Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of tripling expenditure within the State’s visitor economy by 2030.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites visitnsw.com or sydney.com.


Latest News

Destination NSW’s new Media Centre delivers on all content and publishing needs 9 March 2021
More than 30,000 images, videos, B-roll, press releases and editorial-ready content about Sydney and New South Wales available to media and content creators.

New Destination NSW Chair appointed to lead visitor economy recovery and growth 8 March 2021
Minister for Jobs, Investment, Tourism and Western Sydney Stuart Ayres today announced Ms Christine McLoughlin as the new Chair of Destination NSW and thanked outgoing Chair John Warn for his service.

NSW Government proud to support WorldPride 2023 8 March 2021
The NSW Government has signed as the first major partner for Sydney WorldPride 2023, reinforcing its commitment to grow the state’s visitor economy and celebrate its world-renowned LGBTIQ+ culture and community.

$6 million boost for NSW visitor economy 16 February 2021
The NSW Government is giving the State’s visitor economy a $6 million boost through funding and marketing programs to turbocharge Sydney and regional economies and create more jobs.

Night time expert to lead NSW 24-Hour Economy 9 February 2021
A strategy to unlock Sydney’s cultural and economic potential will be championed by Chair of the Night-Time Industries Association Michael Rodrigues who has been appointed as the 24-Hour Economy Commissioner.

NSW catches break on the global stage 6 February 2021
The world’s top surfers will compete in Newcastle from 1-11 April this year with the NSW Government securing the opening round of the prestigious World Surf League’s 2021 Championship Tour in Australia.

Sydney secures blockbuster exhibition featuring visionary abstract artist, Hilma af Klint 4 February 2021
Visitors and Sydneysiders will have the opportunity to get up close and personal with more than 100 artworks created by one of the world’s leading visionary artists.

Sydney to come alive with the sounds of Sunset Piazza 19 January 2021
A new COVID-safe outdoor concert series will give Sydneysiders the chance to immerse themselves in live performance and music, right in the heart of the city this summer.

NSW aims to be premier visitor economy of the Asia-Pacific by 2030 18 January 2021
A new roadmap outlines the NSW Government’s bold plan to make NSW the premier visitor economy of the Asia-Pacific by 2030.

NYE Passes go live as residents urged to book ahead, celebrate locally or from home 11 December 2020
Eligible NSW residents can now apply for a special New Year’s Eve Pass via nsw.gov.au as the State prepares to celebrate and look forward to 2021 with a sense of hope and optimism.

Sydney International Art Series returns featuring celebrated artists 11 December 2020
From the vibrant paintings of Henri Matisse to the immersive installations of Doug Aitken, the Sydney International Art Series (SIAS) will make a grand return in 2021.