Destination NSW is the source for NSW visitor economy insights, resources and events to help build businesses. Our vision is for NSW to be the premier visitor economy in the Asia Pacific by 2030.
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The Destination NSW events team is responsible for developing and delivering a distinctive and compelling events calendar that positions Sydney and NSW as the events capital of the Asia Pacific.
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Key achievements and awards during the 2023-24 financial year.
Category
Overview
Highlights
Recorded the highest $52.9 billion in visitor expenditure in the year ending June 2024
Delivered the Choose Tourism program to encourage people in NSW to pursue a career in the visitor economy
Second annual Visitor Economy Forum - Building Momentum to 2030
Biggest opening night in Vivid Sydney history
Dynamic new corporate website
$1.5 million in Regional Event Fund grants to 66 events
25 airlines contracted by Aviation Attraction Fund, servicing more than 34 routes into NSW
The Feel New Sydney brand campaign generated over $53.8 million in increased visitor expenditure
Awards
Golden Target Awards 2023
Communication and Public Relations Australia's Golden Target Awards program is the country's longest-running public-relations and communications awards.
Silver: Government Team of the Year - Destination NSW PR Influencers and visiting media team
Finalist: Best Digital/Social media Content Campaign - 'Carry On with Curtis and Lindsay'
Mumbrella CommsCon Awards 2024
Australian marketing and media industry news website Mumbrella recognises outstanding achievements in public relations and communications through its CommsCon Awards program.
Highly Commended: Best Community Campaign with a Small Budget - 'G Flip Drums the Blue Mountains' campaign
Finalist: Best PR Team of the Year - In-House
Australian Event Awards 2023
The Australian Event Awards is the national awards program for the Australian events industry.
Best Tourism Event: Vivid Sydney 2023
IFEA Pinnacle Awards
The International Festivals & Events Association (IFEA) recognises outstanding accomplishments and top-quality creative, promotional, operational and community outreach programs and events/festivals around the world through its IFEA/Haas & Wilkerson Pinnacle Awards Competition.
Gold Grand Pinnacle: Budget Over $2 Million - Vivid Sydney
Gold: Best Video Production - Budget Over $2 Million - Vivid Sydney
Gold: Best Instagram Site - Budget Over $2 Million - Vivid Sydney
Gold: Best Single Digital/Social Ad - Budget Over $2 Million - Vivid Sydney
Gold: Best Digital/Social Ad Series - Budget Over $2 Million - Vivid Sydney
Gold: Best Newspaper Insert/Supplement - Budget Over $100,000 - Vivid Sydney
Gold: Best Ad Series - Budget Over $2 Million - Vivid Sydney
Gold: Best Promotional Poster - Budget Over $2 Million - Vivid Sydney
Gold: Best Promotional Photograph - Budget Over $2 Million - Vivid Sydney
Gold: Best Outdoor Billboard - Budget Over $2 Million - Vivid Sydney
Gold: Best Street Banner - Budget Over $750,000 - Vivid Sydney
Gold: Best Sponsorship Activation - Bduget Over $750,000 - Vivid Sydney, Australian Traffic Network
Gold: Best Overall Sponsorship Program - Budget Over $750,000 - Vivid Sydney
Gold: Best Media Relations Campaign - Budget Over $100,000 - Vivid Sydney
Gold: Best Social Media Campaign - Budget Over $750,000 - Vivid Sydney
Gold: Best Event/Organization E-Newsletter - Budget Over $2 million - Vivid Sydney
2024 Webby Awards
The Webby Awards honour excellence on the internet and are presented by the International Academy of Digital Arts and Sciences.
Honoree: Website - Entertainment - Government & Associations category - Destination NSW corporate website
International team awards
Travel Destination Marketing Award: Chinese tourism website Mafengwo's World Explorers Summit 2024
Best Partner Award: Chinese travel agency Tongcheng Travel
Best Partner Award: Chinese online travel agency Tuniu
Best Global Partner Award: Online travel service trip.com's Global Partner Summit 2023