About us

Destination NSW is the lead agency, champion and voice for the visitor economy within the NSW Government.

Destination NSW is the lead agency for the visitor economy in the NSW Government – its champion and voice.

Established under the Destination NSW Act 2011, Destination NSW was created through the merger into a single entity of four government-funded entities: Tourism NSW, Events NSW, the Homebush Motor Racing Authority and the Greater Sydney Partnership.

Its principal purpose is to achieve economic and social benefits for the people of NSW through the development of tourism and securing major events.

Destination NSW shapes the sector through strategic research, policy leadership, stakeholder engagement, commercial partnerships and targeted investment in experiences, business support, marketing and events.

As a public service executive agency, Destination NSW is governed by a Board of Management and is subject to the control and direction of the Minister for Jobs and Tourism.

Principally funded by the NSW Government, Destination NSW falls within the Department of Creative Industries, Tourism, Hospitality and Sport (DCITHS).

Contact us

Get in touch for more information about marketing, partnerships, working with Destination NSW or industry advice.

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NSW Visitor Economy

Strategy 2035

The NSW Government has launched a bold new roadmap to turbocharge the state’s visitor economy.

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Our organisation

Destination NSW is the lead agency, champion and voice for the visitor economy within the NSW Government.

Careers

Embrace the adventure, inspire a journey and feel part of the NSW story by joining the Destination NSW team.

Access to information

How to access information under the Government Information (Public Access) Act 2009.

Annual reports

Destination NSW Annual Reports provide summaries of the agency’s activities, performance and how public resources were applied during reporting periods.

Our sites

Destination NSW has a range of visitor and industry focused websites and social media communities.

Destination Networks

The NSW Government established seven Destination Networks in 2016 to improve regional stakeholder engagement and better support the visitor economy of regional NSW.

The Sunrise State

Artist Craig Layer created 'The Sunrise State' artwork in 2022 for Destination NSW.

Board

Destination NSW is governed by an independent chairman and a Board of Management. The Minister directs Destination NSW in accordance with the Destination NSW Act 2011 and the NSW Government is represented on the Board by the cluster Secretary.

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Greater Sydney Local Government Engagement Program

Destination NSW established an engagement program in 2022 to foster collaboration among Greater Sydney councils and enable alignment of activities to collectively grow the NSW visitor economy.

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Our policies

The Public Interest Disclosures Act 2022 (PID Act) came into effect on 1 October 2023 and affects every public sector worker in NSW including non-government organisations that provide services for a government agency.

Effective governance relies on those who work in the NSW public sector (public officials) speaking up when they witness, or otherwise become aware of, wrongdoing in the public sector. Read more about the PID Policy below.

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Helpful resources from
Destination NSW

Content Library

Content Library Images, videos and editorial content showcasing destinations and experiences across Sydney and NSW.

Media Centre

Images, videos and editorial content showcasing destinations and experiences across Sydney and NSW.

Resource Hub

Destination NSW marketing resources to help with promotions, including our brand guidelines, industry toolkits, campaign logos and images.