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Our achievements

Key achievements and awards during the 2023-24 financial year.

Category

Overview

Vivid Sydney Festival Director Gill Minervini

Highlights

  • Recorded the highest $52.9 billion in visitor expenditure in the year ending June 2024
  • Delivered the Choose Tourism program to encourage people in NSW to pursue a career in the visitor economy
  • Second annual Visitor Economy Forum - Building Momentum to 2030
  • Biggest opening night in Vivid Sydney history
  • Dynamic new corporate website
  • $1.5 million in Regional Event Fund grants to 66 events
  • 25 airlines contracted by Aviation Attraction Fund, servicing more than 34 routes into NSW
  • The Feel New Sydney brand campaign generated over $53.8 million in increased visitor expenditure

Awards

Golden Target Awards 2023

Communication and Public Relations Australia's Golden Target Awards program is the country's longest-running public-relations and communications awards.

Government Team of the Year - Golden Target Awards 2023
  • Silver: Government Team of the Year - Destination NSW PR Influencers and visiting media team
  • Finalist: Best Digital/Social media Content Campaign - 'Carry On with Curtis and Lindsay'

Mumbrella CommsCon Awards 2024

Australian marketing and media industry news website Mumbrella recognises outstanding achievements in public relations and communications through its CommsCon Awards program.

  • Highly Commended: Best Community Campaign with a Small Budget - 'G Flip Drums the Blue Mountains' campaign
  • Finalist: Best PR Team of the Year - In-House

Australian Event Awards 2023

The Australian Event Awards is the national awards program for the Australian events industry.

  • Best Tourism Event: Vivid Sydney 2023

IFEA Pinnacle Awards

The International Festivals & Events Association (IFEA) recognises outstanding accomplishments and top-quality creative, promotional, operational and community outreach programs and events/festivals around the world through its IFEA/Haas & Wilkerson Pinnacle Awards Competition.

  • Gold Grand Pinnacle: Budget Over $2 Million - Vivid Sydney
  • Gold: Best Video Production - Budget Over $2 Million - Vivid Sydney
  • Gold: Best Instagram Site - Budget Over $2 Million - Vivid Sydney
  • Gold: Best Single Digital/Social Ad - Budget Over $2 Million - Vivid Sydney
  • Gold: Best Digital/Social Ad Series - Budget Over $2 Million - Vivid Sydney
  • Gold: Best Newspaper Insert/Supplement - Budget Over $100,000 - Vivid Sydney
  • Gold: Best Ad Series - Budget Over $2 Million - Vivid Sydney
  • Gold: Best Promotional Poster - Budget Over $2 Million - Vivid Sydney
  • Gold: Best Promotional Photograph - Budget Over $2 Million - Vivid Sydney
  • Gold: Best Outdoor Billboard - Budget Over $2 Million - Vivid Sydney
  • Gold: Best Street Banner - Budget Over $750,000 - Vivid Sydney
  • Gold: Best Sponsorship Activation - Bduget Over $750,000 - Vivid Sydney, Australian Traffic Network
  • Gold: Best Overall Sponsorship Program - Budget Over $750,000 - Vivid Sydney
  • Gold: Best Media Relations Campaign - Budget Over $100,000 - Vivid Sydney
  • Gold: Best Social Media Campaign - Budget Over $750,000 - Vivid Sydney
  • Gold: Best Event/Organization E-Newsletter - Budget Over $2 million - Vivid Sydney

2024 Webby Awards

Destination NSW corporate website homepage

The Webby Awards honour excellence on the internet and are presented by the International Academy of Digital Arts and Sciences.

  • Honoree: Website - Entertainment - Government & Associations category - Destination NSW corporate website

International team awards

Trip.com Best Global Partner Award
  • Travel Destination Marketing Award: Chinese tourism website Mafengwo's World Explorers Summit 2024
  • Best Partner Award: Chinese travel agency Tongcheng Travel
  • Best Partner Award: Chinese online travel agency Tuniu
  • Best Global Partner Award: Online travel service trip.com's Global Partner Summit 2023