Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of tripling expenditure within the State’s visitor economy by 2030.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

Time to explore NSW – rebooting tourism in 2020
The NSW Government is calling on all Sydneysiders and NSW residents to be a COVID safe tourist in their own backyard and support local businesses by booking tours and visiting attractions.

All work and no play? Time to take a Sydney ‘Playcay’
Sydney residents are being called upon to support their Harbour City by making time for “play” and booking an overnight city stay to experience everything the city still has to offer, right on their doorstep.

NSW Government showcases Sydney through ATC partnership
The NSW Government has partnered with the Australian Turf Club (ATC) for the esteemed Everest Carnival to create new opportunities to promote NSW and Sydney as the leading destination for major events and lifestyle experiences.

NSW accommodation properties shine on Hotels by Design
Eight NSW accommodation properties in Sydney, Byron Bay, Wagga Wagga, Orange and Cabarita Beach will feature on the upcoming season of Hotels by Design, airing in Australia from this Saturday.

Tickets now on sale for Australian premiere of award-winning musical Hamilton
Tickets are now on sale for the Australian premiere of Hamilton.

See the beauty of NSW through an artist’s lens: NSW Government supports Streeton
Visitors to the Art Gallery of New South Wales in Sydney will have the opportunity to see the beauty of NSW through the lens of iconic Australian Impressionist, Arthur Streeton, whose work captivated the nation from the 1880s to the 1940s.

NSW tourism champions showcased online
Sydney and New South Wales’ tourism industry champions have shared their inspiring stories in a video series that takes future holidaymakers behind the scenes to motivate them to support local when planning their next escape once non-essential travel advice is updated.

Vivid Sydney to return in August 2021
Vivid Sydney - the Harbour City’s iconic celebration of lights, music and ideas - will return in August 2021.

Hello Koalas welcomes newest addition – Frankie Firefighter – to Port Macquarie
Port Macquarie’s iconic Hello Koala Sculpture Trail has welcomed its newest addition, Frankie Firefighter, paying homage to the incredible work of NSW’s Fire Services.

Applications open for Great Southern Nights music event
Music venues across the state can now apply for support to host a gig as part of NSW’s industry-leading new music event, Great Southern Nights, in November.

NSW to shine on leading Network 10 lifestyle shows and inspire future travel
NSW will star exclusively in all 10 episodes of Taste of Australia season 2, and feature in segments across seven episodes of The Living Room, showcasing some of the state’s top tourism destinations and experiences to Network 10 viewers from July to November.

Register now for online tourism industry development program
Tourism businesses can now register for a series of free online industry events to hear expert advice about the domestic market, how to sell bookable products online and how to work with different distribution partners.

New tools for tourism businesses to get involved in Love NSW campaign
Two new industry toolkits have been released to help NSW tourism businesses get involved in the state’s tourism recovery campaign, Now’s The Time To Love NSW.