Destination NSW has partnered with the Australian Tourism Export Council (ATEC) to deliver a two-year NSW Aboriginal Trade Event initiative to assist export-ready Aboriginal operators in NSW to build and strengthen key sales relationships with inbound travel distributors, with the aim of growing their business revenue and sustainability.

The initiative will enable participating export ready visitor economy businesses that offer authentic Aboriginal visitor experiences to develop international buyer relationships. The package complements the NSW First Program, through which businesses can develop an inbound strategy, undertake seller training, and meet with inbound tour operators and ground handlers.


  • Two-year ATEC Associate level seller membership for the period July* 2024 – 30 June 2026. Details of Membership inclusions can be found here.
  • Onboarding webinar with ATEC.
  • Access to a dedicated ATEC liaison, including quarterly check-in calls with each participating business between 1 July 2024 – 30 June 2026.
  • Participant travel expense payments up to $1300 per business per annum.

Businesses will also be able to participate in the following trade events and activities:

  • November 2024: ATEC Meeting Place, Gold Coast
  • ATEC National Virtual B2B (pre-ATE25)
  • ATE Checklist and check-in March/April 2025
  • July 2025: ATEC Explore NSW & ACT
  • November 2025: ATEC Meeting Place
  • ATEC National Virtual B2B (pre-ATE26)
  • ATE Checklist and check-in March/April 2026

Please note this list is subject to change, for full inclusions and criteria click here. If you have any questions or would like to know more information about the initiative, please reach out to

*Membership commences upon signing of contract

Key dates:

18-27 June 2024 - Applications open to participate in the NSW Aboriginal Trade Event Support – ATEC initiative. At the payment stage select ‘Pay on Invoice’ and enter the Discount Code DNSW-AP24

28 June 2024 - Destination NSW will notify successful applicants by 5.00 pm AEST on Friday 28 June 2024.

1 July 2024 - NSW Aboriginal Trade Event Support – ATEC initiative commences

No later than 12 July 2024 - Destination NSW Contract to be signed by successful applicants. ATEC membership to commence following contract completion.

30 June 2026 - NSW Aboriginal Trade Event Support – ATEC initiative concludes.