Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of tripling expenditure within the State’s visitor economy by 2030.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

Sydney scores crucial FIFA World Cup qualifier
25 January 2022

Sydney will host a must-win match between the Socceroos and Japan on Thursday 24 March, with qualification for the 2022 FIFA World Cup on the line for both nations.

The NSW Government, through its tourism and major events agency Destination NSW, has partnered with Football Australia to secure the vital match, with Australia currently sitting just behind Japan in their World Cup qualification group.

Minister for Tourism and Sport Stuart Ayres said Sydney had kicked another goal for international sport as the nation’s sporting events capital.

6 January 2022

Sydney’s Cahill Expressway was transformed into a world-class stage for the free, outdoor five-day entertainment and cultural celebration ELEVATE Sydney.

NSW riding high on wave of surfing tourism
17 December 2021

A new three-year partnership between the NSW Government and Surfing NSW will showcase the state’s stunning coastline to the world through the NSW Pro Surf Series.

Sydney New Year’s Eve – it’s going to be a cracker
9 December 2021

Sydney will ring out the old and ring in the new with a cracking night of celebrations this New Year’s Eve.