Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of tripling expenditure within the State’s visitor economy by 2030.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

HallyuPopFest to bring the best of Korean music to Sydney this August
22 June 2022

K-pop music festival, HallyuPopFest, will be making its highly anticipated debut in Sydney to the Australian audience this August. The best of Korean music and lifestyle will converge at the electrifying K-pop extravaganza on 13 – 14 August at Sydney’s Qudos Bank Arena.

Link Airways welcomes newest Tamworth - Sydney route
20 June 2022

Link Airways is delighted to officially be connecting Tamworth and Sydney with direct flight services commencing Monday 27 June 2022.

Vivid Sydney 2023 to serve up the biggest program yet
19 June 2022

Vivid Sydney 2022 has lived up to its billing as the biggest and brightest festival to date, with more than 2.2 million attendees over the past 22 nights – tracking 5 to 10 per cent above pre-pandemic levels.

Sydney secures international sailing spectacular
17 June 2022

Sydney’s stunning emerald harbour has joined a short list of iconic global locations as a venue for the next three seasons of the global SailGP Championship from 18-19 February 2023.

National Indigenous Art Fair
17 June 2022

Overseas Passenger Terminal, The Rocks, Sydney
2 3 July 2022
Launching NAIDOC Week

L’Étape Australia by Tour de France
16 June 2022

Lateral Events today announced that the fifth edition of L’Étape Australia by Tour de France will take place on Sunday 27 November between Wollongong and Kiama. The NSW Government, via its tourism and major events agency Destination NSW, secured the event exclusively for the state of NSW.