One in five Australians has a disability —whether temporary or permanent — and, with an ageing population, this number is only expected to grow.

Join Destination NSW for a free webinar series designed to provide practical tools and insights to help visitor economy businesses be more accessible and inclusive.

The webinar series will be presented in partnership with Get Skilled Access, founded by Paralympian and disability advocate Dylan Alcott AO, as part of the NSW First Program.

Delivered by Destination NSW, the NSW First Program assists visitor economy businesses to develop, promote and sell world-class visitor experiences.

During the Accessible and Inclusive webinars, participants will learn how to:

  • Create spaces and experiences that feel welcoming for everyone
  • Deliver inclusive customer service
  • Make digital content and marketing more accessible
  • Gain insights on how inclusion benefits all customers.

Webinar schedule

  • 16 June - Disability inclusion in the visitor economy
  • 18 June - Inclusive customer service
  • 23 June - Creating accessible digital content
  • 25 June - Inclusive marketing and communications

REGISTER TO ATTEND HERE

Webinar 1: Disability inclusion in the visitor economy

Establishing disability inclusion requires awareness and understanding. The way we communicate and understand disability shapes how people with disability experience travel, engage with attractions, and participate in the unique offerings of any destination.

This webinar will support participants to boost confidence and capability to drive disability inclusion best practice in their tourism business, experience or service.

Get Skilled Access facilitators will deliver an engaging and relevant session and create a safe space ensuring participants receive practical information and are able to ask the questions they don't usually get the opportunity to ask.

The webinar will cover topics including:

  • Defining disability, accessibility and inclusion
  • Misconceptions, stereotypes and unconscious bias
  • The Social Model of Disability in tourism
  • Inclusive language and communication
  • Disability inclusion in action – the impact of change
  • Interactive Q&A session.

Webinar 2: Inclusive customer service

Creating an inclusive and accessible customer experiences isn't just the right thing to do, it's great for business. Customers with disability, their family and friends are consumers of goods and experiences and often overlooked as a market.

This webinar, facilitated by Get Skilled Access consultants with disability and connection to disability, will provide participants with the knowledge and tools to implement inclusive and accessible customer service and experiences.

The webinar will cover topics including:

  • Understanding disability and accessibility in customer service
  • Communicating accessibility information for your service, experience or business
  • Understanding Universal Design and adjustments for disability
  • Tips for creating an accessible and disability inclusive experience
  • Interactive Q&A session.

Webinar 3: Creating accessible digital content

Accessible digital communication is key to inclusive tourism. The way we present information online directly influences how people with disability discover, plan, engage with attractions, and participate in experiences.

This webinar will support participants to boost confidence and capability in making their digital presence welcoming and usable for everyone.

Get Skilled Access facilitators will deliver an engaging and relevant session, focusing on practical application for tourism providers. Facilitators will create a safe space where participants receive straightforward, actionable information to help reduce digital barriers for people with disability accessing digital information and services.

The webinar will cover topics including:

  • The 'why' and 'how' of digital accessibility in tourism
  • Understanding online barriers for travellers with disability
  • Practical tips for accessible websites, content and eDMs
  • Creating inclusive social media posts
  • Making online booking platforms more accessible
  • Effectively communicating your accessibility features online
  • Interactive Q&A session.

Webinar 4: Inclusive marketing and communications

Get Skilled Access’ inclusive design and marketing session is a session designed to support visitor economy businesses to understand how to build disability inclusion and accessibility into communications and marketing.

Attendees will be guided through practical advice and information relevant to their industry, learning how to effectively implement changes that make their communications and marketing content more accessible and welcoming to people with disability.

The webinar will cover topics including:

  • Why accessible marketing and communications is so important
  • Authentic representation
  • Universal Design in digital marketing and communications
  • Tips for creating accessible marketing and communication collateral
  • Video accessibility
  • Social media accessibility
  • Interactive Q&A session.