Feel New visitor brand
‘Feel New’ is the NSW visitor brand underpinning Destination NSW’s marketing activity across Sydney and regional NSW. The Feel New brand celebrates the unparalleled experience of travelling throughout the state.
Marketing
Destination NSW increases awareness, consideration and conversion of Sydney and regional NSW as holiday destinations via a range of marketing initiatives.
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Feel New in Sydney
The Feel New In Sydney campaign is the next chapter of Destination NSW's Feel New brand platform. It aims to tap into cultural moments, sparks conversation and inspires people to see the city through a new lens.
Feel New Regional Marketing Program
The Feel New Regional Marketing Program showcases unique stories, landscapes and experiences from across the state.
Find Your Path on a NSW Great Walk
Delivered by Destination NSW and the National Parks and Wildlife Service, the campaign encourages visitors to explore multi-day walks.
Consumer marketing
The Consumer Marketing team delivers a range of marketing initiatives to drive awareness and visitation to Sydney and NSW.
Marketing programs
Destination NSW delivers domestic and international marketing programs targeting key travel markets to drive awareness and consideration of our destinations and increase visitation to Sydney and regional NSW.
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Destination NSW