Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of tripling expenditure within the State’s visitor economy by 2030.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

Mary Poppins company in full flight ahead of opening night
25 May 2022

Following a triumphant run of preview performances, the Australian company of MARY POPPINS are perfectly poised to fly into opening night at the Sydney Lyric Theatre on Thursday 26 May.

Sydney hosts Australia's largest tourism trade event
24 May 2022

More than 1100 tourism operators and global buyers are gathered at Sydney’s International Convention Centre for Australian Tourism Exchange 2022 (ATE22) from 15-18 May.

ARIA Awards return 24 November
17 May 2022

Australian Recording Industry Association (ARIA) today announced that the 2022 ARIA Awards in partnership with YouTube will return Thursday, 24 November, broadcast across Australia on the Nine Network and streamed to the rest of the world on YouTube.

Australian cultural icon joins Vivid Sydney 2022
13 May 2022

Australian creative genius Baz Luhrmann will provide unmissable insights into his celebrated career and screen the Sydney premiere of his new movie ELVIS as part of Vivid Ideas on 5 June.

Volunteer with Vivid Sydney 2022
13 May 2022

The Vivid Sydney volunteer program has been expanded this year to offer additional opportunities geared to support the visitor experience. The volunteer program welcomes all Sydneysiders – from students seeking practical experience and those looking to explore new career paths, to members of the community who are looking to connect with others. 

2027 and 2029 Rugby World Cups coming to Sydney
12 May 2022

NSW is delighted at confirmation from the World Rugby Council that Australia will host the Men’s Rugby World Cup in 2027 and the Women’s Rugby World Cup in 2029.