Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of tripling expenditure within the State’s visitor economy by 2030.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

7 December 2023

Australian producer Michael Cassel today joined original Broadway producers Lia Vollack, John Branca and John McClain to announce that the Tony Award-winning Broadway hit MJ will make its Australian premiere at the Sydney Lyric Theatre in February 2025, marking a significant moment for Sydney’s vibrant arts and cultural scene.

Ahoy Sydney: Sir Richard Branson welcomes Virgin Voyages to Australia from Sydney's iconic Sydney Harbour Bridge
5 December 2023

History was made as Virgin Voyages – Sir Richard Branson’s multi, award-winning cruise line – sailed into Sydney today ahead of the highly anticipated inaugural summer sailing season. 

Sydney Marathon passes 2023 AbbottWMM candidate assessment
28 November 2023

The Sydney Marathon presented by ASICS is proud to announce that the event has advanced to the second stage of the candidacy process for the prestigious Abbott World Marathon Majors (AbbottWMM). The Sydney Marathon was assessed by an international delegation from AbbottWMM during the event in September, and was judged to have met the second year candidacy criteria.

Australian Superbike Championship back under lights at Sydney Motorsport Park in 2024
24 November 2023

Following the incredibly successful Night Race in the 2023 mi-bike Motorcycle Insurance Australian Superbike Championship presented by Motul (ASBK) at Sydney Motorsport Park, Australia’s fastest riders will return to the world-class Sydney venue for more of the same electrifying action in 2024.

Christian Wilkins and Bridget Hustwaite to host ARIA Red Carpet Diamond Edition by Toblerone | Rhys Nicholson to host for Stan on the red carpet and backstage with Bridget Hustwaite
13 November 2023

Kicking off the festivities on the 2023 ARIA Awards Red Carpet Diamond Edition by Toblerone, will be model and actor, Christian Wilkins and music presenter, author and podcaster, Bridget Hustwaite.

It's time for our future: Sydney Gay and Lesbian Mardi Gras reveals dazzling 2024 program
13 November 2023

The iconic Sydney Gay and Lesbian Mardi Gras Festival returns from 16 February to 3 March 2024, charging into our future with its biggest and boldest program in years.