Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

Round two funding now open for events in regional NSW
Regional events held between July and December 2019 can now apply for NSW Government funding, aimed at driving more overnight visitors to rural and regional towns across the State.

Western Sydney Stadium to host inaugural Rugby League World Cup 9s
Sydney has been confirmed as the first city in the world to host the Rugby League World Cup 9s, with the inaugural tournament to be played at the new Western Sydney Stadium in 2019.

NSW secures Mercedes-Benz Fashion Week Australia until 2021
Sydney, the nation’s fashion capital, has been confirmed as the home of Mercedes-Benz Fashion Week Australia (MBFWA) for another three years, Minister for Tourism and Major Events Adam Marshall announced today.

Tourism Awards showcase the best of NSW
The achievements of the State's tourism industry were celebrated overnight during a gala ceremony to mark the 2018 NSW Tourism Awards.

VIVID Sydney named best tourism event in the country
Australia’s largest event, Vivid Sydney, was awarded Best Tourism Event at the Australian Event Awards overnight, capping off another impressive year for the festival of light, music and ideas which celebrated its tenth anniversary in 2018.

NSW secures Royal Edinburgh Military Tattoo
The sound of bagpipes and drums will ring out across Western Sydney next year, with the NSW Government securing The Royal Edinburgh Military Tattoo in an Australian exclusive.

Destination NSW receives top gong in Singapore for collaborative marketing campaigns
Destination NSW’s collaborative marketing efforts with Qantas and Singapore Airlines have been recognised in Asia this week with Gold, Silver and Bronze awards being claimed for two campaigns.

Regional conferencing strategy driving business to rural NSW communities
The NSW Government’s regional conferencing strategy is paying huge dividends, driving more business events and visitors to rural and regional NSW than ever before, Minister for Tourism and Major Events Adam Marshall announced today.

NSW tourism industry to dominate in China
A delegation of 27 NSW businesses converged in China this month to promote Sydney and regional NSW’s tourism offerings to more than 200 travel trade representatives in the city of Xi’an.

NSW strikes deal with China Eastern Airlines
NSW has struck its first Memorandum of Understanding (MoU) with one of China’s largest airlines to boost tourism to Sydney and regional NSW.

NSW wine regions to be showcased around the world in new campaign
NSW wine regions will be showcased around the world and throughout the country thanks to an ambitious new $2 million marketing campaign spearheaded by the NSW Government.

Strategy launched to lure more food and wine visitors to NSW
More food and wine lovers across the globe are set to put Sydney and regional NSW on their travel itinerary with the NSW Government today launching its NSW Food & Wine Tourism Strategy & Action Plan 2018-2022.

NSW tourism drives new business and job creation
A key industry report released today has revealed NSW is home to more than a third of the country’s tourism businesses and reinforced NSW’s position as Australia’s premier tourism State.