Statistics and research to help NSW visitor economy businesses strengthen their marketing and business decisions.


NSW is the leading visitor economy in Australia in terms of domestic and international visitation and total value. It has the largest number of visitor economy related businesses and supports the most sector-wide jobs.

Our leadership position is measured in terms of growth in visitor expenditure, visitor satisfaction, economic contribution and job creation. The NSW Visitor Economy Strategy 2030 sets a vision for NSW to be the premier visitor economy of the Asia-Pacific by 2030. This vision is supported by Destination NSW providing data and insights on target markets and visitor segments.

Contribution of tourism to NSW

Data on the contribution the visitor economy makes to NSW is based on Tourism Research Australia's State Tourism Satellite Account and Tourism Businesses in Australia reports.

Research and reporting team

The Destination NSW Research and Reporting team provides facts, figures and insights to help visitor economy businesses understand the latest trends in domestic and international visitor arrivals to NSW.

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