NSW First

The NSW First Program helps visitor economy businesses to develop, promote and sell world-class experiences.

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About

NSW First shares practical insights for businesses via face-to-face workshops, webinars and online resources.

Develop

Learn how to develop great visitor experiences, whether you’re just starting out or growing your business.

Promote

Learn how to use marketing tools to promote your visitor experience online, through media and via local networks.

Sell

Learn how to sell your bookable tourism products directly to customers on your website and work with third-party distributors such as online travel agents to make your products widely available online.

Training

Webinar: NSW Visitor Experiences – State of Play

Training

Webinar: NSW Visitor Experiences – State of Play

Webinar series: Digital Skills Future Ready - On Demand

Training

Webinar series: Digital Skills Future Ready - On Demand

Webinar: Creating Wellness Experiences

Training

Webinar: Creating Wellness Experiences

Market segments

Accessibility and inclusion

Cruise Sydney and NSW

Visitor Experience team

The Destination NSW Visitor Experience team has a laser focus on building business capability, advocating for NSW products and collaborating with industry and government.

Learn more

Resources

Content Library

Content Library Images, videos and editorial content showcasing destinations and experiences across Sydney and NSW.

Media Centre

Images, videos and editorial content showcasing destinations and experiences across Sydney and NSW.

Resource Hub

Destination NSW marketing resources to help with promotions, including our brand guidelines, industry toolkits, campaign logos and images.