Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of tripling expenditure within the State’s visitor economy by 2030.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

Applications open for Great Southern Nights music event
Music venues across the state can now apply for support to host a gig as part of NSW’s industry-leading new music event, Great Southern Nights, in November.

NSW to shine on leading Network 10 lifestyle shows and inspire future travel
NSW will star exclusively in all 10 episodes of Taste of Australia season 2, and feature in segments across seven episodes of The Living Room, showcasing some of the state’s top tourism destinations and experiences to Network 10 viewers from July to November.

Register now for online tourism industry development program
Tourism businesses can now register for a series of free online industry events to hear expert advice about the domestic market, how to sell bookable products online and how to work with different distribution partners.

New tools for tourism businesses to get involved in Love NSW campaign
Two new industry toolkits have been released to help NSW tourism businesses get involved in the state’s tourism recovery campaign, Now’s The Time To Love NSW.

NSW to host FIFA Women’s Football World Cup 2023 matches
The world’s largest women’s sporting event is coming to New South Wales after Australia and New Zealand won the rights to host the FIFA Women’s World Cup 2023™.

59 Regional events receive Government funding to boost local tourism economies
Regional New South Wales will receive a welcome boost to tourism with 59 events to share in the NSW Government’s $1 million 2020 Regional Event Fund.

NSW to benefit from event management scholarship program
Future industry leaders living in regional areas across the State can now apply for one of 12 event management scholarships thanks to the NSW Government’s partnership with Meetings and Events Australia (MEA).

Port Stephens’ natural beauty on show in new tourism campaign
The natural wonders of Port Stephens will feature at the heart of a new joint tourism campaign, designed to inspire young active couples to book a trip to the region.

New music event brings 1000 gigs to Sydney and NSW – huge boost for tourism and artists
A new music event will bring 1,000 COVID-safe gigs to Sydney and regional NSW in November, giving Australian artists a welcome boost and turbocharging live music venues across the state.

Reboot 2020 in NSW, One Adventure at a Time
Destination NSW today releases its list of top NSW travel experiences, 213 Ways to Reboot 2020 in NSW, so travellers can make the most of the 213 days that remain in the year once travel bans lift on 1 June.

No better time to love NSW – tourism industry and regions set to reboot 2020
New South Wales regions and tourism businesses are set to receive a major boost from tomorrow with the easing of travel restrictions, as the Government revealed NSW residents took almost 2 million international leisure trips worth $16.7 billion last year.

‘Love NSW From Home’ launches to inspire future travellers
Destination NSW today launches the next phase of its tourism recovery campaign, Now’s The Time To Love NSW, spearheaded by new TV, social and digital creative which utilises New South Wales’ diverse landscapes and alluring experiences to inspire travellers around the globe.

NSW takes centre stage in Tourism Australia’s ‘Live From Aus’ virtual weekend
New South Wales’ stunning landscapes, unique experiences and talented locals play a starring role in Tourism Australia’s ‘Live from Aus’ broadcast and live stream activation this weekend, bringing the icons of NSW food and wine, nature and wildlife, as well as arts and culture to audiences across Australia and the world.