Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of tripling expenditure within the State’s visitor economy by 2030.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites visitnsw.com or sydney.com.


Latest News

New tools for tourism businesses to get involved in Love NSW campaign 3 July 2020
Two new industry toolkits have been released to help NSW tourism businesses get involved in the state’s tourism recovery campaign, Now’s The Time To Love NSW.

NSW to host FIFA Women’s Football World Cup 2023 matches 26 June 2020
The world’s largest women’s sporting event is coming to New South Wales after Australia and New Zealand won the rights to host the FIFA Women’s World Cup 2023™.

59 Regional events receive Government funding to boost local tourism economies 26 June 2020
Regional New South Wales will receive a welcome boost to tourism with 59 events to share in the NSW Government’s $1 million 2020 Regional Event Fund.

NSW to benefit from event management scholarship program 24 June 2020
Future industry leaders living in regional areas across the State can now apply for one of 12 event management scholarships thanks to the NSW Government’s partnership with Meetings and Events Australia (MEA).

Port Stephens’ natural beauty on show in new tourism campaign 24 June 2020
The natural wonders of Port Stephens will feature at the heart of a new joint tourism campaign, designed to inspire young active couples to book a trip to the region.

New music event brings 1000 gigs to Sydney and NSW – huge boost for tourism and artists 13 June 2020
A new music event will bring 1,000 COVID-safe gigs to Sydney and regional NSW in November, giving Australian artists a welcome boost and turbocharging live music venues across the state.

Reboot 2020 in NSW, One Adventure at a Time 1 June 2020
Destination NSW today releases its list of top NSW travel experiences, 213 Ways to Reboot 2020 in NSW, so travellers can make the most of the 213 days that remain in the year once travel bans lift on 1 June.

No better time to love NSW – tourism industry and regions set to reboot 2020 31 May 2020
New South Wales regions and tourism businesses are set to receive a major boost from tomorrow with the easing of travel restrictions, as the Government revealed NSW residents took almost 2 million international leisure trips worth $16.7 billion last year.

‘Love NSW From Home’ launches to inspire future travellers 15 May 2020
Destination NSW today launches the next phase of its tourism recovery campaign, Now’s The Time To Love NSW, spearheaded by new TV, social and digital creative which utilises New South Wales’ diverse landscapes and alluring experiences to inspire travellers around the globe.

NSW takes centre stage in Tourism Australia’s ‘Live From Aus’ virtual weekend 15 May 2020
New South Wales’ stunning landscapes, unique experiences and talented locals play a starring role in Tourism Australia’s ‘Live from Aus’ broadcast and live stream activation this weekend, bringing the icons of NSW food and wine, nature and wildlife, as well as arts and culture to audiences across Australia and the world.

Sydney to host 2022 Women’s Basketball World Cup 27 March 2020
NSW Government and Basketball Australia have won the bid to host the FIBA Women’s Basketball World Cup 2022 in Sydney.

Regional Event Fund will continue to support industry 19 March 2020
Destination NSW will continue accepting Regional Event Fund applications from event owners to support NSW communities to attract visitors and provide a boost to local businesses.

Vivid Sydney 2020 cancelled 15 March 2020
The NSW Government today announced the cancellation of Vivid Sydney 2020 following recommendations by the Federal Government and health authorities to limit non-essential organised gatherings to less than 500 people to control the spread of the COVID-19 virus.