About cruise tourism in NSW

Cruise tourism refers to holidays that are based entirely or partly on a cruise, allowing travellers to visit multiple destinations throughout their trip and enjoy local experiences along the way.

In Australia, the cruise season runs from October to April. During this time, international ships visit Australian waters before heading north for the Northern Hemisphere summer. Some Australia-based ships offer domestic cruise experiences year-round.

Economic impacts of the cruise industry

The Economic Impact Assessment (EIA), jointly commissioned by Cruise Lines International Association (CLIA) and the Australian Cruise Association (ACA) highlights the significant contribution of cruising to the Australian economy.

In FY2024-25, cruising generated $7.32billion in economic output (including direct and indirect output) – However, total economic output was down A$1.11 billion (-13.2 per cent) from the record result of the previous year, due to fewer ships visiting Australia.

NSW recorded the highest economic impact, with $3.94 billion in output (up 60.4 per cent), supporting 12,408 full-time equivalent jobs.

Turnaround ports

Sydney remains Australia’s premier cruise destination, welcoming a diverse range of cruise lines and ships into its iconic harbour.

During the 2024-25 cruise season more than 1.7 million passengers passed through the Overseas Passenger Terminal and White Bay Cruise Terminal. 

In 2024-25, at turnaround ports in Australia:

  • Domestic passengers spent an average of $504 per day.
  • International passengers spent an average of $650 per day.

Transit ports

Regional NSW also benefited from cruise visits, with economic impacts extending beyond the port to local businesses and supply chains.

In 2024-25, at transit ports in Australia:

  • Domestic passengers spent an average of $195 per day.
  • International passengers spent an average of $270 per day.

For 2024-25 cruise season, Eden welcomed 24 ships showcasing the Sapphire Coast to over 42,000 passengers. Newcastle received nine ships and close to 9000 passengers and crew who explored the Greater Newcastle area including Hunter Valley and Port Stephens. 

Cruise benefits for destinations

  1. Increase spend in destination
    Cruise passengers contribute directly to local economies, benefiting not just tour and experience providers but also restaurants, shops, transportation services, and various other businesses. This influx of visitors generates a significant positive impact on the community, city or destination.
  2. Encourage pre-and post-travel
    Many passengers extend their stay before or after their cruise, boosting the local economy further.
  3. High-spend clientele
    Cruises attract high-value visitors who tend to spend more, leading to greater revenue for local businesses.
  4. Build awareness
    Cruise tourism introduces travellers to new destinations, showcasing local attractions and experiences. This exposure not only inspires cruise travellers but also fosters positive word-of-mouth marketing in their communities. Increased awareness can place a port town on the map, drawing more visitors in the long run.
  5. Long lead times
    Cruise itineraries often have long lead times, with bookings made years in advance. This long lead time allows for better planning, resource allocation, and overall business stability.
  6. Increased return visitation
    Cruise travel often serves as a first introduction to a destination. Approximately 20% of cruise passengers return independently to a destination they first experienced on a cruise, strengthening the local tourism industry.

Regional cruise resources

Newcastle

Eden