Destination NSW increases awareness, consideration and conversion of Sydney and regional NSW as holiday destinations via a range of marketing initiatives.

Feel New visitor brand

‘Feel New’ is the NSW visitor brand underpinning Destination NSW’s marketing activity across Sydney and regional NSW. The Feel New brand celebrates the unparalleled experience of travelling throughout the state.

Consumer marketing

The Consumer Marketing team delivers a range of marketing initiatives to drive awareness and visitation to Sydney and NSW.

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