and the revised OAD time series. As the IVS data are weighted to the OAD data, Tourism Research Australia adjusted the IVS time series from January 2005 to reflect changes to the OAD. This change represents a break in the OAD and IVS time series.
NSW International Visitation Infographic Sep 2016 (PDF 408 kb)
International Travel to NSW (IVS) Snapshot Sep 2016 (PDF 505 kb)
Full International Visitor Survey (IVS) report
Outbound Travel Statistics
Outbound Travel Snapshot December 2015 (PDF 211 kb)
Purpose of Visit Statistics
These snapshots are produced on an annual basis.
Holiday Travel to NSW Snapshot December 2015 (PDF 185 kb)
Business Travel to NSW Snapshot December 2015 (PDF 188 kb)
Sydney tourism statistics - Domestic and international tourism statistics for Sydney tourism.
Regional tourism statistics - Domestic and international tourism statistics for NSW tourism regions.
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