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Market segments

Information summaries and fact sheets on niche markets and other special areas of interest related to the NSW visitor economy.

About

Destination NSW produces information summaries and fact sheets that are designed to inform and educate visitor economy businesses in NSW. These documents include information on areas such as niche markets, different types of tourism and other areas of interest.

Note: No domestic year-on-year comparisons (2024 vs 2025) are available in all the reports due to the changeover from NVS to DOTS.

Caravan & camping tourism

Latest release:

  • Caravan & camping tourism 2025

Road tripper tourism

Latest release:

  • Road tripper tourism 2025

Youth tourism

Latest release:

  • Youth tourism 2025

Food & wine tourism

Latest releases:

  • Wine Tourism 2025
  • Food tourism 2025

Culture & heritage tourism

Latest release:

  • Culture and heritage tourism 2025

Nature & outdoor tourism

This report includes a section on domestic overnight cycling visitors to NSW.

Latest release:

  • Nature & outdoor activity tourism 2025

Aboriginal tourism

Latest release:

  • Aboriginal tourism 2025

Event tourism

Latest release:

  • Event tourism 2025

International education tourism

Latest release:

  • International education tourism 2025

Working holiday makers

Latest release:

  • Working holiday makers 2025

Luxury holiday market

Latest release:

  • Luxury holiday market 2025

Agritourism

Latest release:

  • Agritourism 2025

Accessible tourism

Tourism Research Australia produces the Accessible Tourism report, which provides key insights regarding travellers with accessible needs in Australia. The latest report can be found here.

Cruise tourism

The Australian Cruise Association (ACA) is a peak cruise industry association. The organisation represents members who support the cruise industry onshore including ports, national and state/territory tourism agencies, shipping agents, inbound tour operators and companies dedicated to making Australia a major world class base and destination for cruise vessels. Their latest studies about the sector are: