Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

NSW tourism industry breaks records
New South Wales continues to lead the nation’s tourism industry with record-breaking economic contribution and employment across the sector.

NSW scores another Australian tourism first
The ability to attract more visitors to NSW and strengthen the NSW Visitor Economy has been boosted through a new data modelling tool developed in a collaborative partnership between Destination NSW and Westpac.

Maitland and surrounds set to be showcased Australia-wide this weekend
Minister for Tourism Stuart Ayres today announced the sensational landscapes of the Maitland will be broadcast live into the homes of Australian viewers this weekend, as Channel Seven’s national breakfast program Sunrise takes to the road to explore regional NSW.

Share your creative ideas for Vivid Sydney 2020
Expressions of Interest (EOI) are now open for Vivid Sydney’s Ideas program, encouraging innovative and thought-provoking individuals and businesses around the world to submit their ideas and concepts to be part of Vivid Sydney 2020.

Vivid Sydney opens expressions of interest for Vivid Light 2020
Expressions of Interest (EOI) are now open for Vivid Sydney 2020 providing creatives around the world with the opportunity to submit their ideas and concepts for Vivid Light next year.

Orange set to star across Australia on Studio 10
Minister for Tourism Stuart Ayres today announced the Central West will be on show this week, with some of the greatest tourism attractions and foodie hot spots set to feature in a special episode of the popular morning television talk show, Studio 10.

NSW flying high with new Qantas partnership
The NSW Government has signed its third major consecutive marketing partnership with Australia’s flagship airline, Qantas. The three-year deal is worth more than $24 million and aims to promote Sydney and regional NSW around the world as must-visit destinations.

Vivid Sydney Creative Director calls time
The Vivid Sydney Festival Creative Director, Ignatius Jones AM, is taking a break from his role with Vivid Sydney.

Family friendly prices for the T20 World Cup
Cricket’s T20 World Cup will put families closer to the action next year, with the Men’s tournament ticket prices released today.

Discover the treasures of the NSW Central West
Feel immersed in the age-old craft of truffle hunting in a new highlights reel, designed to capture the unique wonders of the NSW Central West.

Rugby League World Cup Nines set for spectacular show
Excitement is building for the first Rugby League World Cup 9s with the tournament pools and first tickets released today.

Support our Wallaroos seal two Test Series against Japan
The Buildcorp Wallaroos will be looking to make it two-from-two when they play Japan tonight at North Sydney Oval.

Sydney drives record tourism for regional NSW
Sydneysiders are driving tourism in regional NSW, with record visitor numbers, visitor nights and tourism related expenditure revealed in the latest industry survey.