Market segments

Information summaries and fact sheets on niche markets and other special areas of interest related to the NSW visitor economy.


Destination NSW produces information summaries and fact sheets that are designed to inform and educate visitor economy businesses in NSW. These documents include information on areas such as niche markets, different types of tourism and other areas of interest.

Domestic caravan & camping to NSW

Caravan and camping visitors are Australian residents who have used overnight caravan and camping accommodation facilities at either commercial sites (caravan parks, camping grounds or cabins) or non-commercial sites (motor home or campervan; or camping by the side of the road, private property, crown land or a national park).

Visitors do not necessarily spend all of their trip nights in caravan and camping accommodation on their trip.

The domestic caravan and camping travel to NSW factsheet provides a snapshot for the year ending March 2021, as well as visitation trend.

It shows the impact of COVID-19 pandemic on this segment based on comparison between pre-COVID-19 (YE March 2020) and COVID (YE March 2021) period.

NSW is the most popular caravan and camping destination in Australia. The share of domestic caravan and camping visitors to all domestic overnight visitors to NSW increased in the YE March 2021 as compared to the year prior (15 per cent and 12 per cent, respectively).

Due to the travel bans and border closures from late March 2020, caravan and camping visitors in NSW declined by 20 per cent in YE March 2021 as compared to YE March 2020. As cases declined and restrictions eased, the segment showed signs of recovery since the September Quarter 2020.

Latest release

  • Domestic caravan & camping travel to NSW: March 2021

Aboriginal tourism

NSW has the largest Aboriginal population in Australia and is an ideal location for international and domestic visitors to learn and engage with the world’s oldest culture. These publications provide information on international and domestic participation in Aboriginal tourism in NSW, including who is participating, where they are from and which Aboriginal tourism activities attract high levels of participation.

Latest release

  • Aboriginal tourism to NSW: December 2019

Food & wine tourism

Food and wine experiences have become key drivers of destination choice among many domestic and international visitors.

Latest releases

  • Food tourism to NSW: December 2019
  • Wine tourism to NSW: December 2019

Cultural & heritage tourism

Cultural tourism is a market segment with a focus on heritage and the arts. It includes activities such as going to the theatre, attending concerts, visiting an art show and watching an Aboriginal performance.

Latest release

  • Cultural & heritage tourism: December 2022

Nature-based tourism

Nature tourism is a market segment based around outdoor and nature experiences. It includes activities such as visiting national parks, whale or dolphin watching, visiting botanic gardens and going to the beach.

Latest release

  • Nature-based tourism to NSW: December 2022

Cruise tourism

This economic impact assessment jointly commissioned by Cruise Lines International Association (CLIA) and the Australian Cruise Association (ACA) shows cruising has rebounded rapidly since local operations resumed in mid-2022, bringing significant impacts of $5.63 billion economic output for Australia in FY2022-23.

The cruising industry supported 18,225 full time equivalent jobs around Australia, and total wages worth $1.82 billion to Australian workers.

Latest release

  • Value of cruise tourism: 2022/23

Stay on top of visitor economy newsSubscribe to our Newsletters