Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

Sydney Weekender episode to showcase the remarkable Riverina
Country charm, fresh produce, quaint cafes and outdoor adventures will all feature in a jam-packed Riverina Murray region special episode of Channel 7’s popular travel show Sydney Weekender, which is set to air this Sunday 24 March 2019. The programme was secured by the NSW Government’s tourism and major events agency, Destination NSW.

More eyes on NSW as new retail travel store opens in China
Destination NSW has chalked up another tourism first, with a NSW-themed retail store opening in Shanghai this week. Chinese travellers will be provided with face-to-face information on Sydney and regional NSW destinations, events, experiences and travel itineraries.

Last chance to apply: NSW Government calling on aspiring rural and regional event managers with scholarship program
Aspiring event managers living in rural and regional NSW are being offered the chance to get a head start in their career, with the NSW Government’s tourism and major events agency now in the final days of taking applications to win one of six scholarships worth $6,500 each.

Southern charm: City surrounds set to shine as Sydney Weekender explores the south
The best of the State’s south will be on show, with some of the greatest tourism attractions and foodie hot spots set to feature in a new episode of Channel Seven’s popular travel show Sydney Weekender, secured by the State Government’s tourism and major events agency Destination NSW.

Vivid Sydney launches Vivid school creating future careers for NSW students
Vivid Sydney has launched its inaugural Vivid School. Vivid School will give High School students in Years 9-12 the opportunity to meet artists behind the event’s acclaimed light installations, and to learn more about the processes involved in the light art production to inform them about careers in creative industries.

Vivid Sydney supports Regional NSW with charity partner Royal Flying Doctor Service 2019 beneficiary
Vivid Sydney - largest festival of light, music and ideas in the Southern Hemisphere – is giving back to regional NSW with the announcement of the Royal Flying Doctor Service South Eastern Section as charity partner for 2019.

Vivid Sydney 2019 enters a new decade of innovation and creativity
Argyle Cut in The Rocks returns with Pixar Animation Studios, Campbells Cove and Hickson Road Reserve rejoin Light Walk, game changers Spike Lee and Esther Perel headline Vivid Ideas plus the Cure, RÜFÜS DU SOL, FKA Twigs & Underworld rock Vivid Music.
2019 program announcement video content and images are available at:

Snowy Mountains to star on Australia’s Getaway travel show
The Snowy Mountains will soon be welcomed into thousands of Australian homes with the country’s longest running travel and lifestyle program Getaway set to film in the region later this week.

Great Western Plains Set To Be Showcased Australia-Wide This Weekend
The sensational sweeping landscapes of the Great Western Plains will be broadcast live into the homes of Australian viewers this weekend, as Channel Seven’s national breakfast program Sunrise takes to the road to explore regional NSW.

Bathurst secures major global running event
The world’s best cross country runners are set to race to Bathurst to fight it out for podium title with the NSW Government securing the International Association of Athletics Federations (IAAF) World Cross Country Championships in 2021.

NSW Government secures 2020 Sydney International Rowing Regatta for Western Sydney
Western Sydney’s visitor economy is set for another boost, with the nation’s best rowers returning to Penrith in 2020 for the Sydney International Rowing Regatta as part of the NSW Government’s continued investment in Western Sydney.

Wollongong to host International Rugby League Test
Parliamentary Secretary for the Illawarra Gareth Ward MP has today announced that the NSW Government has secured a clash between the world’s top rugby league players at Wollongong’s WIN Stadium, with the Australian Kangaroos to take on the New Zealand Kiwis in October.

Kelly Slater heading to Sydney for world-class waves
With an unprecedented 11 world surfing championships under his belt, American professional surfer, environmental activist and innovator Kelly Slater will hit the waves in Sydney at the Vissla Sydney Surf Pro next month.