Statistics and research to help NSW visitor economy businesses strengthen their marketing and business decisions.


NSW is the leading visitor economy in Australia in terms of domestic and international visitation and total value. It has the largest number of visitor economy related businesses and supports the most sector-wide jobs.

Our leadership position is measured in terms of growth in visitor expenditure, visitor satisfaction, economic contribution and job creation. The NSW Visitor Economy Strategy 2030 sets a vision for NSW to be the premier visitor economy of the Asia-Pacific by 2030. This vision is supported by Destination NSW providing data and insights on target markets and visitor segments.

Contribution of tourism to NSW

Data on the contribution the visitor economy makes to NSW is based on Tourism Research Australia's State Tourism Satellite Account and Tourism Businesses in Australia reports.

Performance Assessment & Insight Strategy

The Destination NSW Performance Assessment & Insight Strategy team provides data and insights to help Visitor Economy businesses understand the latest trends in the tourism industry of NSW. Please submit your enquiry form via the Contact Us page.

Stay on top of visitor economy newsSubscribe to our newsletters