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Where the NSW visitor economy
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Our vision is to inspire visitors to stay longer, do more and return again and again

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NSW Visitor Economy Strategy 2035

The NSW Government has launched a bold new roadmap to turbocharge the state’s visitor economy.

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Travel to NSW

Year ending June 2025

View report
VISITORS124.6 million
NIGHTS219.5 million
EXPENDITURE$55.9 billion

Newsroom

The latest visitor economy news, events and findings.

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Industry news

Speakers announced for 2025 NSW Visitor Economy Forum

Speakers announced for 2025 NSW Visitor Economy Forum
Industry news

Australia celebrates international visitor recovery

Australia celebrates international visitor recovery
Industry news

New Singapore-Newcastle route announced

New Singapore-Newcastle route announced

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Helpful resources from
Destination NSW

Content Library

Content Library Images, videos and editorial content showcasing destinations and experiences across Sydney and NSW.

Media Centre

Images, videos and editorial content showcasing destinations and experiences across Sydney and NSW.

Resource Hub

Destination NSW marketing resources to help with promotions, including our brand guidelines, industry toolkits, campaign logos and images.