Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

FAST4 Tennis returning to Sydney
Seventeen time Grand Slam champion Rafael Nadal will line-up alongside Kei Nishikori, Grigor Dimitrov and Nick Kyrgios in January with the NSW Government securing FAST4 Tennis for the Harbour City.

NSW tourism industry to dominate in China
A delegation of 27 NSW businesses converged in China this month to promote Sydney and regional NSW’s tourism offerings to more than 200 travel trade representatives in the city of Xi’an.

NSW strikes deal with China Eastern Airlines
NSW has struck its first Memorandum of Understanding (MoU) with one of China’s largest airlines to boost tourism to Sydney and regional NSW.

NSW wine regions to be showcased around the world in new campaign
NSW wine regions will be showcased around the world and throughout the country thanks to an ambitious new $2 million marketing campaign spearheaded by the NSW Government.

Strategy launched to lure more food and wine visitors to NSW
More food and wine lovers across the globe are set to put Sydney and regional NSW on their travel itinerary with the NSW Government today launching its NSW Food & Wine Tourism Strategy & Action Plan 2018-2022.

NSW tourism drives new business and job creation
A key industry report released today has revealed NSW is home to more than a third of the country’s tourism businesses and reinforced NSW’s position as Australia’s premier tourism State.

NSW the number one tourist destination again
New South Wales has continued its reign as Australia’s leading tourism state with a record 4.3 million international visitors turbocharging the economy, generating jobs and driving investment in local communities in the last 12 months, Minister for Tourism and Major Events Adam Marshall announced today.

Family adventure in Dubbo
The NSW Government has partnered with Dubbo Regional Council through its tourism and major events agency to deliver a $250,000 marketing campaign focused on bringing families to the region during the upcoming school holidays.

Regional NSW tourism gets NRL boost in 2019
Regional NSW is set to benefit from more visitors and more visitor expenditure as it prepares to host three NRL Premiership matches in 2019, as part of the NSW Government’s commitment to take major sporting events to the bush.

Sydney named top 10 world city
Condé Nast Traveler today announced the results of its 31st annual Readers’ Choice Awards with Sydney’s iconic Harbour, stunning beaches and impressive major events calendar and exciting food and wine scene securing it a spot in the Top 10 World City category.

Cycling World Championships head to Wollongong
The world’s best cyclists are set to head to Wollongong following today’s announcement that the seaside city has won the bid for the 2022 UCI Road World Championships.

Funding open for grassroots regional events
The NSW Government is calling for organisers of all new events planned to be held in rural and regional NSW from January to June next year, to apply for grants of up to $20,000 to help attract more visitors and boost local economies.

NSW strikes new deal with Singapore Airlines
Minister for Tourism and Major Events Adam Marshall and Singapore Airlines (SIA) have today announced an extension to the highly successful partnership between the NSW Government and SIA.