The NSW Government’s Visitor Economy Strategy 2030 provides a roadmap to support all industries involved in the visitor economy to thrive and grow in the future.

Investment in sporting and cultural and business events plays a key role in positioning Sydney and NSW as the events capital of the Asia-Pacific, drive visitation and enhance the social wellbeing of NSW residents.

Leisure events

In the year ended March 2024, there were 2.3 million domestic overnight leisure event visitors to NSW who stayed 5.2 million nights. They spent an estimated $2.3 billion in NSW.

Source: National Visitor Survey, Year Ended March 2024. Tourism Research Australia.

Business events

In the year ending March 2024 there were 219,100 domestic overnight conference visitors to Sydney. These visitors stayed 585,300 nights with a 2.7-nights average length of stay. There were 60,500 international conference visitors, who stayed 306,500 nights with a 5.1-night average length of stay.

Across the 4-year period covering 2019 and 2022-2024, there were an annual average of 133,700 domestic overnight conference visitors to regional NSW. These domestic overnight visitors stayed 335,000 nights with a 2.5-nights average length of stay.

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