Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of tripling expenditure within the State’s visitor economy by 2030.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites visitnsw.com or sydney.com.


Latest News

Sydney shines in new Tourism Campaign
1 December 2021

Destination NSW extends its ‘Feel New’ tourism campaign with dedicated Sydney TV ad, creative and music release to welcome all to the state’s beating heart, Sydney.

Sydney in the spotlight and on the charts for new Tourism Campaign
1 December 2021

The NSW Government today unveiled an extension to its Feel New tourism marketing campaign, to drive domestic visitation to the Harbour City.

Feeling Good released by Azure Ryder, soundtrack behind new Tourism Campaign
1 December 2021

Destination NSW has partnered with Australian singer-songwriter Azure Ryder to officially release the track to its latest campaign - ‘Feel New’.

Sydney campaign shines a spotlight on Australia's number one visitor state
1 December 2021

Destination NSW extends its ‘Feel New’ tourism campaign with dedicated Sydney TV ad, creative and music release to welcome all to the state’s beating heart, Sydney.