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Where the NSW visitor economy
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Our vision is for NSW to be the premier visitor economy in the Asia Pacific by 2030

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Insights

Statistics and research to help NSW visitor economy businesses strengthen their marketing and business decisions.

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Travel to NSW

Year ending December 2024

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VISITORS101.1 million
NIGHTS215.3 million
EXPENDITURE$53.2 billion

Newsroom

The latest visitor economy news, events and findings.

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Media release

NSW leads the national in record-breaking international stays and spend

NSW leads the national in record-breaking international stays and spend
Media release

New campaign shows Sydney is so much more than its icons

New campaign shows Sydney is so much more than its icons
Media release

Karen Jones appointed CEO of Destination NSW

Karen Jones appointed CEO of Destination NSW

Destination NSW Annual Report 2023-24

A comprehensive summary of the agency's activities and performance during the annual reporting period.

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Business support

Get the tools, knowledge and resources your business needs to promote NSW destinations and experiences in Australia and beyond.

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Feel NSW expo set up

NSW First

The NSW First Program helps visitor economy businesses to develop, promote and sell world-class experiences.

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Marketing

Destination NSW uses marketing initiatives to drive awareness and consideration of NSW as a premier visitor and major events destination.

Indigenous Australia ceremony on stage with people sitting in the foreground out of focus

Grants & funding

Find a Destination NSW initiative, grant or funding program to help support your visitor economy business, project or community.

Events

We support and participate in a range of events to promote NSW as a premier travel and business event destination.

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Consumer events

Consumer events

Vivid Sydney

Vivid Sydney
Consumer events

SXSW Sydney 2025

SXSW Sydney 2025

Industry events

Industry events

NSW Visitor Economy Forum

NSW Visitor Economy Forum
Industry events

Focus on North Asia

Focus on North Asia
Industry events

NSW Tourism Awards

NSW Tourism Awards

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Helpful resources from
Destination NSW

Content Library

Content Library Images, videos and editorial content showcasing destinations and experiences across Sydney and NSW.

Media Centre

Images, videos and editorial content showcasing destinations and experiences across Sydney and NSW.

Resource Hub

Destination NSW marketing resources to help with promotions, including our brand guidelines, industry toolkits, campaign logos and images.