The NSW Government’s Visitor Economy Strategy 2030 provides a roadmap to support all industries involved in the visitor economy to thrive and grow in the future.

Investment in sporting and cultural and business events plays a key role in positioning Sydney and NSW as the events capital of the Asia-Pacific, drive visitation and enhance the social wellbeing of NSW residents.

Leisure events

In the year ended June 2023, domestic overnight leisure event visitors stayed approximately 5.8 million nights in NSW - 31 per cent in Sydney and the rest in regional NSW. They spent an estimated $2.5 billion in NSW, with 42 per cent spent in Sydney.

Source: National Visitor Survey, Year Ended June 2023. Tourism Research Australia.

Business events

In the year ending June 2023 there were 139,000 domestic overnight and international conference visitors to regional NSW, who stayed 352,800 nights and spent $139.3 million.

Their average spend per night was $395 and their average length of stay was 2.5 nights.

In the year ending June 2023 there were 133,700 domestic overnight conference visitors to regional NSW, who stayed 305,900 nights and spent $130.4 million. Their average spend per night was $426.

In the year ending June 2023 there were 5300 international conference visitors to regional NSW, who stayed 46,900 nights and spent $8.9 million. Their average spend per night was $189.

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