Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of tripling expenditure within the State’s visitor economy by 2030.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites visitnsw.com or sydney.com.


Latest News

Games stars return to finalise Duel squad
10 August 2022

Following Australia’s most successful overseas Commonwealth Games swimming campaign, and second best in Games’ history, a number of medal winning stars from Birmingham have joined the now most successful Commonwealth Games athlete of all time, Emma McKeon, in the Dolphins’ squad for this month’s Duel in the Pool against the USA.

The magical Madama Butterfly returns to Sydney Harbour in 2023
9 August 2022

Opera Australia is pleased to announce its stunning Handa Opera on Sydney Harbour production of Madama Butterfly, which premiered to great acclaim in 2014, will return to the iconic over-water stage at Mrs Macquaries Point in 2023.

The Phantom Of the Opera Rehearsals underway
3 August 2022

The energy in the rehearsal room continues to intensify as the 37-strong company count down towards the first preview of Andrew Lloyd Webber’s The Phantom of the Opera at the globally renowned Sydney Opera House on 19 August.

COMMUNITY OPEN DAY & NIGHT DETAILS ANNOUNCED FOR NEW ALLIANZ STADIUM
2 August 2022

With the final piece of turf now laid and the last seats in place, tickets are now available for a free community Open Day and Night on Sunday, 28 August at the new Allianz Stadium, headlined by Australian music superstars Guy Sebastian and Baker Boy.

TINA – THE TINA TURNER MUSICAL IS COMING TO SYDNEY FROM MAY 2023
1 August 2022

The smash hit TINA – THE TINA TURNER MUSICAL is coming to the Theatre Royal Sydney in May 2023 in an Australian premiere. Tina Turner's music is synonymous with the Harbour City, with Tina performing one of her most famous hits (Simply) The Best with Jimmy Barnes live at the 1993 NRL Grand Final in Sydney. 

SYDNEY RUNS TOWARD WORLD MARATHON STATUS
28 July 2022

Sydney is on track to join the most high-profile marathon cities in the world, with the Blackmores Sydney Marathon officially announced as a candidate for the Abbott World Marathon Majors (AbbottWMM) - the first marathon in Oceania to be nominated.