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Where the NSW visitor economy

Our vision is for NSW to be the premier visitor economy in the Asia Pacific by 2030


Statistics and research to help NSW visitor economy businesses strengthen their marketing and business decisions.

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Travel to NSW

Year ending March 2024

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VISITORS103.9 million
NIGHTS213 million
EXPENDITURE$52.9 billion


The latest visitor economy news, events and findings.

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Business support

Get the tools, knowledge and resources your business needs to promote NSW destinations and experiences in Australia and beyond.

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We support and participate in a range of events to promote NSW as a premier travel and business event destination.

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Industry events

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