Visitor attraction signs have a brown background with white wording.
These signs are installed on the state-managed road network in NSW to inform visitors of attractions and services available at a destination as well as indicate establishments, natural or physical attractions or places that are considered major attractions.
The statewide Visitor Attraction Signposting Program has been operating since 1990 and is a partnership between Destination NSW and Transport for NSW.
The program caters for the needs of visitors by implementing visitor signposting systems that:
- safely and efficiently guide visitors to destinations
- inform visitors of the range of attractions and services available at a destination that meet the minimum standard required under current signposting guidelines.