Become an advocate of the Feel New visitor brand
‘Feel New’ is the New South Wales visitor brand underpinning Destination NSW’s marketing activity across Sydney and regional NSW. The Feel New brand unifies Sydney and regional NSW by demonstrating the collision of diverse natural wonders and vibrant culture available that energises visitors in every way. Destination NSW has developed a toolkit and resource hub about the Feel New visitor brand, which provides further information on how it can be used in your marketing to attract visitors to your destination or experience. Find out about the Feel New visitor brand.
Leverage campaign messaging
Destination NSW implements major marketing campaigns across key markets to drive awareness, consideration and bookings to Sydney and regional NSW to domestic and international audiences. Find out more about our campaigns here.
Tap into public relations
Create a free listing on ATDW
The Australian Tourism Data Warehouse (ATDW) is Australia’s most up-to-date tourism online database. By creating an ATDW listing free of charge, you can showcase your tourism products on Destination NSW’s consumer websites. Doing this can help you tap into more than 1.5 million potential customers a month, both domestic and international. Find more information on how to create or update an ADTW listing here.
Access free images, videos and editorial content
The Destination NSW Content Library houses a collection of inspiring images, videos and editorial content showcasing destinations and experiences across Sydney and regional NSW. The tourism industry, travel media, government agencies and select commercial partners can access this range of free assets to promote NSW as a travel destination.
There are more than 45,000 assets (photos, video and editorial copy) covering NSW destinations, experiences and events in both city and regional locations.
Register for the Content Library to search and download these ready-to-use digital files. All assets must be used in accordance with the Terms & Conditions.
Engage on social media
Use the hashtags #FeelNSW and #FeelNewSydney in your social posts. The Destination NSW social team monitor these hashtags to find content they can repost to @visitnsw and @sydney followers. Content is always credited and has the potential to drive leads back to businesses.
Subscribe to Destination NSW’s Insights newsletter to receive the latest NSW visitor economy news emailed to you each week. Follow and connect with us via our corporate LinkedIn account.