Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of tripling expenditure within the State’s visitor economy by 2030.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

Sydney to host 2022 Women’s Basketball World Cup
NSW Government and Basketball Australia have won the bid to host the FIBA Women’s Basketball World Cup 2022 in Sydney.

Regional Event Fund will continue to support industry
Destination NSW will continue accepting Regional Event Fund applications from event owners to support NSW communities to attract visitors and provide a boost to local businesses.

Vivid Sydney 2020 cancelled
The NSW Government today announced the cancellation of Vivid Sydney 2020 following recommendations by the Federal Government and health authorities to limit non-essential organised gatherings to less than 500 people to control the spread of the COVID-19 virus.

Best Australian music to feature in new Blue Mountains festival
A new three-day festival curating performances from The 100 Best Australian Albums is heading to the Blue Mountains.

Coffs Harbour top Aussie town for 2020
NSW north coast gem Coffs Harbour has been named’s Aussie Town of the Year, with Batemans Bay and Katoomba also in the country’s top 10 destinations to visit this year.

NSW Strengthens Trans-Tasman Ties Through New Partnership
New South Wales is set to bolster tourism from New Zealand, after the NSW Government through Destination NSW signed a fourth consecutive Memorandum of Understanding (MoU) with the nation’s flagship airline carrier, Air New Zealand.

Sydney Harbour Bridge moves into the Big Apple
Sydney’s greatest icons including the Sydney Harbour Bridge, Sydney Opera House and Bondi Beach will light up 18 storeys of screens in New York’s Times Square for the next two weeks to promote Sydney as a world-class holiday destination.

It’s Out There campaign shines spotlight on Broken Hill and the Central Darling region
Australians are being encouraged to experience ‘a different kind of outback’ in Broken Hill and its surrounds through a new marketing campaign launched by the NSW Government today.

$1 million fund for regional events now open
Regional communities – in particular those affected by bushfires and drought – can now apply for $1 million worth of grants to deliver events that attract visitors and provide an economic boost to local businesses.

Welcome to the Big Dance! Sydney officially welcomes the T20 World Cup
Minister for Women Bronnie Taylor today officially welcomed the Australian and Indian Women’s cricket teams to NSW ahead of the T20 Women’s World Cup 2020 opening match at Sydney Showground Stadium on Friday, 21 February.

NSW’s record representation at leading meetings and events exhibition
NSW’s largest ever contingent of regional conferencing venues, products and suppliers featured at Asia-Pacific’s leading trade show for the business event industry this week.

Business events to turbocharge recovery – government and industry push
An expanded partnership between the NSW Government and the tourism industry to drive even more business events in regional NSW will help turbocharge the recovery efforts by the NSW Government and industry partners.

T20 World Cup set to take over Sydney
With just a week to go until the first ball of the ICC Women’s T20 World Cup, Sydney is set for a T20 take over, with a number of fan activations taking place in the lead up to the opening match at Sydney Showground Stadium on Friday 21 February.