Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

More travel to visit Vivid Sydney than ever before
A decade on Vivid Sydney remains as popular as ever with a record number of travel packages sold to domestic and international tourists wishing to catch a glimpse of the action at Vivid Sydney 2018.

ARIA Awards and ARIA Week secured for Sydney until 2020
The NSW Government has secured the ARIA Awards and ARIA Week exclusively for Sydney until 2020.

10 world cups in 10 years for NSW
In a win for the people of NSW – and a huge boost for jobs and tourism – the NSW Government has today announced plans to bid for 10 world cups in the next 10 years.

West Side Story bound for Sydney
Sydney will play host to one of the world’s greatest pieces of theatre, the much-loved West Side Story, when it takes to the stage at Handa Opera on Sydney Harbour next year.

NSW home to six of Australia’s top restaurants
New South Wales has come out on top of the 2018 Australia’s Top Restaurants Awards, boasting the majority of representation in the Top 10 and Top 100 categories as well as Australia’s Top Chef.

State’s road trippers encouraged to get off the beaten track
A new $2 million NSW road trips campaign is now underway, designed to entice more travellers off the major highways and experience some of the State’s inviting rural and regional towns.

Aussies opt for regional NSW over Gold Coast
Rural and regional NSW has overtaken regional Queensland, which includes the Gold Coast, in visitor expenditure for the first time, according to the latest National Visitor Survey (NVS).

Sydney scores musical trifecta
NSW has once again demonstrated it is the home of musical theatre, with the ultimate trifecta of blockbuster productions secured to open in Sydney.

New training on offer for NSW tourism industry
Tourism businesses across NSW will be offered workshops to help develop promote and sell their products to visitors from across Australia and the world.

Tutankhamun blockbuster to star in revamped Australian Museum
The Australian Museum is set to host the extraordinary Tutankhamun: Treasures of the Golden Pharaoh blockbuster exhibition thanks to a $50 million refurbishment.

Up in lights – Vivid Sydney Switches On
The lights have been switched on to mark the start of Vivid Sydney, with the city’s iconic buildings becoming the spectacular canvas for vibrant projections of art and light sculptures for the next 23 nights.

Destination NSW appoints new GM
Destination NSW CEO Sandra Chipchase announced today that Ms Jan Hutton will be joining the Destination NSW team as General Manager Marketing.

Visitors flock to NSW North Coast following flood recovery campaign
The NSW North Coast experienced a boost in tourism thanks to a $300,000 NSW Government marketing campaign put in place to help support the area following devastating floods, which ripped through the region last year.