What is the Australian Tourism Data Warehouse (ATDW)?
The ATDW is the national platform for digital tourism information on Australia.
The ATDW system is a central distribution and storage facility for tourism industry product and destination information from all Australian States and Territories. This content is compiled in a nationally agreed format and electronically accessible by tourism business owners (operators), wholesalers, retailers and distributors for use in their websites and booking systems.
Which websites will my information appear on via ATDW?
By having your listing information sent to ATDW, your information will also appear on australia.com (Tourism Australia’s consumer website) and over 50 other websites such as about-australia.com.au and planbooktravel.com.au.
Through ATDW licensed distributors over five million pages of tourism information are published, on a monthly basis, and New South Wales typically receives over 20% of this share of exposure.
Why should I be part of ATDW?
ATDW can get your product listing and details to a larger audience network through websites and portals, so more consumers will see your product, and potentially book it. It’s a great way for tourism operators with limited promotion budgets to publicise their services.
Through the Get Connected program, Destination NSW gives you the opportunity to showcase your tourism product online FREE of charge through the ATDW. You only need to enter your information once and your details will be on the ATDW which will then feed through to visitnsw.com and sydney.com and any other relevant distributor website.
What should I do if an ATDW distributor contacts me?
Occasionally ATDW distributors contact operators with offers of premium advertising space on their websites, reservation services or other online marketing opportunities.
ATDW distributors must follow the ATDW Distributor Communications Guidelines. These guidelines aim to protect the interests of tourism operators, especially from other irrelevant or poor quality unsolicited offers.
Operators are listed free of charge on a distributor’s website or digital channel as a condition of the ATDW License Agreement.
If you do not wish to receive further offers or updates from a distributor, you can ‘unsubscribe’ from its email service.
Any offers you receive to upgrade or change your listing should be considered on its merits, just like any offer to advertise in the media.
How do I sign up?
It’s easy, simply register here, fill out your business or event information, create a user account and then away you go!
For assistance or questions about the Get Connected program, Destination NSW’s websites or the Australian Tourism Data Warehouse (ATDW), please contact our helpline on 1300 137 225 or email firstname.lastname@example.org