Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

NSW bushfires message from Destination NSW
Our thoughts and sympathies are with families and communities affected by the unprecedented bushfires in NSW, and our eternal thanks go to the emergency services who continue to battle the bushfires across the state.

NSW boasts six of Australia’s top 20 beaches for 2020
New South Wales is home to six of Australia’s Top 20 Beaches for 2020 – including the country’s best beach – as announced by Tourism Australia’s beach ambassador today.

Sydney named Cruise Critic’s Best Homeport in 2019
Sydney has been named Best Homeport by editors of the world’s largest cruise reviews site, Cruise Critic.

Riverina accommodation receives a boost from NSW Government funding
The Riverina is set to welcome more overnight visitors following a NSW Government grant to assist with the construction of an additional accommodation wing for the Brolga Hotel Motel.

NSW Pro Surf Series brings best up-and-comers to regional NSW beaches
Three World Surf League Qualifying Series events will be held across NSW beaches in early 2020 for the Vissla NSW Pro Surf Series.

Fashion Week debuts new look In 2020
The public will be able to enjoy designer runway shows on the same night as media and industry at a new-look Mercedes-Benz Fashion Week Australia in 2020.

Growing Sydney’s night-time economy
The NSW Government will enhance Sydney’s night-time economy with extended trading hours for venues and bottle shops, a relaxation of after-midnight drink rules and other changes to be introduced from January.

WSL Sydney Surf Pro “Drops In” To Manly For 2020-2022
Manly will host the World Surf League’s newest event – the Sydney Surf Pro – over the next three years.

Tourism’s night of nights crowns NSW’s top businesses
The State was on show last night as the NSW Tourism Awards crowned the winners in 27 categories, including the NSW Government’s signature event, Vivid Sydney, which took out the Major Festivals and Events Category.

Vivid Sydney wins major Tourism Award
Vivid Sydney, the largest festival of light, music and ideas in the Southern Hemisphere, has been named NSW’s best major festival and event at the NSW Tourism Awards.

NSW Home to Walkeys for Two Years
NSW will be home to the esteemed Walkley Awards gala for two years, attracting the country’s best journalists, photographers, editors and media professionals to Sydney and regional NSW to celebrate Australia’s rich media landscape.

Take a Bush Break – flight sale for regional NSW
Sydneysiders are encouraged to book a NSW Bush Break in the next six months, with Qantas launching a sale on airfares to regional NSW today until next Wednesday 6 November.

Soar above Sydney’s iconic coastline and take a 60 second trip to Sculpture by the Sea, Bondi 2019
Destination NSW has today released spectacular aerial footage of Sculpture by the Sea, Bondi 2019 capturing the stunning outdoor sculpture exhibition on one of the world’s most iconic beaches, Bondi Beach, Sydney.