Our Board

11 October 2011

Destination NSW is governed by an independent chairman and a Board of Management.

The Minister directs Destination NSW in accordance with the Destination NSW Act 2011 and the NSW Government is represented on the Board by the cluster Secretary.

Board Member Details

Christine McLoughlin AM (Chairman)


Christine McLoughlin AM is a highly respected company director and accomplished business leader, having held various domestic and international executive positions in a range of industries spanning financial services, telecommunications, education, government and not for profit spheres. Christine has also served on the boards of prominent ASX50 companies for the past 12 years, including Chairman of Suncorp Group, a position she has held since September 2018.

Christine prides herself on establishing strong stakeholder relationships and is recognised for her achievements in bringing people together to address issues relating to community inclusion, education, health and technology.

Christine is also a Director of listed company Cochlear Limited, Chancellor of the University of Wollongong, Chairman and Co-founder of Minerva Network reflecting her passion for sport and the role it plays in connecting communities. In December 2021 Christine was elected Chairman of the “Game Changers” Ministerial Advisory Council, reporting to the Minister for Sport, which provides strategic advice to accelerate change by leveraging increased investment for women in sport. Christine is a Fellow of the Australian Institute of Company Directors and a member of Chief Executive Woman.

Previous board roles include Chairman Venues NSW, Director nib Holdings Limited, Spark Infrastructure, Whitehaven Coal Limited, the Victorian Transport Accident Commission, The Smith Family and McGrath Foundation. In September 2021 Christine retired as the Australian private sector representative to the G20 EMPOWER Council, focused on the empowerment and progression of women’s economic representation across the globe as part of the G20.

In June 2021, Christine was awarded a Member of the Order of Australia in the Queen’s Birthday Honours for her services to business, the not-for-profit sector and women.

Russell Balding AO (Deputy Chair)

BBus, DipTech (Comm), FCPA, MAICD

Russell Balding is Chairman of Racing NSW, a Director of Racing Australia Limited, a Director of The Trust Company (Sydney Airport) Limited and a Member of the NSW Crown Land Taskforce.

Russell served on the Board of Cabcharge Australia Limited for over five years, including as its Chairman for over two years.

Previously, Mr Balding Chaired the Visitor Economy Taskforce, established by the NSW Government to develop a tourism and events strategy to double overnight visitor expenditure to NSW by 2020. Russell also served on the Board of the former NSW Government tourism body, Tourism NSW.

In June 2011, Russell retired as Chief Executive Officer of the Sydney Airport Corporation after a five year appointment where he oversaw the continued growth and commercial success of Australia’s National Gateway Airport.

Russell is a former Managing Director of the Australian Broadcasting Corporation (ABC). Prior to joining the ABC, Russell was Director of Finance at the NSW Roads and Traffic Authority.

Russell holds a Diploma in Technology (Commerce) and a Bachelor of Business. Russell is a member of the Australian Institute of Company Directors, a Fellow of CPA Australia and a past State President of that organisation. Russell was awarded an Order of Australia in January 2007.

Amy Brown


Amy Brown is currently the Secretary of the Department of Enterprise Investment and Trade (DEIT), as well as the Chief Executive Officer of Investment NSW. She is passionate about enabling access to opportunities for individuals via a strong economy, healthy communities, and high-quality government services. Amy also believes in the power of partnership between Government, the private sector, NGOs and educational institutions to drive outcomes and deliver value for taxpayers.

Prior to becoming Chief Executive Officer of Investment NSW, Amy was Deputy Secretary and head of the Strategy and Delivery Group at the Department of Premier and Cabinet – responsible for providing expert commercial, strategic and economic advice to the Premier on major and complex whole-of-government policies, programs and projects.

Amy has also been a Partner in the Sydney office of PwC’s Infrastructure and Urban Renewal Business, worked in infrastructure finance at NSW Treasury and as an infrastructure lawyer in a number of top tier law firms.

Steve Cox


Steve Cox is the Chief Executive Officer of Destination NSW, the state’s tourism and major events agency and the owner, manager and producer of Vivid Sydney.

Prior to joining Destination NSW in May 2020, Steve was the Managing Director of Dymocks Retail for eight years where he launched several high-growth business channels for the company. Before serving Dymocks, Steve held senior roles in the fashion sector with David Jones and the Specialty Fashion Group. Steve holds an MBA with Macquarie University – Graduate School of Management and was a member of the Business Advisory Council for Greenfleet, a leading environmental not-for-profit organisation.

As a passionate and energetic champion for Sydney and regional NSW, Steve’s focus is spearheading the strategic direction of Destination NSW including the review of the Visitor Economy Industry Action Plan 2030 to ensure NSW is the world’s most successful tourism and events destination.

Rebekah Horne


Rebekah’s track record, experience and reputation for strategic insight and entrepreneurial vision have helped shape a globally successful career in the technology, telco and media sectors. Rebekah has a deep understanding and experience of delivering significant digital transformation projects. Recent organisations include the National Rugby League and Network Ten.

Rebekah currently holds the role of Country Director Content Services, Apple.

Rebekah is a fan of most sports and is particularly passionate about the role of sports in regional communities. Rebekah is a proud South Sydney Rugby League Football Club supporter.

In 2015 Rebekah completed the Directors Course through the AICD and has held multiple board roles including non-executive director roles at GXL Limited and Oasis.com. Rebekah was Chairman of e-commerce platform Our Deal.

Rebekah has also held digital advisory roles at the National Museum of Australia and Australian Sports Commission.

Rebekah holds a Bachelor of Business and is finalising an MBA in Technology from UNSW.

Sally Loane

BA (English, Politics, Journalism)

Sally is an experienced non-executive director and business leader in financial services, media, and corporate affairs. From 2014-2021 Sally was the Chief Executive Officer of the Financial Services Council, the peak industry organisation developing policy for superannuation funds, fund managers, life insurance and advice licensees.

Sally is a Director of Chubb Australia, Venues NSW, and Pankind, the Australian Pancreatic Cancer Research Foundation. She is on the Advisory Board of Orizontas, a boutique corporate advisory consultancy specialising in political, market, reputational and climate risk. She is an ambassador for Business Events Sydney and a member of Chief Executive Women.

Her first career was in the media, where she spent 25 years as a broadcaster and journalist across ABC radio, commercial television and leading newspapers. Sally is also a published author. As a senior executive at Coca-Cola Amatil for nine years, she wrote the company’s first ESG report and developed strong skills in reputation management.

A long-time supporter of the community and charity sectors, Sally is a Governor of the Cerebral Palsy Research Foundation and patron of Lou’s Place, a women’s refuge. She was the first female director of Waratahs Rugby in the organisation’s 135 year history; a Director of SCEGGS Darlinghurst, and chaired the Salvation Army’s Sydney East Doorknock Appeal from 2008-2011. She mentors women through McCarthy Mentoring, the Minerva Network and the Superstars of STEM program, and serves on the corporate advisory board of the NSW Council for Women’s Economic Opportunity and is a member of the NSW Domestic and Family Violence and Sexual Assault Corporate Leadership Group.

Anne Loveridge

BA Joint Hons, FCA, GAICD

Anne is a highly experienced company director and business leader. Anne has served as a board member for highly regulated ASX listed organisations in financial services and health sectors as well as at arts related NFP entities, including National Australia Bank, nib Health Fund, Platinum Asset Management and Bell Shakespeare Company.

Anne brings extensive experience in people leadership and remuneration as well as audit, risk, regulatory compliance and finance skills to her governance roles.

Anne has over 30 years’ experience in business. Prior to becoming a non-executive director, Anne was Deputy Chairman & Senior Partner at PwC, and leader of the financial services audit and risk practice.

Anne has always championed the role of leadership and culture in successfully navigating change, in particular as organisations seek to transform through digital and technological innovation.

Anne has a passion for the arts, and the role the arts and culture sector plays in bringing diverse communities together with shared interests, and how it provides a lens to reflect on the things that we, as society and communities, value.

Anne is a Fellow of the Institute of Chartered Accountants in Australia, a Graduate of the Institute of Company Directors, a Member of Chief Executive Women and of International Women’s Forum in Australia. Anne holds a Bachelor of Arts in French and Economics (Joint Honours) from the University of Reading (UK).

Rod McGeoch AO


Rod McGeoch was the leader of Sydney’s successful Olympics 2000 bid. He is an Officer of the Order of Australia. He is also Chairman of BGP Holdings Plc, Chairman of Vantage Private Equity Growth Limited, Chairman of Chubb Insurance Australia Ltd, Chairman of SureVision, Director of Corporacion America International S.A.R.L., Director South Cone Foundation and Deputy Chairman of Venues NSW.

In March 2020 Mr McGeoch was appointed Chairman of the Australian Advisory Committee of the technology company 99 Technology. In mid-2020 he was appointed to the board of TOGOV Pty Ltd, a company specialising in procurement for other governments and agencies in various countries of the world. He was appointed Chairman of Australia Media Co (AMC) on July 2020.

Mr McGeoch is a former Chairman of the Committee for Sydney and plays a leading role in a variety of cultural, community and welfare organisations. He was also President of the Law Society of New South Wales and Director of Ramsay Health Care Limited. He has published two best-selling books: McGeoch and The Bid.

The Hon. George Souris AM

BEc, Dip Fin Mangt, FAIM, FCPA

George Souris is a highly experienced former NSW Minister responsible for a wide range of portfolios, including tourism and major events, and the management of large Government departments. He is a former Minister for Finance and was responsible for the State’s privatisation and business reform agenda, including the Government Insurance Office by public float, the State’s Southern irrigation districts, and Land & Water Conservation.

George retired from the NSW Parliament in 2015 after 27 years of elected Parliamentary representation for the Upper Hunter Valley of NSW. He was Parliamentary Leader of the National Party. Prior to entering Parliament, he served seven years as an elected Councillor of Singleton Shire Council and was its Deputy President.

In his former capacity as Minister for Tourism, Major Events, Hospitality, Racing and the Arts, George was responsible for creating Destination NSW and establishing the Visitor Economy Taskforce. George was also tasked with developing a strategy to double overnight visitor expenditure in NSW. The strategy, and its various iterations, continues to be implemented by the current Government. He was responsible for the Government’s liquor and gaming regulation and was previously responsible for the NSW TAB and for creating the current form of Racing NSW.

George is the President of the State Library Council of NSW and is a Director of the Board of Racing NSW. He is an honorary Director of the Board of Business Events Sydney Ltd as Destination NSW’s representative and is Chairman of the NSW Mine Safety Council. He is trustee of the Sydney Cricket Ground Heritage Trust. He was made a Member of the Order of Australia in June 2016.

He serves the boards of the Australian Rugby Foundation, the Australian Film Institute and the Sir Earle Page Memorial Trust.

Before entering Parliament, George was a partner, in public practice, of an accounting firm in the Hunter Valley where he lives.

George is a former representative rugby player representing the Australian U23 rugby team, Australian Universities and NSW Country. He was awarded a University Sports Blue.