Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

Sydney set for stellar weekend of events
Sydney will come alive this weekend with a raft of exceptional events bringing tens of thousands of visitors to NSW.

Destination NSW Boss Calls Time
After eight years in the State’s top promotional role, Destination NSW CEO and Executive Producer - Vivid Sydney, Sandra Chipchase, announced today that she is leaving the organisation.

NSW smashes visitation records at home and abroad
Visitation to NSW is at a record high with international and domestic tourists streaming to Sydney and the regions, latest data shows.

NSW top ingredient for chef and TV star Curtis Stone
NSW food and wine will star in an episode of award-winning chef Curtis Stone’s US series Field Trip with Curtis Stone and on the menu of Stone’s acclaimed LA restaurant Maude.

Three more years in NSW for Nudie Australian Boardriders Battle National Final
New South Wales has secured the final of the nudie Australian Boardriders Battle for another three years, bringing the country’s top surfers back to the state from 2020 to 2022.

NRL charges into Sydney CBD for Grand Final
The excitement and adrenalin of the 2019 NRL Grand Final kicks off in Sydney today with the NRL Fan Fest in Martin Place providing plenty for sports fans to enjoy in the lead up to Sunday’s blockbuster clash between Sydney Roosters and Canberra Raiders.

NSW springs into action this October with over 20 things to do!
Spring has well and truly sprung in NSW, and the month of October is jam-packed with a wealth of events across the state to ensure you’re kept busy.

Giant show of support for GWS
Sydney CBD and Western Sydney will shine bright with an orange glow this week in support of the Greater Western Sydney Giants’ bid for their first AFL Premiership.

Sydney and Coffs Harbour claim back to back wins for World Festival and Events Cities for 2019
New South Wales has once again been recognised as Australia’s home of major events, with Sydney and Coffs Harbour taking out titles for the International Festivals & Events Association’s (IFEA) 2019 World Festival and Event City Awards.

Australia’s best event Vivid Sydney claims national award
New South Wales has been recognized as Australia’s home of major events by claiming multiple wins at last night’s Australian Event Awards.

World’s best heading to Sydney for new tennis tournament
Roger Federer and Andy Murray are among the big names who will be heading to Sydney to compete in a brand new tennis tournament.

Sydney secures Australian premiere of 9 to 5 The Musical
The NSW Government has further bolstered the State’s stellar line-up of world-class events, after securing the Australian premiere of 9 to 5 The Musical.

Sydney set for super 2019 NRL Grand Final
Anticipation is building as the 2019 NRL Grand Final at ANZ Stadium draws closer, with the Finals Series launched today ahead of the opening matches this weekend.