Destination NSW

11 October 2011

Welcome to Destination NSW

Destination NSW is the lead government agency for the New South Wales (NSW) tourism and major events sectors.

Our role is to market Sydney and NSW as one of the world’s premier tourism and major events destinations; to secure major sporting and cultural events; to work in partnership with Business Events Sydney to win major international conventions and incentive travel reward programs; to develop and deliver initiatives that will drive visitor growth throughout the State; and to achieve the NSW Government’s goal of tripling expenditure within the State’s visitor economy by 2030.

This is our corporate website which features latest industry news, resources for industry and media releases. Visitors seeking travel information should go to our consumer sites or

Latest News

ARIA Awards return 24 November
17 May 2022

Australian Recording Industry Association (ARIA) today announced that the 2022 ARIA Awards in partnership with YouTube will return Thursday, 24 November, broadcast across Australia on the Nine Network and streamed to the rest of the world on YouTube.

Volunteer with Vivid Sydney 2022
13 May 2022

The Vivid Sydney volunteer program has been expanded this year to offer additional opportunities geared to support the visitor experience. The volunteer program welcomes all Sydneysiders – from students seeking practical experience and those looking to explore new career paths, to members of the community who are looking to connect with others. 

Crown Sydney celebrates Indigenous art for Vivid Sydney 2022
12 May 2022

Crown Sydney, in partnership with Vivid Sydney, unveils immersive outdoor gallery showcasing artworks by First Nations students from Sydney

Fearless women headline Vivid Sydney 2022
11 May 2022

Vivid Sydney, the annual festival of creativity, innovation, and technology, celebrates the artistic and creative talents of women, with a strong female presence across the 2022 Light, Music & Ideas programs.

Sydney Opera House will transform with a ground-breaking First Nations animation
29 April 2022

A new digital artwork Yarrkalpa – Hunting Ground, 2021 will illuminate the Sydney Opera House sails from 27 May – 18 June for Vivid Sydney. The annual festival of Light, Music and Ideas will transform the Harbour City over 23 nights, with more than 200 events celebrating the essence of Sydney’s soul including its diversity, beauty, resilience, First Nations culture, and vibrant creative community.

First ever Vivid Sydney Dinner
26 April 2022

Executive Chef Mike Eggert and Dan Hanog reveal NSW inspired menu for the first ever Vivid Sydney Dinner.