Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of tripling expenditure within the State’s visitor economy by 2030.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

NSW hits the accelerator on securing Supercars events across the state
NSW continues to reinforce its profile as a globally renowned destination for motorsport, with the NSW Government supporting a number of key events as part of a new long-term agreement with Supercars Australia.

Tickets on sale now for hundreds of Great Southern Nights gigs
More than 2,500 artists and 300-plus live music venues across NSW are primed for the Australian-first music event, Great Southern Nights, with tickets for over 900 gigs now on sale.

Australian Fashion Week to return in 2021, new title sponsor secured
Australian Fashion Week will return next year with a new title sponsor, Afterpay, supporting delivery of the world-class event at Sydney’s Carriageworks.

Vivid Sydney 2021 dates released, work begins on Vivid Light
The largest celebration of light, music and ideas in the Southern Hemisphere – Vivid Sydney – will return from 6 to 28 August 2021.

Scholarships to upskill event managers in Regional NSW
The NSW Government will fund 12 Diploma of Event Management scholarships to help upskill and create more job opportunities for those living in regional communities across the state.

Government funding boost for Australian Surf Rowers League Open
Australia’s biggest surf boat racing event will return to the shores of NSW for another three years, thanks to a funding boost from the NSW Government.

Time to explore NSW – rebooting tourism in 2020
The NSW Government is calling on all Sydneysiders and NSW residents to be a COVID safe tourist in their own backyard and support local businesses by booking tours and visiting attractions.

All work and no play? Time to take a Sydney ‘Playcay’
Sydney residents are being called upon to support their Harbour City by making time for “play” and booking an overnight city stay to experience everything the city still has to offer, right on their doorstep.

NSW Government showcases Sydney through ATC partnership
The NSW Government has partnered with the Australian Turf Club (ATC) for the esteemed Everest Carnival to create new opportunities to promote NSW and Sydney as the leading destination for major events and lifestyle experiences.

NSW accommodation properties shine on Hotels by Design
Eight NSW accommodation properties in Sydney, Byron Bay, Wagga Wagga, Orange and Cabarita Beach will feature on the upcoming season of Hotels by Design, airing in Australia from this Saturday.

Tickets now on sale for Australian premiere of award-winning musical Hamilton
Tickets are now on sale for the Australian premiere of Hamilton.

See the beauty of NSW through an artist’s lens: NSW Government supports Streeton
Visitors to the Art Gallery of New South Wales in Sydney will have the opportunity to see the beauty of NSW through the lens of iconic Australian Impressionist, Arthur Streeton, whose work captivated the nation from the 1880s to the 1940s.

NSW tourism champions showcased online
Sydney and New South Wales’ tourism industry champions have shared their inspiring stories in a video series that takes future holidaymakers behind the scenes to motivate them to support local when planning their next escape once non-essential travel advice is updated.