Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of tripling expenditure within the State’s visitor economy by 2030.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

Aussie musicians take NSW road trip to boost tourism recovery
Some of Australia’s biggest names in music including Guy Sebastian, Amy Shark and Ocean Alley are headlining a new tourism campaign encouraging Australians to support regional NSW communities by taking a road trip.

NSW Government backs the recovery of the state’s visitor economy
The NSW Government has strengthened its commitment to the state’s visitor economy, investing $200 million in the 2020-21 NSW Budget to drive visitation and visitor spending in NSW to pre-COVID levels by 2024.

Sydney puts on a show for Qantas Centenary
Sydney has commemorated Qantas Airways’ 100-year anniversary by lighting up its iconic Sydney Harbour Bridge as a larger-than-life birthday cake complete with illuminated candles that were blown out by a Qantas 787 as it did a low level overfly at 1,500 feet.

NSW invites interstate holidaymakers to take a Great Escape
NSW is inviting interstate residents to cross the border and enjoy a ‘Great Escape’ now that travel restrictions between States are soon to be lifted.

NSW Government supports COVID-safe arena concerts for Greatest Southern Nights
The NSW Government is amplifying its support for the return of live music, backing two major concerts at Qudos Bank Arena for more than 12,000 fans in total as part of Great Southern Nights.

Great Southern Nights gets the show back on the road – 1000 gigs start today
The first of more than 1000 COVID-safe gigs for the Australian-first event Great Southern Nights gets underway tonight, kicking off a month of live music across Sydney and New South Wales.

NSW Government secures another knockout sporting event for Western Sydney
The NSW Government has continued its winning streak, securing another high-profile sporting event for Western Sydney.

Sydney counts down to the premiere of PIPPIN
Excitement is building for the Australian premiere of PIPPIN next month, marking the return of large-scale musicals to Sydney theatres, creating hundreds of local creative industries jobs and restoring vibrancy to the Harbour City.

NSW hits the accelerator on securing Supercars events across the state
NSW continues to reinforce its profile as a globally renowned destination for motorsport, with the NSW Government supporting a number of key events as part of a new long-term agreement with Supercars Australia.

Tickets on sale now for hundreds of Great Southern Nights gigs
More than 2,500 artists and 300-plus live music venues across NSW are primed for the Australian-first music event, Great Southern Nights, with tickets for over 900 gigs now on sale.

Australian Fashion Week to return in 2021, new title sponsor secured
Australian Fashion Week will return next year with a new title sponsor, Afterpay, supporting delivery of the world-class event at Sydney’s Carriageworks.

Vivid Sydney 2021 dates released, work begins on Vivid Light
The largest celebration of light, music and ideas in the Southern Hemisphere – Vivid Sydney – will return from 6 to 28 August 2021.

Scholarships to upskill event managers in Regional NSW
The NSW Government will fund 12 Diploma of Event Management scholarships to help upskill and create more job opportunities for those living in regional communities across the state.