Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

Regional NSW tourism gets NRL boost in 2019
Regional NSW is set to benefit from more visitors and more visitor expenditure as it prepares to host three NRL Premiership matches in 2019, as part of the NSW Government’s commitment to take major sporting events to the bush.

Sydney named top 10 world city
Condé Nast Traveler today announced the results of its 31st annual Readers’ Choice Awards with Sydney’s iconic Harbour, stunning beaches and impressive major events calendar and exciting food and wine scene securing it a spot in the Top 10 World City category.

Cycling World Championships head to Wollongong
The world’s best cyclists are set to head to Wollongong following today’s announcement that the seaside city has won the bid for the 2022 UCI Road World Championships.

Funding open for grassroots regional events
The NSW Government is calling for organisers of all new events planned to be held in rural and regional NSW from January to June next year, to apply for grants of up to $20,000 to help attract more visitors and boost local economies.

NSW strikes new deal with Singapore Airlines
Minister for Tourism and Major Events Adam Marshall and Singapore Airlines (SIA) have today announced an extension to the highly successful partnership between the NSW Government and SIA.

NSW Australia’s number one destination again
New South Wales (NSW) has continued its reign as Australia’s leading tourism State with record numbers of visitors turbocharging the economy, generating jobs and driving investment in local communities as they once again choose to visit NSW ahead of all other States.

Minister to strengthen Malaysia and Singapore tourism ties
Building stronger alliances and fostering partnership collaboration between the NSW Government and key airline and travel trade partners will be the focus of Minister for Tourism and Major Events Adam Marshall’s upcoming overseas mission to Malaysia and Singapore.

State’s best tourism students honoured
Twelve of the State’s best and brightest tourism and hospitality students were recognised in a special ceremony at NSW Parliament House today to mark the 2018 Minister’s Student Achiever Awards.

Best and brightest concepts invited for Vivid Sydney 2019
Vivid Sydney is inviting Expressions of Interest (EOIs) from individuals and organisations across the global creative community to participate in the world’s largest festival of light, music and ideas in 2019.

Funding open for rural and regional NSW events
Event organisers across rural and regional NSW holding events between January and June 2019, are encouraged to apply for the NSW Government’s Flagship Event Fund, which opened today.

Wake up in the West tourism campaign
The visitor economy in Western Sydney is set to grow even further following a new campaign encouraging tourists to ‘stay a little longer’ in the regions of Penrith, the Blue Mountains and Hawkesbury.

Funding boost for Parkes Elvis Festival
NSW has once again demonstrated it is the events capital of Australia with the NSW Government today announcing it will continue its support for one of the country’s most iconic events, the Parkes Elvis Festival, for a further three years.

Sydney named Australasia’s best destination
Global industry professionals and travel consumers have shown their appreciation for Sydney’s natural beauty, iconic landmarks, first-class food and wine scene and exciting events and festival calendar by voting it as Australasia’s Leading Destination in the 25th Annual World Travel Awards.