Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

The show begins for Vivid Sydney – Australia’s largest event on Seven’s Weekender
Interstate and intrastate travellers are being enticed to visit the Harbour City during the acclaimed Vivid Sydney festival through three weeks of features on Channel 7’s Weekender travel program in Queensland, South Australia and NSW.

Enjoy an egg-cellent Easter in NSW
Locals and visitors alike are being encouraged to explore NSW this Easter break, and enjoy the State’s impressive list of events and experiences.

NSW first in Australia for export ready tourism business
NSW has continued its reign as Australia’s leading tourism State with an export ready boom including new operators showcased at the 2019 Australian Tourism Exchange (ATE19) this week.

New content to showcase NSW Aboriginal cultural tours in ten languages
NSW’s unique and exceptional Aboriginal tourism experiences received international exposure this week with new Aboriginal cultural videos dedicated to the sector released in ten different languages at the Australian Tourism Exchange (ATE) trade show.

Tickets now on sale for Sydney-exclusive of Royal Edinburgh Military Tattoo
Spectators keen to catch the Sydney-exclusive performances of The Royal Edinburgh Military Tattoo are being urged to secure their seat, with tickets to the internationally-recognised show now on-sale.

Countdown is on to Australia’s largest event – Vivid Sydney only 50 days away
With just 50 days to go until Lights On! on Friday 24 May 2019, light artists are finalising concepts and developing their installations, social media coverage is gaining momentum and tickets are on sale for all events.

Australia’s largest event conference announces regional NSW location for 2020
Destination NSW in partnership with Crowne Plaza, have chalked up another win for regional business events, with the Hunter Valley announced as the host location of a major conference in 2020, which is set to turbocharge the local economy and showcase the region to prospective decision makers.

NSW edges $11 billion record in international visitor spend
NSW has continued its reign as Australia’s premier tourism State again recording its highest ever volume of international visitors, nights and expenditure, edging towards $11 billion, according to the latest round of International Visitor Survey (IVS) results.

Rugby League champions to charge into Leichhardt for Pacific Test
Sydney’s inner west will welcome some of the world’s top rugby league players with a triple-header Pacific Test Invitational to be held at Leichhardt Oval on Saturday 22 June 2019.

Mercedes-Benz Fashion Week Australia preliminary schedule released, NSW designers feature on international platform
New South Wales designers including internationally renowned Aje, Alice McCall, Bec & Bridge, Lee Mathews, P.E Nation and Tigerlily are among the line-up for Mercedes-Benz Fashion Week Australia 2019.

Sydney Weekender episode to showcase the remarkable Riverina
Country charm, fresh produce, quaint cafes and outdoor adventures will all feature in a jam-packed Riverina Murray region special episode of Channel 7’s popular travel show Sydney Weekender, which is set to air this Sunday 24 March 2019. The programme was secured by the NSW Government’s tourism and major events agency, Destination NSW.

More eyes on NSW as new retail travel store opens in China
Destination NSW has chalked up another tourism first, with a NSW-themed retail store opening in Shanghai this week. Chinese travellers will be provided with face-to-face information on Sydney and regional NSW destinations, events, experiences and travel itineraries.

Last chance to apply: NSW Government calling on aspiring rural and regional event managers with scholarship program
Aspiring event managers living in rural and regional NSW are being offered the chance to get a head start in their career, with the NSW Government’s tourism and major events agency now in the final days of taking applications to win one of six scholarships worth $6,500 each.