Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of doubling expenditure within the State’s visitor economy by 2020.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

Sydney secures Hamilton
One of the most successful musicals of the decade, Hamilton, is coming to Sydney thanks to the NSW Government.

Diversity the focus of new Western Sydney tourism video
A new video exploring the vast array of attractions and experiences in Western Sydney has been released; showcasing one of the State’s fastest-growing regions to both locals and visitors.

Sydney turns up the volume during Vivid Music
Get ready Sydney! For 23 nights Vivid Music is set to deliver an incredible line-up of unmissable international and local music performances as part of Vivid Sydney, the largest festival of light, music and ideas in the Southern Hemisphere.

New England bathed in golden glow this Autumn
Golden sunsets, picturesque vistas and hearty local produce feature at the core of a new highlights package, designed to showcase the rich and unique experiences that make the NSW New England region the perfect Autumn escape.

Extend the weekend in Orange
Orange is already a favourite destination for many established travellers but the region’s latest marketing campaign looks to inspire a younger emerging crowd of under 35s to visit and explore their sense of adventure while sampling the finer things on offer.

Sydney Opera House sails to dance with local flora during Vivid Sydney
Chinese-American artist Andrew Thomas Huang will showcase five Australian floral gems, including the New South Wales Waratah, on the sails of the Sydney Opera House during Vivid Sydney.

Sydney fires up for Winter
Sydney’s reputation as a Summer hot-spot is rightly deserved, but Winter gives you the chance to experience another side of the city. From the magic of Vivid Sydney, to spotting humpback whales on their annual migration and checking out some of its secret underground bars, Sydney has many unique events and activities that make it a top destination for travellers during the cooler months.

The show begins for Vivid Sydney – Australia’s largest event on Seven’s Weekender
Interstate and intrastate travellers are being enticed to visit the Harbour City during the acclaimed Vivid Sydney festival through three weeks of features on Channel 7’s Weekender travel program in Queensland, South Australia and NSW.

Enjoy an egg-cellent Easter in NSW
Locals and visitors alike are being encouraged to explore NSW this Easter break, and enjoy the State’s impressive list of events and experiences.

NSW first in Australia for export ready tourism business
NSW has continued its reign as Australia’s leading tourism State with an export ready boom including new operators showcased at the 2019 Australian Tourism Exchange (ATE19) this week.

New content to showcase NSW Aboriginal cultural tours in ten languages
NSW’s unique and exceptional Aboriginal tourism experiences received international exposure this week with new Aboriginal cultural videos dedicated to the sector released in ten different languages at the Australian Tourism Exchange (ATE) trade show.

Tickets now on sale for Sydney-exclusive of Royal Edinburgh Military Tattoo
Spectators keen to catch the Sydney-exclusive performances of The Royal Edinburgh Military Tattoo are being urged to secure their seat, with tickets to the internationally-recognised show now on-sale.

Countdown is on to Australia’s largest event – Vivid Sydney only 50 days away
With just 50 days to go until Lights On! on Friday 24 May 2019, light artists are finalising concepts and developing their installations, social media coverage is gaining momentum and tickets are on sale for all events.