Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

Aussies opt for regional NSW over Gold Coast
Rural and regional NSW has overtaken regional Queensland, which includes the Gold Coast, in visitor expenditure for the first time, according to the latest National Visitor Survey (NVS).

Sydney scores musical trifecta
NSW has once again demonstrated it is the home of musical theatre, with the ultimate trifecta of blockbuster productions secured to open in Sydney.

New training on offer for NSW tourism industry
Tourism businesses across NSW will be offered workshops to help develop promote and sell their products to visitors from across Australia and the world.

Tutankhamun blockbuster to star in revamped Australian Museum
The Australian Museum is set to host the extraordinary Tutankhamun: Treasures of the Golden Pharaoh blockbuster exhibition thanks to a $50 million refurbishment.

Up in lights – Vivid Sydney Switches On
The lights have been switched on to mark the start of Vivid Sydney, with the city’s iconic buildings becoming the spectacular canvas for vibrant projections of art and light sculptures for the next 23 nights.

Destination NSW appoints new GM
Destination NSW CEO Sandra Chipchase announced today that Ms Jan Hutton will be joining the Destination NSW team as General Manager Marketing.

Visitors flock to NSW North Coast following flood recovery campaign
The NSW North Coast experienced a boost in tourism thanks to a $300,000 NSW Government marketing campaign put in place to help support the area following devastating floods, which ripped through the region last year.

National Indigenous NAIDOC Art Fair returns to Sydney
The National Indigenous NAIDOC Art Fair will return to Sydney across two days in 2018, with the event set to kick off celebrations ahead of this year’s NAIDOC Week.