Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

Best and brightest concepts invited for Vivid Sydney 2019
Vivid Sydney is inviting Expressions of Interest (EOIs) from individuals and organisations across the global creative community to participate in the world’s largest festival of light, music and ideas in 2019.

Funding open for rural and regional NSW events
Event organisers across rural and regional NSW holding events between January and June 2019, are encouraged to apply for the NSW Government’s Flagship Event Fund, which opened today.

Wake up in the West tourism campaign
The visitor economy in Western Sydney is set to grow even further following a new campaign encouraging tourists to ‘stay a little longer’ in the regions of Penrith, the Blue Mountains and Hawkesbury.

Funding boost for Parkes Elvis Festival
NSW has once again demonstrated it is the events capital of Australia with the NSW Government today announcing it will continue its support for one of the country’s most iconic events, the Parkes Elvis Festival, for a further three years.

Sydney named Australasia’s best destination
Global industry professionals and travel consumers have shown their appreciation for Sydney’s natural beauty, iconic landmarks, first-class food and wine scene and exciting events and festival calendar by voting it as Australasia’s Leading Destination in the 25th Annual World Travel Awards.

New Image for the Hunter Valley
Visitor numbers to the Hunter Valley are set to rise with the launch of a new advertising campaign funded by the NSW Government in partnership with the Hunter Valley Group.

NSW to bank billions with 2030 tourism target
In a bid to triple overnight visitor spending by 2030 the NSW Government has launched an ambitious State tourism target and new Visitor Economy Industry Action Plan.

First-ever regional tourism target for NSW
Rural and regional NSW will get its fair share of the State’s rapidly growing tourism pie with the NSW Government today announcing the State’s first regional tourism target to double the current spend.

More travel to visit Vivid Sydney than ever before
A decade on Vivid Sydney remains as popular as ever with a record number of travel packages sold to domestic and international tourists wishing to catch a glimpse of the action at Vivid Sydney 2018.

ARIA Awards and ARIA Week secured for Sydney until 2020
The NSW Government has secured the ARIA Awards and ARIA Week exclusively for Sydney until 2020.

10 world cups in 10 years for NSW
In a win for the people of NSW – and a huge boost for jobs and tourism – the NSW Government has today announced plans to bid for 10 world cups in the next 10 years.

West Side Story bound for Sydney
Sydney will play host to one of the world’s greatest pieces of theatre, the much-loved West Side Story, when it takes to the stage at Handa Opera on Sydney Harbour next year.

NSW home to six of Australia’s top restaurants
New South Wales has come out on top of the 2018 Australia’s Top Restaurants Awards, boasting the majority of representation in the Top 10 and Top 100 categories as well as Australia’s Top Chef.