Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

Rugby League World Cup Nines set for spectacular show
Excitement is building for the first Rugby League World Cup 9s with the tournament pools and first tickets released today.

Support Our Wallaroos Seal Two Test Series Against Japan
The Buildcorp Wallaroos will be looking to make it two-from-two when they play Japan tonight at North Sydney Oval.

Sydney drives record tourism for regional NSW
Sydneysiders are driving tourism in regional NSW, with record visitor numbers, visitor nights and tourism related expenditure revealed in the latest industry survey.

Sydney shows blue pride for NSW State of Origin side
NSW is showing its support for the state’s rugby league side with the iconic Sydney Harbour Bridge to be lit in blue this evening ahead of tomorrow night’s Holden State of Origin game.

La Traviata returns to the wildly successful Handa Opera on Sydney Harbour 2020
Verdi’s iconic Opera La Traviata will return for the renowned Handa Opera on Sydney Harbour – nine years after it first graced the stage at the inaugural event.

Bumper weekend of rugby league for Sydney
Rugby league fans can enjoy two exclusive events in Sydney this weekend with the Women’s State of Origin and Pacific Test Invitational bringing leading international and national players to Sydney.

NSW international visitation smashes $11 billion record
NSW received a record $11 billion in international visitor expenditure, according to the latest International Visitor Survey results and continues to lead the country in attracting international visitors.

Final nights for Vivid Sydney 2019 – Harbour city continues to shine bright
Vivid Sydney has two final nights to shine bright, plus dozens of music and ideas events to offer visitors from around the world before Lights Off at 11pm tomorrow, Saturday 15 June.

Record long weekend attendance at Vivid Sydney
Vivid Sydney has welcomed more than 600,000 attendees over the Queen’s Birthday long weekend, with hundreds of thousands more expected to enjoy the final five nights of the much-loved festival.

More tourists to choose Maitland thanks to NSW Government funding
Next time you’re considering a NSW getaway, Make it Maitland – that’s the message of the NSW Government’s latest tourism marketing campaign, in partnership with Maitland City Council.

Western Sydney: The new home of the Sydney 7s
The HSBC Sydney 7s is headed west with the new state-of-the-art Bankwest Stadium set to host the 2020 tournament from 1-2 February.

Lights ON! It’s time to shine for Vivid Sydney 2019
Sydney will be awash with breathtaking colour and special effects for the next 23 nights, with the lights officially turned on for Vivid Sydney this evening by Premier Gladys Berejiklian.

Plan your Vivid Sydney visits – don’t miss any of the colour and creativity
Vivid Sydney Lights On is just one day away, and the final touches are in progress as dozens of light art installations and projections are completed across the city.